92.3 k-rock

[whatsnew5000]

So, I've been reading different comments about 92.3 AMP RADIO and generally from what I can gather, it isn't that positive. It's more of the same and that there are too many pop stations in the NYC market to begin with.

A lot of people have been arguing for a K-ROCK revival or RXP. If people can comment on what do people think their ratings will be if they were to theoretically relaunch K-ROCK. Could we see a 3.0, 3.5, or 4.0 share? 3.5 to 4 million listeners? It's funny, they'd should probably kick off K-Rock because it's so unique but is it popular in this market? NASH-FM isn't doing all that well in the market even as country is the nation's most popular radio format. Is alternative even popular in the market?

Could there just be a monopoly for pop music in the market? Can it only belong to Z-100 and KTU because they're so old among listeners, they're a brand. It's like this. We all love Sony and Toshiba products, but doesn't anybody really choose Visio over Sony or Toshiba any day? Could it be brand recognition keeping Z-100 and KTU together?

 

[Macker]

I think it's supply and demand. There is A LOT of pop/chr available on the NY airwaves. Their audience is over-served. There is 1 classic rock station and no alternative or active rock stations. God, I HATE NY Radio.

 

[whatsnew5000]

Macker,

So you say the audience is over-served. As I mentioned, what would an alternative or active rock station look like? How good do you think it could serve? Could it make money?

You have to remember, this AMP RADIO got started to make more money for CBS. A great suggestion that CBS should take from this is, if they want AMP RADIO to work, it would be best to move AMP RADIO to 101.9 and WFAN to 92.3 so you'll have: 101.1 WCBS FM, 101.9 AMP RADIO, and Fresh 102.7 all on one union. This can help grab an audience serving between Z100 and KTU. If you look at the top performing stations, they're high on the dial. Z100? KTU? Lite-FM? WBLS?

If I were to program K-ROCK, this is what a two hours would sound like on the new K-ROCK:

FEVER - THE BLACK KEYS
COME WITH ME NOW - KONGOS
COMING OF AGE - FOSTER THE PEOPLE
IT'S ABOUT TIME - YOUNG THE GIANT
HOLDING ON TO LIFE - BROKEN BELLS
FALL IN LOVE - PHANTOGRAM
GIANTS - BEAR HANDS
SLEEPING WITH A FRIEND - NEON TREES
MIDNIGHT - COLDPLAY
BLUE MOON - BECK
COME A LITTLE CLOSER - CAGE THE ELEPHANT
TAKE ME TO CHURCH - HOZIER
SUPERNOVA - RAY LAMONTAGNE
THE MOON SONG - KAREN O & EZRA KOENIG
ORDINARY LOVE - U2
WAYS TO GO - GROUPLOVE
AFRAID - THE NEIGHBOURHOOD
FAR FROM ANY ROAD - THE HANDSOME FAMILY
SUPERSOAKER - KINGS OF LEON
HARLEM - NEW POLITICS
WHY'D YOU ONLY CALL ME WHEN YOU'RE HIGH? - ARCTIC MONKEYS
TRYING TO BE COOL - PHOENIX
A SKY OF FULL STARS - COLDPLAY
INVISIBLE - U2
YOU'VE GOT TIME - REGINA SPEKTOR
HOUSE OF GOLD - TWENTY ONE PILOTS
THE PIT - SILVERSUN PICKUPS
TROJANS - ATLAS GENIUS
I'LL BE YOUR MAN - THE BLACK KEYS
GLORY AND GORE - LORDE
WAIT FOR ME - KINGS OF LEON

What do you think of this very excellent mix of music for K-ROCK? Could this please people?

 

[whatsnew5000]

Macker,

You hate NY radio because you don't understand it. How would a rock station work to make $$$ for stations in NYC? Moving AMP Radio to a groupable dial like 101.9, owned by CBS radio thru WFAN would be the best as you would have 101.1 WCBS, 101.9 AMP RADIO, and Fresh 102.7 and 92.3 WFAN. Radio is about making money and nothing but. They're trying and they know pop makes money. Definitely more money than rock. Radio companies go through the numbers. They know what makes money.

Are you getting it? Money, power, respect. If CBS radio can score with some money with AMP RADIO as they have in other cities they've introduced AMP RADIO, then they'll have the power. After that, they'll have the respect. Is this clear?

 

[Unregistered]

Are you getting it? Money, power, respect. If CBS radio can score with some money with AMP RADIO as they have in other cities they've introduced AMP RADIO, then they'll have the power. After that, they'll have the respect. Is this clear?

