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The Final Death Blow to radio

Skynet74 said:
You take my example much to literal. Not ONLY one song. People keep their favorite Song(S) ready to go on their own personal device.
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Personal music devices are more of an issue to the record labels than radio. People have had personal music devices for over 40 years. It doesn't scare me one bit.

Radio IS adapting, but many boomers are having trouble accepting the changes. They feel radio has to do what it did 50 years ago to compete. That's not true. As I said, currently people use a number of different devices for music. Radio is one of them.
 
TheBigA said:
Personal music devices are more of an issue to the record labels than radio. People have had personal music devices for over 40 years. It doesn't scare me one bit.

Radio IS adapting, but many boomers are having trouble accepting the changes. They feel radio has to do what it did 50 years ago to compete. That's not true. As I said, currently people use a number of different devices for music. Radio is one of them.
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Well choice is a great thing for the consumer. But I wouldn't be as happy if I owned a radio station and I saw my ratings dwindle because people are now just downloading music as opposed to waiting to hear it on my station. Radio can't survive forever with just boomers listening. Once those Boomers aren't around anymore, what happens then? If somebody dropped $10 million in my lap to buy a radio station, I would never adapt a music format. Not in this day and age. There are just much quicker ways to get music now. People go to youtube or iTunes.
 
Skynet74 said:
People go to youtube or iTunes.
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While driving 70 miles an hour on the interstate? Nope.

If you simply look at the audience statistics, the age of the audience is about the same it was 40 years ago.

People are downloading songs AFTER hearing it on OTA radio. Not "as opposed to."

You're filled with a lot of negative stereotypes about radio. But none of them bear out when you look at the research.
 
TheBigA said:
While driving 70 miles an hour on the interstate? Nope.

If you simply look at the audience statistics, the age of the audience is about the same it was 40 years ago.

People are downloading songs AFTER hearing it on OTA radio. Not "as opposed to."

You're filled with a lot of negative stereotypes about radio. But none of them bear out when you look at the research.
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I'm filled with "realistic" views on radio. You are right that people aren't directly using youtube or iTunes while driving. But you must know that people are using these services to fill up their devices to take in the car with them. You can't possibly be that delusional to think that doesn't happen.
 
Skynet74 said:
I'm filled with "realistic" views on radio. You are right that people aren't directly using youtube or iTunes while driving. But you must know that people are using these services to fill up their devices to take in the car with them. You can't possibly be that delusional to think that doesn't happen.
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The research doesn't lie. It says people do both. They take mp3s today as they did cassettes 40 years ago. That doesn't mean they don't also use radio.
 
TheBigA said:
The research doesn't lie. It says people do both. They take mp3s today as they did cassettes 40 years ago. That doesn't mean they don't also use radio.
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True. Unfortunately for traditional AM/FM stations there was also a lot less competition 40 years ago. No satellite radio, No Pandora in the car. These services do eat away at traditional listening. Your research must show that. Otherwise it's not very accurate research.
 
Skynet74 said:
These services do eat away at traditional listening. Your research must show that. Otherwise it's not very accurate research.
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No one ever promised me a monopoly. I was always competing with something else. If it's not a cassette player or mp3 player, it's another radio station in town. So there's always been competition, and always will. The only thing I need is some time with a listener to get him to hear my stuff, and maybe stick around for the commercial. A few minutes or a few hours. Just to be in the game. And the research says I am. A lot of people think other devices are bad for radio. To me, if they didn't listen to anything, that would be bad for radio. But if audio-only content is still interesting in a world with so much video, then we're still in the game. That's all I need. You see...I too am a realist.
 
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Never been one to patronize ads on radio, unless, I know that it is a good product, restaurant or whatever.

I am a boomer, and since HIgh School and College have preferred Talk Programs, like what was on I think it was weei, non stop talk hosts all day, Paul Benzaquin, Less Woodruff something or other , Larry Glick, on and on.

I did listen to 60's music sine I was a 64 High School Graduate, but, even today, adds, do not inspire me to purchase l
 
Skynet74

Suggestion. If radio is dead for you, I would say this board is dead too. I would move on to a "Pure Play" board. No need to waste your time on a board that talks about a dead product. Once again, just a thought.
 
Groove1670 said:
Skynet74

Suggestion. If radio is dead for you, I would say this board is dead too. I would move on to a "Pure Play" board. No need to waste your time on a board that talks about a dead product. Once again, just a thought.
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“TODAY, NIELSEN has released a "cross-platform report," showing how "Radio is a constant in our daily lives and the average American radio listener tunes in to radio over two hours per day.””
 
Unregistered said:
“TODAY, NIELSEN has released a "cross-platform report," showing how "Radio is a constant in our daily lives and the average American radio listener tunes in to radio over two hours per day.””
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Quit citing factual sources, this doesn't fit the narrative that certain people want to spew ad nauseam. :)
 
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