Its been a couple of months, hoping it is at least pulling a 1 share.
Its been a couple of months, hoping it is at least pulling a 1 share.
It's doubtful. It's a station with no promo budget, no extensive live and local talent and a play list that suited to 55-64 women or adults who like Steve Harvey. They are programming the station remotely so it's basically a juke box with the slowest tempo'd playlist I've ever heard. The station is a placeholder in the market, a computer in a room, and knowing the Entercom folks, they have no plans for it, so enjoy it while it's here. This is not a station that is poised to do much in the market.
It's getting a bit over a 2.2 share in 12+ and a tick under a 2 in 18-49 and 25-54. It's definitely a nice addition to the cluster numbers for Entercom. with 45 rated stations in the book, coming in with a rank that is almost 15th on an HD-3 plus a translator is a very nice achievement.
Can't Wait For Them Move To 95.9 Im Looking Forward To See What Giddings Does With 96.3