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Houston-Galveston Radio Ratings: September 2014

P

pjc1961

The September 2014 survey period covers Thu. 8/14/14-Wed. 9/10/14 - publicly released for subscribing stations age 6+ overall:

Houston-Galveston: http://ratings.****************/cgi-bin/rol.exe/arb033

Next report will be for the October 2014 survey period covering Thu. 9/11/14-Wed. 10/8/14.
Data release date will be Mon. 10/27/14.
 
Wow, so what's happened at KUHF? Dropped a point, and look at KTRH. Then there's The Eagle, also down big but with no competition where'd the audience go? So long KTSU. I find it hard to imagine whoever had that meter for two books was playing fair. I thought it was strange that KTSU just showed up out of nowhere 2 books ago. Now, it's returned to its normal rank of n/a again. No wonder these ratings carry no weight. I find it hard to imagine that many people really flocked to KTRH in mass like that.
 
KYBJ continues a slow advance. I get a chuckle when I read "Christian CHR" on KSBJ. It would be a stretch to even call it Christian AC. It is closer to Christian praise and worship. Who fills in that format column anyway? The N/A on KYBJ should be Christian Rock/Christian Hip Hop. Two formats in one.
 
Do KSBJ and KXBJ report together? I was wondering, since they are imaged separately and ID separately as well. I'd assume so, since I certainly can't imagine 96-9 laying a goose egg with that monster signal. Would you know, Bruce? If they are indeed listed together, how much of their shares come from 89-3, and how many from 96-9? KSBJ remained around the top 10 all by itself, as I recall, and don't remember ever seeing a big spike with the addition of KXBJ to the lineup.
 
purpledevil said:
Do KSBJ and KXBJ report together? I was wondering, since they are imaged separately and ID separately as well. I'd assume so, since I certainly can't imagine 96-9 laying a goose egg with that monster signal. Would you know, Bruce? If they are indeed listed together, how much of their shares come from 89-3, and how many from 96-9? KSBJ remained around the top 10 all by itself, as I recall, and don't remember ever seeing a big spike with the addition of KXBJ to the lineup.
Click to expand...

I just know what was posted here last time - KXBJ is the total of all NGEN listening, whether it is HD-2 or the Sugarland translator, or whatever - the lump it all together with KYBJ to gauge NGEN performance. So - I assume the KSBJ rating includes all of the rim shots and translators as well. But I am not privy to the inner working of the ratings.
 
You've got KYBJ Lake Jackson and KXBJ El Campo confused, Bruce. KXBJ runs the same Christian AC that KSBJ airs, only instead of calling it 89-3 KSBJ, it is called 96-9 KSBJ. They also ID separately, with KSBJ's ID including KWUP in Navasota, and various translators on the northside of Houston. No mention of 96-9 at all. I assumed that KXBJ IDs El Campo and whatever translator package they have linked up to it. I haven't paid attention to 96-9's ID since it was still a Liberman station.

So then from what David has explained, they must be separate since they are not a 100% simulcast of one another. That blows me away then. How does 96-9 not show up in the book then? That's a massive signal, and with KSBJ's loyal following, you'd think KXBJ would at the very least show up with a 1 share, due to location.
 
The Eagle has gotten noticeably repetitious lately. I was afraid they would get complacent after The Arrow left the format. ALTHOUGH I have also heard a few surprises lately, Heard Iron Maiden a few weeks back and Metallica's Enter Sandman today. Still seems every time I tune they're playing Love Hurts or Frankenstein.
 
Useless Information Alert:
That would be the first time that 106-9 has played a Metallica song since March 10th, 1995 when "Enter Sandman" was played on KKZR's final day as ZRock.

That's pretty sad that I've kept track of that all these years. When 106-9 went to Salem, I never imagined it'd ever air James Hetfield's voice again. Go figure.