I'm not sure that money and power equals respect. Ratings more of an indicator of respect, and AMP radio has none in New York. I thought that catering to your audience and delivering a good product got you respect. The rock market is under-served and the pop market is over-served. AMP Radio in NY doesn't have a good product and NY'ers haven't embraced it. Many of the other cities were in need of a pop station but NY isn't. I understand NY radio, I just hate it because it's bland and not creative. We'll see if AMP Radio NY gets better ratings.

 

[Macker]

Macker,

You hate NY radio because you don't understand it. How would a rock station work to make $$$ for stations in NYC? Moving AMP Radio to a groupable dial like 101.9, owned by CBS radio thru WFAN would be the best as you would have 101.1 WCBS, 101.9 AMP RADIO, and Fresh 102.7 and 92.3 WFAN. Radio is about making money and nothing but. They're trying and they know pop makes money. Definitely more money than rock. Radio companies go through the numbers. They know what makes money.

Are you getting it? Money, power, respect. If CBS radio can score with some money with AMP RADIO as they have in other cities they've introduced AMP RADIO, then they'll have the power. After that, they'll have the respect. Is this clear?

I think you're delusional. Money and power doesn't equal respect. Ratings more of an indicator of respect, and AMP radio has none in New York. I thought that catering to your audience and delivering a good product got you respect. The rock market is under-served and the pop market is over-served. AMP Radio in NY doesn't have a good product and NY'ers haven't embraced it. Many of the other cities were in need of a pop station but NY isn't. I understand NY radio, I just hate it because it's bland and not creative. We'll see if AMP Radio NY gets better ratings.

 

[mikerock]

I do not expect AMP radio to do any better than WNOW over the next year. Maybe a slight bump this period with people sampling out of curiosity. The market is already over saturated with this crap.

I suppose the switch to Alternative or news won't be for another year now.

 

[Jeffrey]

I think you're delusional. Money and power doesn't equal respect. Ratings more of an indicator of respect, and AMP radio has none in New York. I thought that catering to your audience and delivering a good product got you respect. The rock market is under-served and the pop market is over-served. AMP Radio in NY doesn't have a good product and NY'ers haven't embraced it. Many of the other cities were in need of a pop station but NY isn't. I understand NY radio, I just hate it because it's bland and not creative. We'll see if AMP Radio NY gets better ratings.

AMP Radio is new so we don't know how it will do in the ratings.

Correct..New York radio is NOT creative, it is safe. The goal is to make money not put on risky formats. You can hate NY radio but you're likely not in the demo advertisers are willing to pay for so they really don't care what you think.

I agree with you however, there are many creative formats missing from the radio but it's 2014 and we have multiple media outlets. We can stream online and from smart phones direct to our own radios as well as create our own playlists, our own radio stations or tweak stations already prepared for us such as Pandora and listen to satellite radio.
At the end of the day radio with commercials and cookie cutter playlists have little to offer compared to other media outlets. Time to move on.

I love terrestrial radio, am an ex radio person, a buff and probably will always be but I doubt there are many 20 year olds on these radio boards.

 

[AbeSchwartz]

The rock market is under-served and the pop market is over-served.

You should change that to the Urban/Rap/Hip Hop/Rhythmic Black market is WAY over-served and the White market which is mostly Rock Oriented is WAY underserved.....

 

[thataveragejoe]

I will say this...AMP isn't the only thing that got a refresh. K-Rock still lives at 92.3 HD2 and it's gone through some nice updates of late on its own. While I'm sure it largely falls on deaf ears being where it is, the attention it's gotten behind the scenes is worth nothing. Over the last few years it's been branded as K-rock HD2, Krock radio, etc...but now it's back to the legacy '92.3 K-Rock' branding. Over the same course the music has been haphazard, running harder active rock and softer stuff, new and old cuts, to very Indie artists that few would know...but now back to a modern mainstream alternative station, one that's quite polished and good actually, under the 92.3 K-Rock flag even playing brand new singles from the Black Keys (Fever) and Linkin Park (Until It's Gone). Dare I say they could swap plugs and it could probably fly should NOW AMP'D fail.
It won't happen. Re-read that again. But it does make for an eyebrow raise that CBS is suddenly trying a bit harder at the format beyond their half @$$ed attempts of the last few years.

PS. WNSH is running the Bridge on HD4? Still nothing on 2 or 3.

 

[whatsnew5000]

I think you're delusional. Money and power doesn't equal respect. Ratings more of an indicator of respect, and AMP radio has none in New York. I thought that catering to your audience and delivering a good product got you respect. The rock market is under-served and the pop market is over-served. AMP Radio in NY doesn't have a good product and NY'ers haven't embraced it. Many of the other cities were in need of a pop station but NY isn't. I understand NY radio, I just hate it because it's bland and not creative. We'll see if AMP Radio NY gets better ratings.

