I know that they routinely tell us that classic hits is aimed at the 35-54 age group, but as a 50-year-old, I already feel like I am aging out of the demographic. I know that the high-end of that age group (which is where I am headed now) is the least attractive to advertisers, but the only reason why (in my opinion) classic hits stations have not already started adding '90s tunes to their rosters is because the '90s were such a fragmented decade for music, with all the various subgenres just basically NOT being able to sit side by side on the same station. A decade ago by this time, '80s music had been back on the air for quite some time. Same goes for '70s music about a decade to a decade and a half before that.
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Classic Hits 80s
- Thread starter AM/FMRAINMAN
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A
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Or not.
WOGL: A playlist specific to Philadelphia and an occasional special on days when radio listening is very low.
Some small town oldies stations: just like small town grocery stores. You can stock what you want and sell for what you want because you have no direct competitor.
WLNG: It's a community service station with lost dog reports and swap show. The music is fill.
Hippie Radio: a limited facility on the outskirts of a metro with very low billing.
KFXM: an LPFM and not an appropriate comparison with major commercial stations on many levels.
I have no idea where Superhits 106 is. The only one I could find is inLima, Peru.
None of these examples is worth anything.
Because it does not exist. Thank you for admitting as much.
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I admit nothing, because the existence or non-existence of it is irrelevant. Arguments can be refuted after they are made, while they are being made, or in advance of them being made.
That sounds rather existential.
Super hits 106 is in Dubuque, Iowa.....Lima Peru...nice try. Super Exitos 106?
They are worth their time and effort to music and radio fans listening around the country.
Do they sell Inka Kola in San Juan, PR as well?
Unfortunately most of those fans don't pay anything for the service, and their listening doesn't count towards the station's local advertising. However, the station is required to pay royalties for every music fan who listens via a stream. The more listeners the stream gets, the higher the royalty rate. So you are in essence contributing towards the bankruptcy of a service you love and enjoy. This is why online streaming for some of these stations may either become limited by region, or may go away completely.
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K
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None of which had to do with the question of royalties. Do pay attention to the context instead of just attempting to put me down when I post, would you please?
Hey Firepoint, i mean 90s are a big fragmented...but it def can be done. Look at KOLA-FM in Riverside. They completed dropped 60s music and play like 1-2 90s, 2 70s and the rest 80s. Their ratings are excellent. WCBS 101 in NYC is also playing 1 90s song an hour. They also dropped 60s all together except for the Beatles and a few motown songs. I think WOGL does not do a great job of programming their station. They play the same 60s motown songs for the past 30 years. Its time for the station to evolve a bit, just like WCBS 101, KOLA-FM, KHITS 104.3, Sunny 105.9 WOCL, WRBQ, KRTH, WOMC and KOOL-FM. Also WOGL's countdowns other than the number 1 hits are not that good. They are the same songs year after year recycled on the countdown...just in a slightly different order. I just feel like they are afraid to try something new and play more 80s music. I know they are number 2, but they could DEF be number 1, if they just tried this approach. BEN-FM has been doing quite well, because they are playing pretty much 75% 80s music. I think that should be the Classic Hits Demo. I do like 60s music, just not the same ones played over and over for the past 30 years.
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In every case you mentioned, what are their competitors playing? Remember, listeners tend to listen to the least objectionable station available. If a station really sucks, but all the other stations suck even worse, then the first station wins.
KOLA has to find a unique position in the Riverside San Bernardino market as every full signal Los Angeles FM signal pretty much covers the whole market. Not a good comparison with Philadelphia.
WBEN-FM has seen revenue decline by 40% since 2006. WOGL outbills it by 125% and has seen revenues increase by about 15% since 2006. Which has the best format model?
Inka Cola is sold only in Perú. There is not enough sugar in the world to produce it in a larger area.
What I like about their countdowns, like their recently played top 1000, is if you bother to look at the songs on that list, you'll see why. Very few big city stations play that music, besides Philly. That's what sets them apart from the rest and it's a change from the ordinary, like K-Earth 101 or CBS-FM, for example.
Here's the link that pjc1961 provided for us:
http://cbswogl2.files.wordpress.com/2014/07/wogl_top_1000_countdown_july_2014.pdf
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They sell it in the USA in Latin product food stores, but unfortunately it's the corn syrup version. I much prefer the sugar cane version. I picked up a bottle last year in Patterson, NJ, in the Little Lima district. If you ever have been there, they sell many imported products, with the Peruvian UPC codes, which begin with 7.
And yes, while I was also in NYC last year, it was great tuning in to CBS-FM in the rental car for the first time.
K
K.M. Richards
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However, for those in Philly, WOGL is "the ordinary".
And in L.A., KRTH is "the ordinary".
Same in NYC ... WCBS-FM is "the ordinary".
See, you're still trying to take one market's normal and compare it to others as if they should be the same. What "sets them apart from the rest" is that they are in a different city from the rest, and they program to the uniqueness of their city's listeners.
CBS has the intelligence to not subscribe to a "one format fits all" policy, and that's to their credit.
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That is dead-on correct. I suspect that outside of the people who hang out in radio forums like this, almost no one has a clue what radio stations in cities other than their own play. I also doubt that all that many people listen to out-of-market stations online, unless their homesick for a station from a city they've moved away from.
I had to super-emphasize "almost", since if I didn't, someone will claim that 100,000 people listen to streaming radio stations, ignoring the fact that a number that small in a country this large is "almost" no one.
Hey David. Any idea when WOGL will do what KHITS 104.3 in Chicago, Sunny 105.9 in Orlando, WRBQ in Tampa, WCBS 101 in NY and KRTH in Los Angeles are doing...which is focusing on the 80s. I know Philadelphia tends to lean older...but they are playing songs from 1964 by the Supremes and Beatles. That is 50 years old...meaning a person would be pushing 70, if not 70. This is way out of the 35-54. It does not make sense. I think they should have an HD2 signal playing 50s, 60s and early 70s and then on their fm dial playing late 70s, 80s and early 90s with any an 80s focus.
This came up in another thread. WTRY in the Albany market also takes a more traditional approach to oldies. It's a Clear Channel station.
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