They've been adding several songs into the rotation that I haven't heard before on The Eagle. Other songs, like the aforementioned Nazareth tune, seem to pop up daily. Another one is Steve Miller's Joker. I've heard it 3 times this week already, but that's not the bad part. You know what I'm really tired of hearing? That stupid Jimmy John's commercial where the guy's house is on fire. How many spots did they buy? My God it's on at nearly every break! Overall, I like The Eagle much better now, than when it was "classic hits". If they'd have went with this format originally, The Arrow may not have made that 20th year.
 
purpledevil said:
You've got KYBJ Lake Jackson and KXBJ El Campo confused, Bruce. KXBJ runs the same Christian AC that KSBJ airs, only instead of calling it 89-3 KSBJ, it is called 96-9 KSBJ. They also ID separately, with KSBJ's ID including KWUP in Navasota, and various translators on the northside of Houston. No mention of 96-9 at all. I assumed that KXBJ IDs El Campo and whatever translator package they have linked up to it. I haven't paid attention to 96-9's ID since it was still a Liberman station.

So then from what David has explained, they must be separate since they are not a 100% simulcast of one another. That blows me away then. How does 96-9 not show up in the book then? That's a massive signal, and with KSBJ's loyal following, you'd think KXBJ would at the very least show up with a 1 share, due to location.
Click to expand...


Here is the official simulcast data taken from the Nielsen Audio’s September book:

KSBJ-FM receives credit for all listening to the following:
KSBJ-FM (89.3/Humble)
KUBJ-FM (89.7/Brenham)
KWUP-FM (92.5/Navasota)
KXBJ-FM (96.9/El Campo)

KYBJ-FM receives credit for all listening to the following:
KYBJ-FM (91.1/Lake Jackson)
KZBJ-FM (89.5/Bay City)
KSBJ-F2 (HD2 feeding K258BZ – 99.5/Sugarland)

While 96.9 is apparently running separate ID’s from 89.3, the 100% simulcast rule is not a policy that Nielsen actively enforces, especially if the break from simulcast is something as minor as legal IDs.

Because the listening for KSBJ and KXBJ, et al, is combined, there is no way to know how much of the listening is to which signal, though historical data shows during 96.9’s time as KNTE, it managed to reach as much as a 1.4 share.
 
Domingo said:
While 96.9 is apparently running separate ID’s from 89.3, the 100% simulcast rule is not a policy that Nielsen actively enforces, especially if the break from simulcast is something as minor as legal IDs.
Click to expand...

They will, though, enforce it if a competitive station complains. Like "ratings distortion and bias" much of Nielsen's enforcement depends on competitors lodging a complaint.

Because the listening for KSBJ and KXBJ, et al, is combined, there is no way to know how much of the listening is to which signal, though historical data shows during 96.9’s time as KNTE, it managed to reach as much as a 1.4 share.
Click to expand...

The station can call for a TLR Report, at a moderate extra charge. Since each transmitter has a different encoder (although translators don't) Nielsen can give an accurate (I use the term "accurate" loosely here...) tabulation of each signal's listening.

Good to see you posting again. You were missed!
 
KQBT is doing pretty well. I just like how they're not too far off behind from 97.9 The Box and they're okay with that.

There's no doubt KQBT is in for the long term. Probably better off than KPTY was in the 2000's.

They're also setting a good precedent that a syndicated morning show from out of the region could work in Houston.
 
The low power FM in Cypress, the illegal translator in Ft. Bend, and virtually anything on HD-2 around here is better than the analog / HD-1 over the air signals. I wonder how long before they make inroads into the ratings like NGEN is.
 
rgradio said:
KQBT is doing pretty well. I just like how they're not too far off behind from 97.9 The Box and they're okay with that.

There's no doubt KQBT is in for the long term. Probably better off than KPTY was in the 2000's.

They're also setting a good precedent that a syndicated morning show from out of the region could work in Houston.
Click to expand...

Ratings wise, they are right next door (#2) to The Boxx, in its target demo 18-34. They aren't going anywhere anytime soon.

And in my opinion with their music selection, they sound much better than The Boxx!
 
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