makers of adult diapers and laxatives need to advertise somewhere
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makers of adult diapers and laxatives need to advertise somewhere
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Only in Chicago.
You overlook Philadelphia and Cleveland.
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it's possible that younger people don't need a cocoon full of other people who agree with them? they don't need to have their view reinforced, Network news also has geezer demos, are the ads the same on cable news?
More like the younger people are so apathetic they don't give a damn about what's going on in the world, aside from the latest escapades of the Kardashian sluts.
Only in Chicago.
No. I'm pretty sure my dead grandparents are still voting in Massachusetts.
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makers of adult diapers and laxatives need to advertise somewhere
I'm 62. I still buy lots of groceries, and would be tempted to shop at a different store chain if I heard a compelling reason to switch in an ad. I know more than a few people who need incontinence products, but they are in their 80's! I never take laxatives, but I've taking heartburn medicines since I was in my 30's. Last year I was in the market for a used car. My wife wants me to find a good carpet cleaning service. We're considering changing our car insurance. There are some big family events coming up soon that we'll need to get airplane tickets for.
I just bought new materials to re-do our kitchen floor with a new layer of plywood and then tile. I need a new gas grill. My wife wants to replace our patio furniture. I need a new suit, and some new shirts and ties. My dog still needs to be taken to the groomer. When I was younger, I wore my hair very long, and seldom visited a barber or styling salon, but now I maintain it much shorter, so I get haircuts a lot more often. I'm getting bored with my current brand of beer and would like to try something different.
In short, I'm a consumer with money to spend. I'm not dead. Yet. So why the hell don't people who have things to sell not want to have me hear their advertising messages? Don't they want my money? Is my money not good enough for them? Or is it that the young whippersnappers who'd go ballistic if they heard someone say something racist or sexist have no problem throwing around negative ageist stereotypes against those of us who weren't born yesterday?
In short, I'm a consumer with money to spend. I'm not dead. Yet. So why the hell don't people who have things to sell not want to have me hear their advertising messages? Don't they want my money? Is my money not good enough for them?
Why don't you ask them? Camp out in front of agency buildings with a bunch of your friends. Demand equal rights. "I demand to see commercials." Not many people make that argument.
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Why don't you ask them? Camp out in front of agency buildings with a bunch of your friends. Demand equal rights. "I demand to see commercials." Not many people make that argument.
As usual, you totally miss the point. I don't want to see or hear commercials. But I do enjoy watching good, entertaining TV shows, and listening to entertaining radio programming. But the damn suits who run things will cancel any show that appeals to people of my demographic, as if advertisers don't want our money.
But the damn suits who run things will cancel any show that appeals to people of my demographic, as if advertisers don't want our money.
Most of the suits are your age. Les Moonves of CBS is 64. Bob Pittman of Clear Channel is 60. Bob Greenblatt of NBC is 55. They have no personal bias against people your age. In fact, they'd probably agree with you. But they're not lying when advertisers say they don't want your demo.
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Most of the suits are your age. Les Moonves of CBS is 64. Bob Pittman of Clear Channel is 60. Bob Greenblatt of NBC is 55. They have no personal bias against people your age. In fact, they'd probably agree with you. But they're not lying when advertisers say they don't want your demo.
And you CONTINUE to totally miss the point. I am not saying that advertisers are lying about not wanting my demo. I'm saying that advertisers who don't want my demo are a bunch of damn fool idiots. If course they don't want my demo, because they're idiots! I'm saying that only a damn fool idiot rejects audiences born between 1945 and 1960 just because audiences born between 1925 and 1940 weren't a good audience to sell to 20 years ago. It takes some kind of ignorant fool to think that people who were of a certain age decades ago were one way, people of that same age range decades later are still the same. But, as anyone who observes the output of their thinking can easily see, people making decisions about advertising are seldom the sharpest knives in the drawer.
makers of adult diapers and laxatives need to advertise somewhere
They also advertise somewhere else--on "The Price Is Right." Those plus the likes of reverse mortgages, Colonial Penn life insurance, etc. Even though the majority of contestants seem to be college students/younger people (but occasionally there's elderly contestants) plus TPIR being a popular TV show on the college campuses (I've even heard of people scheduling classes around TPIR).
But, as anyone who observes the output of their thinking can easily see, people making decisions about advertising are seldom the sharpest knives in the drawer.
However, they're the ones spending the money, and you're the one who wants to get TV and radio for free.
And they don't base their opinions on people from 20 years ago. They're constantly doing research.
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They're constantly doing research.
Yep, they'll jump to a conclusion, then set up a research project to confirm their conclusion. And if it doesn't, they'll start a new research project until they find something that confirms what they have already decided.
Yep, they'll jump to a conclusion, then set up a research project to confirm their conclusion. And if it doesn't, they'll start a new research project until they find something that confirms what they have already decided.
Just because you don't like or agree with the results doesn't mean they're false.
Advertisers don't care if their customers are 62 or 26, as long as they buy.
Yep, they'll jump to a conclusion, then set up a research project to confirm their conclusion. And if it doesn't, they'll start a new research project until they find something that confirms what they have already decided.
You seem to be describing the mentality we carelessly attribute to government people.
Starting with the Space Race circa 1960s, research that really works has been the cream rising to the top.
Then, along cam Toyota and kicked Detroit's butt.
Today the disciples of James Womack and his tribe have demonstrated to corporate America that research and logic are the key to winning, they are the key to survival.
Today we have Lean Process, Six Sigma, Business Process Improvement and other disciplines at work in American business. Those folks probably don't normally get involved in advertising research, but what they have done in the last 25 years is demonstrated to corporate management that research is NOT some kind of voodoo, some kind of hocus-pocus that you let the certified dufus-crowd in the company do for window dressing.
Now corporate heads understand they must demand honest, realistic research in every thing they do.
Whether you like the politics of Mitt Romney or not, whether you like the management style of Clear Channel or not, dig into what makes Bain Capital and some other venture capital people such winners. They have learned to recognize quality research and to borrow a Rachel Maddow term, they have learned to recognize bull-pucky when they see it.
In some ways, broadcasting was fun back in the days when we flew "by the seat of our pants". (Flying Piper Cubs that way was a lot of fun, too.)
Today running a communications empire is more like flying an exotic model of the corporate jet. Your flight plan, your check lists, your decision making had better be on the spot... and lightning quick.
I'm 62. I still buy lots of groceries, and would be tempted to shop at a different store chain if I heard a compelling reason to switch in an ad. I know more than a few people who need incontinence products, but they are in their 80's! I never take laxatives, but I've taking heartburn medicines since I was in my 30's. Last year I was in the market for a used car. My wife wants me to find a good carpet cleaning service. We're considering changing our car insurance. There are some big family events coming up soon that we'll need to get airplane tickets for.
I just bought new materials to re-do our kitchen floor with a new layer of plywood and then tile. I need a new gas grill. My wife wants to replace our patio furniture. I need a new suit, and some new shirts and ties. My dog still needs to be taken to the groomer. When I was younger, I wore my hair very long, and seldom visited a barber or styling salon, but now I maintain it much shorter, so I get haircuts a lot more often. I'm getting bored with my current brand of beer and would like to try something different.
In short, I'm a consumer with money to spend. I'm not dead. Yet. So why the hell don't people who have things to sell not want to have me hear their advertising messages? Don't they want my money? Is my money not good enough for them? Or is it that the young whippersnappers who'd go ballistic if they heard someone say something racist or sexist have no problem throwing around negative ageist stereotypes against those of us who weren't born yesterday?
research says people over 50 aren't likely to as influenced by advertising as someone under 50
They also advertise somewhere else--on "The Price Is Right." Those plus the likes of reverse mortgages, Colonial Penn life insurance, etc. Even though the majority of contestants seem to be college students/younger people (but occasionally there's elderly contestants) plus TPIR being a popular TV show on the college campuses (I've even heard of people scheduling classes around TPIR).
neilsen doesn't measure multiple occupant housing like college dorms, the desirable people with neilsen boxes (25-49) are at work, the assume Price is Right attracts retires and Jerry Springer attracts the unemployed and disabled based on the advertisers of those shows, more women in the workplace also, less homewives at home
Just because you don't like or agree with the results doesn't mean they're false.
Advertisers don't care if their customers are 62 or 26, as long as they buy.
they think a pennyless 26 year old is more likely to switch from Bud Light to Miller Like or from Coke to Pepsi than 62 year old
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research says people over 50 aren't likely to as influenced by advertising as someone under 50
Research is full of sheep dip.
Research is full of sheep dip.
I challenge you to conduct a research survey right here on this board. Based on what I've seen, in similar discussions on this issue, you may discover that a lot of people your age aren't likely to be influenced by advertising. Not that it will change your opinion.
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I challenge you to conduct a research survey right here on this board. Based on what I've seen, in similar discussions on this issue, you may discover that a lot of people your age aren't likely to be influenced by advertising. Not that it will change your opinion.
One of the first rules of marketing research is that the sample size must be larger than a certain minimum threshold. There are not enough people in this forum to reach that threshold. Another rule is that the sample must not be an atypical collection of people. Another rule is that the sample must not be people with any sort of vested interest in the outcome. If you really understood marketing research, you would have never issued such a lame challenge.
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