April Book

[DJ_Perry]

http://ratings.****************/cgi-bin/rol.exe/arb057

Looks like CC has the top 3 slots?

I also can't get over that KMVA can barely break a 4 share with 2 decent frequencies. They were better off separately as the combined numbers were closer to 5 before the merge. I guess that plan didn't really work out for them as the listeners are not digging the new sound.

So KYOT is at a 3.5 with the new Peak wanna be format. I think a Non CC station did it better IMO. Then there's KNRJ....still sitting in the low 1 share. Perhaps that gives them just enough revenue to keep the automated homie jukebox going with the occasional voice track that gets buried by the unbalanced audio?

 

[davideduardo]

http://ratings.****************/cgi-bin/rol.exe/arb057

I also can't get over that KMVA can barely break a 4 share with 2 decent frequencies. They were better off separately as the combined numbers were closer to 5 before the merge. I guess that plan didn't really work out for them as the listeners are not digging the new sound.

A station with a 4 share will sell much more than two with 2.5 shares. Plus, the operating costs are lower.

 

[DJ_Perry]

97.5 had a 3.5 before the merge

Right about now, 96.9 is saying "Thank you 97.5 for joining forces with 103.9...now we can win again!"

 

[azfmfan]

I never really understood some of the decisions that were made when they combined the two stations. 97.5 was clearly the more successful of the two stations yet it seems like other than the name and a few air personalities it was just a relaunched version of MY 103.9. Yes the two shared a good chunk of music but 97.5 had a slight modern/alternative lean to it for the last year or so of its life. I believe they were the first in the valley to play Muse's Madness, Sweater Weather, The first two singles from Monsters and Men, Awolnation's Sail, Chocolate by the 1975 and a few others . They were also spinning a few alt gold tracks from Muse, Coldplay and the Chili Peppers. So why wouldn't you take the most important aspect of the more successful station, the music, when you joined forces?

As for the Mountain, I like them musically better than the Peak, as they skew less Hot AC, but will agree the Peak had a better presentation as well as of course a good jock line-up.

97.5 had a 3.5 before the merge

Right about now, 96.9 is saying "Thank you 97.5 for joining forces with 103.9...now we can win again!"

 

[DJ_Perry]

I believe they were the first in the valley to play Muse's Madness, Sweater Weather, The first two singles from Monsters and Men, Awolnation's Sail, Chocolate by the 1975 and a few others .

Indeed, they also broke Atlas Genius, Bastille, Passenger and Counting Stars. I used those titles in their mixshow, and was thinking.....WTH is this stuff? Later it crossed over. That was all Jerry Kid. They let him go (and the mixshows) just before the merge, and then later went Hot AC Pop (basically adapting to KEXX format). Kind of a weird shift since 103.9 had half the ratings or less. I guess that explains why they can't get that 5 share that was once predicted with the numbers combined before 2014.

Currently Jerry Kid is with Q106.7, the new alternative station for the east valley. He does a countdown on the weekends. Check them out http://www.q1067.org/

 

[indieradioguy]

I never really understood some of the decisions that were made when they combined the two stations. 97.5 was clearly the more successful of the two stations yet it seems like other than the name and a few air personalities it was just a relaunched version of MY 103.9. Yes the two shared a good chunk of music but 97.5 had a slight modern/alternative lean to it for the last year or so of its life. I believe they were the first in the valley to play Muse's Madness, Sweater Weather, The first two singles from Monsters and Men, Awolnation's Sail, Chocolate by the 1975 and a few others . They were also spinning a few alt gold tracks from Muse, Coldplay and the Chili Peppers. So why wouldn't you take the most important aspect of the more successful station, the music, when you joined forces?

Actually, I know for a fact that KWSS-LP was the first in the valley to have played the artists you mention - still the only station to play Alt-J - and were the first to play Lorde. I can't recall ever hearing Muse or Coldplay on KWSS-LP. Thankfully.

As for Clear Channel, congrats on showing Bonneville how to program a commercially successful station AND getting better books. Again. Good luck to Bonneville on their bid to essentially re-brand 92.3 as E!-demo/"soccer mom" radio. Who the (bleep) *are* all these "celebrities" all their hosts keep talking about? I haven't heard of most of them. Maybe because I have an I.Q. greater than an egg timer (yes, I'm openly questioning the I.Q. of anyone who listens to 92.3 on a regular basis), I dunno. The best legit "talk radio" (i.e., on-air listener calls & interaction with the host) for that specific demo is Andy Dean's syndicated show on 960 AM - I would bet money you'll see him on a higher ranked station before too long.

 

[DJ_Perry]

I was gonna add Imagine Dragons to the list, but Yes you are most likely correct on KWSS (I simply cannot pick them up). But that's expected of them, as they cater to that format. Their sister station Q106.7 is doing the same idea on the east valley, where I can hear them fine. I think azfmfan was pointing out how 97.5 was taking a chance on those records as a Hot AC format.

 

[azfmfan]

I was gonna add Imagine Dragons to the list, but Yes you are most likely correct on KWSS (I simply cannot pick them up). But that's expected of them, as they cater to that format. Their sister station Q106.7 is doing the same idea on the east valley, where I can hear them fine. I think azfmfan was pointing out how 97.5 was taking a chance on those records as a Hot AC format.

That's exactly what I was talking about. I completely forgot about KWSS because I cannot hear them on my side of town. 97.5 was doing something a little different from most hot ac's at the time and it was beating 1039 which was doing the same o'l same o'l. Yet we end up with 1039 on both signals.

 

[radioresearcher]

Anyone have facts to back up their statements about KMVA and KEXX?

KMVA and KEXX had about a 30% overlap of listening at any one time. When you merge the two stations, there is an automatic decline of 20-30% as you go from three Hot AC choices down to two (meaning likely in the overlap area you lose a preset)

Not to mention, Nielsen has added 200 panelists to the market and there have been other format changes - including the female-leaning Peak being replaced by the male-leaning Mountain. The new KMVA/KEXX has been the most steady station (along with KMLE) in 2014 and is among the top 5 stations in almost every demo.

The new 97.5/103.9 will bill almost twice as much as the two stations did separately.

97.5 has a larger coverage area than 103.9 hence the better numbers, but in their actual 70 dbu's, KEXX had larger numbers for the number of people covered than KMVA.

KEXX, for its signal, was the stronger product at least in terms of share.

Since the successful "merge" - 97.5 held more of its audience than 103.9 - which has dropped more since the KMVA product was put on there. That also speaks to which product was superior. If KMVA was indeed better than KEXX, then 103.9 should in theory go up, correct?

 

[davideduardo]

As for Clear Channel, congrats on showing Bonneville how to program a commercially successful station AND getting better books.

Huh? In 25-54 in the last book, KTAR-FM beats KFYI by two to one.

KMVP beats KFYI by about 60%, too.

 

[DJ_Perry]

I believe he was referring to 95.5 taking on the 98.7 format