I'm not delusional at all. Rather, I am realistic about how business work, Macker. You think catering to your audience and delivering a good product gets anyone respect. Sorry to break the news, but it does not. In the entertainment industry, Market #1 (New York) is the most important place to get your product right, There are more people and more of a sample to grab listeners than in any other place in the country. These days, music labels are running out of options for being able to promise their artists money. I mentioned this before, have you heard radio recently? It's all central toward the artist and its the artist who has to promote themselves on radio to get the money. There are large corporations paying radio companies which in return pay the artist just to be on the air. This happens arguably more on CHR/Top 40/Rhythmic. Plus, you have to understand that being creative can only work if one knows it can be successful. If rock could work, then: A) There would be more rock stations than pop and B) More pointly, we wouldn't be having this conversation because CBS understands that rock is far more appealing to the general audience. Now, you'll have artists like Rihanna and Pharrell being played on not just the pop stations, but on Hot AC and Hip-Hop as well; which provides proof of what I'm saying. The rock market is a great market, but there are very few rock artists that are actually making an impact on the music industry in general. The pop market is not over-served, it's monopolized. The moment AMP Radio launched, Z100 had reminded their listeners that they are commercial free every single day and KTU is going commercial free all weekend, all summer. For one thing, Z100 and KTU are extremely scared of AMP Radio and are literally copying them. If CBS doesn't want to centralize AMP Radio to have with WCBS-FM and Fresh by having it on 101.9 FM (where it stands to have the best chance to dominate between Z-100 and KTU), then 92.3 AMP Radio deserves to fail because it is not prioritizing how to best attract an audience where it makes the most sense. Pop stations could also be looked at like Samsung and Apple. If Samsung makes something, no one notices as much as Apple makes it because people try the Apple brand. Perhaps if AMP Radio becomes more sensible and gathered DJs who are professional and a morning show that can actually compete such as bringing The Voice's and former TRL host Carson Daly to New York (The Voice does complicate things), then I think AMP Radio stands some chance to make things work on 101.9 FM with Carson Daly in the Morning. Look at it like this, all of this is like running a business. You have to cater to what the people want, not what you want. Your job is to make the business people want to enjoy. Are you getting the picture?

 

[Macker]

AMP Radio is new so we don't know how it will do in the ratings.

You can hate NY radio but you're likely not in the demo advertisers are willing to pay for so they really don't care what you think.

I'm in my mid 20's with lots of disposable income and willing to try new products. But I hate pop. I like rock. And there are a lot of people like me out there. Why would a young person listen to amp radio and not an alternative station? They can get pop music ANYWHERE and most are probably sick of the same songs in a row. There's a market for rock in NY. WRXP had a 2.6 share in July 2011 before Merlin bought them and they flipped to news. When they flipped back, they were only back on for a shirt amount of time with no promotion but managed to pull 2.2 (while the news format only cracked 0.5 before the switch). Radio management is killing their industry by making their products more inferior and less unique, year by year.

 

[chrocket87]

NY already has an Alternative station. It's called WFUV. Go listen to it.

 

[BruceS]

Some of what is played on WFUV is alternative rock, but IMHO it is a free form station as they play music in many genres. It is the close as anybody gets to the old WNEW-FM.

 

[MarkW]

Re:

For one thing, Z100 and KTU are extremely scared of AMP Radio and are literally copying them.

LOL LOL LOL

I just wetted myself. THAT is one of the most asinine things I've read on a radio message board in years!

Counter-programming, creating listener confusion, etc. does not equate to being "extremely scared."

Only one CBS "Amp" station is fairly close to its Clear Channel competition in certain ratings categories -- that would be Los Angeles. Clear Channel CHRs are dominant over CBS's "Amp" branded stations in Boston & Detroit. In all three markets, the Clear Channel station's ad revenue is far higher.

Now, this is not to say the CBS stations cannot or will not be successful long term. I think there is a strong chance they will be. I just think it will be at least five years before they have any shot of coming close to Clear Channel's stations in terms of ad revenue. Look at Chicago -- bit of a different situation from the standpoint that the CBS station has been around longer. B96 (CBS) has something like 30 years of CHR heritage; 103.5 Kiss FM (CC) has been around for maybe 12 or 13 years. Even though WKSC usually ties or defeats B96 in both A18-34 and A25-54, B96 to this day outbills them by a good $8 million to $10 million each year.