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cumulus

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cumulus does not own stations in some major markets. Why not?
 
Respectfully, I wouldn't question why. Instead, simply rejoice as those in markets like Phoenix, Denver, St. Louis and Phiiladelphia do. Rejoice and be glad that the plague known as Cumulus has yet to infect their community.
 
I've heard Cumulus is trying to survive and does not have funds to buy more stations.
Likely might sell some stations. Is this true ?
 
Unregistered said:
I've heard Cumulus is trying to survive and does not have funds to buy more stations.
Likely might sell some stations. Is this true ?
Click to expand...

Cumulus is mostly owned by large private equity firms, which have truckloads of others' cash. So, it's hardly sinking and unfunded. It also doesn't spend much cash when making acquisitions; it prefers to deal in stock and equity, which has kept the debt fairly manageable. Of course, the downside to making deals with private equity firms is that they expect a return on their investments, and too many stock and equity deals mean you own less of the company. So, while not drowning, the private equity firms may force changes in management if they don't get the numbers they want.
 
That's exactly how Cumulus operates. They now own the new Westwood One, and it's seems to be doing good, so far. What people don't realize is Cumulus must answer to it's investors on Wall Street. While the average person may no like the changes they make, it's about survival and money. Clear Channel (now iHeart Media) is doing the same thing.
 
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