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KOIT Christmas, already?
- Thread starter stewie
- Start date
Yes - through Christmas day, I believe. No offense, but the only thing more predictable than KOIT running Christmas music (for which they get excellent ratings, by the way), is knowing that people will gripe about how early they start, just as they gripe every year about retail stores putting up Christmas displays in early October.
I'm guessing that neither radio stations or retail stores would do this so early if it didn't pay off.
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No offense taken. Putting things in perspective, they flipped their HD-2, can't fault them aside from being a little disappointed in not hearing the regular format.
Yes - agree with that. My digital car radio was stolen, but I used to enjoy listening to Oldies on KOIT HD2. They have a decent size playlist and I heard a lot of great music I had never heard before. One example is "Steal Away" - a 1964 song by Jimmy Hughes - no relation to the Robbie Dupree song from the 70s. That's one of a few I ended up downloading after hearing them on KOIT HD2
U
Username6397
Guest
Christmas format to come to main signal sometime this week, I'm sure.
Indeed. KOIT showed remarkable restraint in waiting until noon Wednesday 11/27 to go all ho-ho-ho. Perhaps someone's research shows that the all-Christmas thing is good for an initial spike, but is perceived as marketing baggage and gimmickry that eventually wears thin. This year's calendar being the shortest possible time between Thanksgiving and Christmas, it'd be a good time to prove or disprove that point. Let's watch the fun.
BTW, I wonder what John Mack Flanagan would sound like playing all Christmas? Probably nothing like the "good old days," if I'm right.
Whether by experimentation or market research, I'm willing to be they've done their homework to determine the right time to start. Good for them waiting until noon the day before Thanksgiving. I find the music to be fatiguing by the time we hit the week before Christmas and I imagine many people feel the same way.
Why KOIT?
Some other station would have done the same...I hate KOITfor somereason
Some other station would have done the same...I hate KOITfor somereason
I'm not sure I understand your question.
Why not KOIT? They've been doing it for a number of years now, I guess people expect they'll be the station to go wall to wall Christmas.
Last year when KOIT began their holiday programming the day before Thanksgiving, they received a lower rating than in previous years when the Christmas music began about a week before Thanksgiving. I hope they are making the right choice by starting the music just before Thanksgiving.
I also noticed this year that KOIT has hardly played San Francisco-themed holiday music like "Christmas in San Francisco" and "Christmas by the Bay". Normally, KOIT would begin its holiday programming with Vic Damone's "Christmas in San Francisco". It didn't do that this year. Ever since Entercom took ownership of KOIT, it has excluded from its holiday playlist artists like Jim Croce, Greg Lake and Luther Vandross and replaced them with Jessica Simpson and Clay Aiken. The decline in holiday playlist quality is one reason KOIT has declined in general under Entercom's ownership.
I also noticed this year that KOIT has hardly played San Francisco-themed holiday music like "Christmas in San Francisco" and "Christmas by the Bay". Normally, KOIT would begin its holiday programming with Vic Damone's "Christmas in San Francisco". It didn't do that this year. Ever since Entercom took ownership of KOIT, it has excluded from its holiday playlist artists like Jim Croce, Greg Lake and Luther Vandross and replaced them with Jessica Simpson and Clay Aiken. The decline in holiday playlist quality is one reason KOIT has declined in general under Entercom's ownership.
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