When I was still learning, I would visit other radio stations, listen to people with more experience than I, and take away knowledge. Not only do I hope you listen to ALL the local stations when you visit, I hope that you will stop by and allow me to show you my studios on a one-on-one level. I have just invested significant $$$ to add HD to KSWW. We'll be the only HD station in this area. This will not bring me more revenue, but it's something I choose to do. We also are adding HD-2, HD-3, and HD-4, not because we will generate more revenue (because we won't) but because we will offer more programming choices for this rural area. My competition is Morris Communications, Augusta, Georgia. I'm not sure they have the same motivation as I do.