107's shift is no surprise, as many U.S. "classic rock" stations have done the same, adding Soundgarden, Nirvana, Pearl Jam, etc., and subtracting most of the 60's and a good chunk of the 70's from the playlist. Just shifting with the demo. Someone who was 18 in 1994 during the grunge era is now 38, right in the middle of Q107's demo. I suspect many of those folks are ones who have "aged-out" of co-owned CFNY, as they continue to focus on current and emerging artists, and as Sloan and Our Lady Peace give way to Arcade Fire and Death From Above 1979.
Modern Rock stations (including CFNY) are now playing a lot less early 90's material, and virtually no 80's (rightly so, as they are aimed at 18-34's). Q107 is simply filling the void (and keeping listeners in the Corus fold).
In the unlikely event "Nash" is in the cards for Buffalo, you'd probably see 97 Rock adding some 90's/newer material (a la Q107) and The Edge going bye-bye. Which would of course, be the best thing to happen to the 107.7 frequency since "Lite 96.9" until WBUF inevitably flips, of course (97.7 would get a piece as well).
Though it would be interesting to see someone take on WYRK on a decent (i.e not 107.7) signal, for now there is no obviously under-performing signal to flip.
Modern Rock stations (including CFNY) are now playing a lot less early 90's material, and virtually no 80's (rightly so, as they are aimed at 18-34's). Q107 is simply filling the void (and keeping listeners in the Corus fold).
In the unlikely event "Nash" is in the cards for Buffalo, you'd probably see 97 Rock adding some 90's/newer material (a la Q107) and The Edge going bye-bye. Which would of course, be the best thing to happen to the 107.7 frequency since "Lite 96.9" until WBUF inevitably flips, of course (97.7 would get a piece as well).
Though it would be interesting to see someone take on WYRK on a decent (i.e not 107.7) signal, for now there is no obviously under-performing signal to flip.
Last edited: