August 2014 Ratings for Philadelphia

[Jul]

August 2014 Survey period covering July 17 - August 13. Thoughts on what we might see tomorrow when the new numbers are released ? http://ratings.****************/cgi-bin/rol.exe/arb007

 

[Jul]

time to flip 1210 WPHT

Down to a 2.3 (17th place), 20th place in cume, losing 24,000 listeners. Time for CBS radio to just drop talk, now. enough's enough.

 

[Art Landing]

Or you could say its the #1 talk station in town and second only to the venerable KYW (its sister station) on the AM dial. What change could make more money for its owner? Probably none. Ergo, it will continue as is.

Moral: Juls should give it up and get a better job - I understand the SEIU is promising great wages and benefits for those campaigning on behalf of burger flippers.

 

[davideduardo]

Down to a 2.3 (17th place), 20th place in cume, losing 24,000 listeners. Time for CBS radio to just drop talk, now. enough's enough.

Do you know what "margin of error" means?

24,000 persons is well inside the margin of error.

 

[Unregistered]

Or you could say its the #1 talk station in town.

Actually, WHYY-FM is the #1 talk station in town. I know, I know...it's a non-com. BUT, those non-coms compete for the same advertising (er, uh, "underwriting") dollars as commercial stations. So, don't be so quick to overlook them. Also, a quick perusal of ratings in many major markets show that the local NPR station beats the commercial talk stations in almost every case. For instance, in New York, WNYC-FM summarily beats both WABC and WOR - hands down. In Washington, WAMU is #2 overall in the ratings, second to only all-news WTOP. WMAL and other talkers in DC are way down in the numbers. Boston is interesting because it has two major NPR affiliates, WBUR and WGBH. And while WBZ with their mix of news and talk rates higher at 5.0 than either station individually (WBUR at 4.0, and WGBH at 2.9), their combined ratings puts NPR in a tie with the #1 rated TOP-40 WXKS, leading WBZ by almost 2 points.

If we are realistic about talk radio, we have to remember to include our local NPR stations in the mix when talking about ratings.

 

[rtetro]

Or you could say its the #1 talk station in town and second only to the venerable KYW.

Actually, WHYY-FM is the #1 talk station in town. I know, I know...it's a non-com. BUT, those non-coms compete for the same advertising (er, uh, "underwriting") dollars as commercial stations. So, don't be so quick to overlook them. Also, a quick perusal of ratings in many major markets show that the local NPR station beats the commercial talk stations in almost every case. For instance, in New York, WNYC-FM summarily beats both WABC and WOR - hands down. In Washington, WAMU is #2 overall in the ratings, second to only all-news WTOP. WMAL and other talkers in DC are way down in the numbers. Boston is interesting because it has two major NPR affiliates, WBUR and WGBH. And while WBZ with their mix of news and talk rates higher at 5.0 than either station individually (WBUR at 4.0, and WGBH at 2.9), their combined ratings puts NPR in a tie with the #1 rated TOP-40 WXKS, leading WBZ by almost 2 points.

If we are realistic about talk radio, we have to remember to include our local NPR stations in the mix when talking about ratings.

 

[MikefromDelaware]

Thank you Rtetro for some numbers showing that NPR News/Talk formats in the Northeast pull in better numbers than their more conservative political talk competitors. My guess is even in the Wilmington market WHYY-FM probably beats out WDEL and WILM [the 12+ numbers available to the public never showed non-comm data and WHYY-FM probably doesn't buy the book for Wilmington so even now it still wouldn't show]. Would like to hear from someone who does have access to the Wilmington numbers beyond the 12+ public numbers, to verify that.

 

[atrainradio]

It's offical- my favorite AM station in Philly has the lowest ratings. In fact, the ratings are so low- they don't even have the numbers there. WDAS- AM 1480, a great smooth jazz format with a piss-poor signal.