There's a difference between stirring the pot and actually taking sides, and I think that's the problem. It's one thing to provide the platform for discussion, it's another to eliminate discussion completely and only promote an agenda.
I was watching the Stossel show on Fox over the weekend. He's an admitted Libertarian, and his topic was the differences between Libertarians and Conservatives. To do that, he had several reps of Conservative groups to talk about things like drug legalization and gambling. Libertarians don't believe in government regulation of either, but Conservatives do. So he was using his show to present both sides of the discussion. Great use of the medium. Not necessarily very dynamic or passionate. But he's not that kind of guy. He's more of a newsman with a perspective. That approach isn't going to attract the kind of numbers a more passionate host will get. Still, it's one way to do it.
This is a bit similar to how I remember talk radio used to be before Rush Limbaugh turned it into a monologue.
I remember in the mid 80's, you still had talk hosts who were firebrands, but they seemed to have more callers. Sometimes a host would dump a caller they didn't like, but there was usually more dialogue. More give and take. The host might have been very opinionated, but at least you'd hear the other side calling up to discuss, argue, etc., and you would hear a real dialogue on the radio.
After Rush became popular (and I liked his show to begin with, I thought it was entertaining), I noticed way too many hosts began to follow his routine, and it turned talk radio into monologue radio. Way too often, if the caller disagrees, they are immediately dumped off the air.
I think this is part of the problem with talk radio. Who wants to listen to a show you have next to zero chance of participating in, especially if you don't agree with the host? In the early to mid- 80's, I remember you'd hear all sorts of liberals calling conservative minded hosts, and vice versa. I think it made for better radio. More interactive.
Now it's more like a political infomercial. We have a local show that takes callers, but the national shows don't have that many and they're seem to be in agreement with the host. No dialogue.
Even the progressive hosts I'd listen to on the local progressive station (before it flipped to sports) didn't have that many callers on shows, and had very callers few who disagreed with them.
No dialogue. Whatever happened to dialogue?
You guys in radio, who program stations, work in the field: what are your thoughts on this aspect?