Simple, does the market need another national fed EMF style network?
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KANY move in
- Thread starter Lightingnut
- Start date
Simple, does the market need another national fed EMF style network?
In the 120 station Puerto Rico market, the station that is usually around 5th or 6th in 25-54 is WNVM, a contemporary Christian format in a 100% Spanish dominant market.
You misidentified a format in a rather dramatic fashion, and I tried to clarify the distinctions for the benefit of others lest they take for "gospel" your erroneous statement. There is really no need to go ballistic over a correction... we all make mistakes (particularly in radio where the key is to make less "misses" than "hits").
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The 10 mV/m signal of KNTS barely covers 800,000 persons in a market of over 4 million, so 1680 is not heard "all over" but, rather, in just a small part of the market. And forget nights... with 1 kw. Add in the fact that the younger Hispanic community has shown even less interest in AM than the general population and there is ample reason to offer this kind of format on FM.
It's not your place to correct others.
M
Mike Brewer
Guest
And it's not your place to take someone to task who's forgotten more about radio then you'll ever know.
It's his arrogance.
Actually...
This IS the place to exchange ideas and to clarify facts.
You stated something that was not true about formats in Spanish, and since most folks don't know the difference between different Spanish language format, it is quite important to correct your wrong information with data that is correct.
Or, you can go to www.hispanicformats.com for more information on Spanish language formats and song snippets that illustrate those formats.
I was just doing some research, and I discovered that "French Radio" is a format, so why is it so outlandish for there also to be a "Spanish Radio" format? Granted, both of those terms are gross oversimplifications, but still, its technically true.
Where did you find the reference to a "French" format? That's worth looking at! One thing is to say, "A format in French" or generically a "French language format" but the simple version makes no sense, as a scan across the Paris dial will show.
A "Spanish" format would be some sort of programming aimed at Spaniards.
Of course, the obvious is to say that most stations in the US have "English formats". The problem is that, as you say, it is so oversimplified that it is senseless (unless you believe an "English format" is programming for the British).
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Sure, you maybe right, but to act condescending is being over the top.
Watch it go into Take it Outside! I can see the writing on the wall.
All I have to say is 93.7 is not that good of a format. SS Christian will have a 0.1 rating!! Gold AC/EZ Listening a little more. Something I can ACTUALLY listen to and relax to on the coast - like a Gold AC with 3-4 smooth jazz cuts an hour, would have been great. Look at "EZ Rock 106.3/95.3" Idaho Falls or KSRW "Sierra Wave" 92.5 in Bishop/Independence, CA and you'll know what I mean. Listening to a relaxing smooth jazz cut on 93.7 with the beautiful Ocean Shores sunset right in front of me, you know? Hell, the sales might not be great but those little places in Pacific Beach, Ocean Shores, Moclips, Grayland will get out on the air!
And, if David Eduardo thinks WDUV is about 15th 25-54, how in the WORLD is 105.5 Tampa still on with Gold AC? Obviously the 12+ #1 and the sales work. Same with here. KANY being "EZ Rock 93.7" or "KLSY 93.7" would have been #1 on the coast!
-crainbebo
All I have to say is 93.7 is not that good of a format. SS Christian will have a 0.1 rating!! Gold AC/EZ Listening a little more. Something I can ACTUALLY listen to and relax to on the coast - like a Gold AC with 3-4 smooth jazz cuts an hour, would have been great. Look at "EZ Rock 106.3/95.3" Idaho Falls or KSRW "Sierra Wave" 92.5 in Bishop/Independence, CA and you'll know what I mean. Listening to a relaxing smooth jazz cut on 93.7 with the beautiful Ocean Shores sunset right in front of me, you know? Hell, the sales might not be great but those little places in Pacific Beach, Ocean Shores, Moclips, Grayland will get out on the air!
And, if David Eduardo thinks WDUV is about 15th 25-54, how in the WORLD is 105.5 Tampa still on with Gold AC? Obviously the 12+ #1 and the sales work. Same with here. KANY being "EZ Rock 93.7" or "KLSY 93.7" would have been #1 on the coast!
-crainbebo
You might not want to say that unless you want to be accused of not being accepting, but I agree with everything you said. I just don't see this panning out well. We have all commented on how those South Mountain signals work best for the coastal region anyway.
I just try my best to inform the uninformed. It is normal for most of us to think that everyone else thinks like us and wants what we want. And it is human nature to believe that we know more than others when it comes to their industry.
