I remember being in the Portland OR area some years ago, when XETRA 690 Tijuana was still a Top 40 station, aimed at both San Diego and Los Angeles listeners. Before 6am one morning I was listening very clearly to The Mighty 690 (that's what they called themselves, never using their call letters in English). Then a few minutes before 6am, the Top 40 stopped and CBU 690 Vancouver signed on.
I always wondered how the two stations' signals overlapped so much, from Fresno to Portland. When CBU was off the air, XETRA came in strong. When CBU signed on, XETRA was gone.
BTW, XETRA tried very hard NOT to have anyone think it was a Mexican station. Yes, they had to do their legal I.D. in Spanish, which they'd bury quickly between two commercials. And they had to run La Hora Nacional on Sunday nights. But the rest of the time, it was all American Top 40. And they had an advantage over U.S. Top 40 stations. In morning drive, they didn't have to do any newscasts. And aiming at both LA and SD, they didn't bother to do traffic reports either. It was all music with maybe 10 commercials per hour. If they ran a contest, they'd have you send in a post card to "The Mighty 690, Southern California, 92121." They didn't even give the city, just the zip code, so their LA listeners wouldn't think they're a San Diego, let alone Tijuana, station. Of course, if you were one digit off on the zip code, your post card probably wouldn't get to the station, since there was no city listed.
I always wondered how the two stations' signals overlapped so much, from Fresno to Portland. When CBU was off the air, XETRA came in strong. When CBU signed on, XETRA was gone.
BTW, XETRA tried very hard NOT to have anyone think it was a Mexican station. Yes, they had to do their legal I.D. in Spanish, which they'd bury quickly between two commercials. And they had to run La Hora Nacional on Sunday nights. But the rest of the time, it was all American Top 40. And they had an advantage over U.S. Top 40 stations. In morning drive, they didn't have to do any newscasts. And aiming at both LA and SD, they didn't bother to do traffic reports either. It was all music with maybe 10 commercials per hour. If they ran a contest, they'd have you send in a post card to "The Mighty 690, Southern California, 92121." They didn't even give the city, just the zip code, so their LA listeners wouldn't think they're a San Diego, let alone Tijuana, station. Of course, if you were one digit off on the zip code, your post card probably wouldn't get to the station, since there was no city listed.
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