Middlesex-Somerset-Union June 2014 Radio Ratings

[pjc1961]

June 2014 Survey period covering Thu. 5/22/14-Wed. 6/18/14 - age 6+ overall:

http://ratings.****************/cgi-bin/rol.exe/arb413

Next report will be the July 2014 survey period covering Thu. 6/19/14-Wed. 7/16/14.
Data release date will be Mon. 8/4/14.

 

[FredLeonard]

Just like New York, Just like Philadelphia.... NJ 101.5 shows a major drop in audience numbers. It's not really political talk. And they've always had better demos than the Rush & Co talk stations. This isn't about a dying format and advertisers bailing out. This is about air talent turn-over and the decline of the on-air product under current owners and managers.

 

[davideduardo]

Just like New York, Just like Philadelphia.... NJ 101.5 shows a major drop in audience numbers. It's not really political talk. And they've always had better demos than the Rush & Co talk stations. This isn't about a dying format and advertisers bailing out. This is about air talent turn-over and the decline of the on-air product under current owners and managers.

Except that...

... Middlesex/Somerste/Union is an embedded PPM market fully contained in the larger New York City metro and not really part of the primary sales-driven marketing area of the station... which is principally the Trenton-Princeton area between Philly and NYC where the station is as strong as ever. We'll have to wait for the Spring diary survey to make any radically different conclusions.

 

[iimutt]

Just like New York, Just like Philadelphia.... NJ 101.5 shows a major drop in audience numbers. It's not really political talk. And they've always had better demos than the Rush & Co talk stations. This isn't about a dying format and advertisers bailing out. This is about air talent turn-over and the decline of the on-air product under current owners and managers.

What turnover? Their on-air talent line ups been pretty consistent for a while

 

[davideduardo]

What turnover? Their on-air talent line ups been pretty consistent for a while

Don't worry too much about that poster. He's the same guy who said that Scott Shannon had no place on CBS-FM as he had no AM Top 40 experience and that he was an AOR jock from WPLJ.

(Forgetting Scott's long career at WABB, WMPS, WMAK and WQXI, all AM Top 40's. And the fact that Scott went to WPLJ to do Hot AC. Other than that...)

 

[pjc1961]

Duplicate post - please ignore/delete.

 

[pjc1961]

Except that...

... Middlesex/Somerset/Union is an embedded PPM market fully contained in the larger New York City metro and not really part of the primary sales-driven marketing area of the station... which is principally the Trenton-Princeton area between Philly and NYC where the station is as strong as ever. We'll have to wait for the Spring diary survey to make any radically different conclusions.

Spring 2014 survey period covering Thu. 3/27/14 - Wed. 6/18/14 - publicly released for subscribing stations age 12+ overall:

Monmouth-Ocean: http://ratings.****************/cgi-bin/rol.exe/arb516
Trenton: http://ratings.****************/cgi-bin/rol.exe/arb537
Morristown: http://ratings.****************/cgi-bin/rol.exe/arb565
Atlantic City: http://ratings.****************/cgi-bin/rol.exe/arb367
Sussex: http://ratings.****************/cgi-bin/rol.exe/arb579

Next report will be for the Summer 2014 survey period covering Thu. 7/17/14-Wed. 8/13/14.
Data release date will be in October 2014.

 

[luperm]

What's going on in Morristown? WMTR > WDHA??? Granted, we are looking at 12+ numbers, but that's a surprise.

Nash and WPLJ continue to show well here, as usual. Nice pop for CBS-FM.