What may not be apparent to some is that not all radio stations rely on traditional advertising. Familia FM does fund-raisers and depends on its listener base for financial support, not unlike NPR stations and PBS TV stations, and not much different than EMF (K-Love etc).
Re: KSWW
In 10 out of the past 11 years, KSWW has been the #1 radio station in Grays Harbor County. The latest 2014 Arbitron County Report has KSWW with triple the average quarter hour audience of KDUX. We both have a live local morning show. KDUX voice-tracks after 9am. KSWW uses network after 10 am. In a market this size, we all do what it takes to keep our stations on the air.
Now that 93.7 has moved to South Mountain, the center of gravity has changed, and the primary focus is in the populated areas of Pierce, Thurston, King, Kitsap Counties... there are 2.9 million people within the contour.
Re: Smooth Jazz - worked for a while but has ultimately failed in nearly every market. Niche formats come and go.
I do love the dialogue. After 40+ years in this business, including 17 years of broadcast station ownership, I still occasionally hear something I haven't thought of and utilize it in my decision-making... so bring it on.
EMF is English. CFC is Spanish. And if you listen for a while, you will know that CFC is very localized, while EMF makes no attempt to localize.
I don't "think" that WDUV is consistently, over more than a decade, around 15th in 25-54. That is what Arbitron and now, Nielsen, tell us.
What "rescues" WDUV in its market is the fact that there is a commensurately higher percentage of retired persons and seniors in the Tampa Bay area than in most other markets. That tends to produce a client base that puts a greater value on stations that reach seniors.
Of course, even with huge shares in 55+, WDUV only gets a share level that equates to one out of 10 seniors who is listening to the radio listening to WDUV... meaning that 90% of senior listeners to the radio are listening to other formats. Smooth AC or Soft AC or Easy AC is no guarantee of getting big 55+ shares.
The kind of account on WDUV... which is also 15th in revenues... does not look at ratings. They are mostly not agency accounts, and buy where the owner believes that their customers will likely be found. In senior communities you tend to find more seniors still working and running businesses, often targeting other seniors. In most markets, this paradigm does not exist or function.
Direct accounts... and nobody else of significance... looks at 12+ numbers which is why Nielsen gives them away for free.
One needs to separate a "format" from the language. And I think the original topic "KANY move-in" has been milked to death. I appreciate my 15 minutes of fame, but I'm a businessman.
I was fortunate enough to be a part of a Seattle rim-shot move-in and still maintain my local radio service in the area I grew up in. We have AC, Hot AC, Hot Country, we're adding Classic Country, and Classic Rock will be back in a flash. These format will be in English, will cover coastal Washington, and most will have local live morning shows. We'll continue to have a fulltime newsman. We'll be in the parades and at the County Fair, and yes, Big D and Bubba will be there too.
If any of you want to have a real conversation about how small-town radio works in the 21st century, stop by anytime for coffee.
I was fortunate enough to be a part of a Seattle rim-shot move-in and still maintain my local radio service in the area I grew up in. We have AC, Hot AC, Hot Country, we're adding Classic Country, and Classic Rock will be back in a flash. These format will be in English, will cover coastal Washington, and most will have local live morning shows. We'll continue to have a fulltime newsman. We'll be in the parades and at the County Fair, and yes, Big D and Bubba will be there too.
If any of you want to have a real conversation about how small-town radio works in the 21st century, stop by anytime for coffee.
U
Unregistered
Guest
Bill, as a businessman, if you are launching a new radio station with 2.9 million available listeners, why would you pick a niche of a niche? You've taken one format, Spanish, and then narrowed your potential audience by ideology & faith preference. Hispanics are primarily Catholic, and I'm understanding this programming to be Protestant/Evangelical oriented.
I own multiple radio stations, some successful in niche formats like Triple A. If were investing with you, you would have to present some compelling research to prove this audience actually exists. I hope you'll be transparent about the numbers in the future. If we're wrong, so be it, but I'm guessing this is more about ideological aims and payments from CFC than achieving measurable audience numbers that would be competitive with other formats you could have chosen.
I own multiple radio stations, some successful in niche formats like Triple A. If were investing with you, you would have to present some compelling research to prove this audience actually exists. I hope you'll be transparent about the numbers in the future. If we're wrong, so be it, but I'm guessing this is more about ideological aims and payments from CFC than achieving measurable audience numbers that would be competitive with other formats you could have chosen.
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