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kyw to fm on the first

FredLeonard said:
But it did.
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Long ago.

In LA the issue was the poor KFWB signal and low total market news listening levels. In Chicago, it was the merger of CBS with Infinity and the desire to take 670 to Sports.
 
FredLeonard said:
KYW on two AM stations and one FM? How is that going to get any additional people to listen? Or to get those who already listen to listen more?
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I meant to say KYW moving from 1060 AM, to 1210 AM, if it happens.
 
Actually in the mid 70s, facing KYW's solid #1 ratings in those days, 1210 WCAU went All-News for a couple of years. They even left one of their well-know Talk hosts on the air, asking him to be a News anchor, Joel A. Spivak. It didn't help the ratings, so 1210 returned to Talk, where they've been since then.
 
Gregg. said:
Actually in the mid 70s, facing KYW's solid #1 ratings in those days, 1210 WCAU went All-News for a couple of years. They even left one of their well-know Talk hosts on the air, asking him to be a News anchor, Joel A. Spivak. It didn't help the ratings, so 1210 returned to Talk, where they've been since then.
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It was Bill Paley's arrogance and hubris. WCAU was actually doing well as a talk station but he wanted to beat upstart Group W.
 
DavidEduardo said:


Long ago.

In LA the issue was the poor KFWB signal and low total market news listening levels. In Chicago, it was the merger of CBS with Infinity and the desire to take 670 to Sports.
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From what I saw in 12+, WMAQ was way too late to the game and never a threat to 'BBM.
 
FredLeonard said:
It was Bill Paley's arrogance and hubris. WCAU was actually doing well as a talk station but he wanted to beat upstart Group W.
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and the station is still paying for that mistake, psychology today. The only way that it can be reversed if that for KYW moves from 1060 AM to 1210 AM in addition to being on 96.5 FM . 1210 AM would be relevant for the first time in 24 years if CBS radio management here and in NYC decide to take the plunge and make a sacrifice and make this move .
 
KYW isn't moving to 1210. That would be stupid. I wouldn't be surprised if they simulcast, but a move and simulcast would do nothing but confuse people.
 
Ravens said:
KYW isn't moving to 1210. That would be stupid. I wouldn't be surprised if they simulcast, but a move and simulcast would do nothing but confuse people.
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I disagree. As long as the station gives listeners ample notice of the change, they won't be confused.
 
Jul said:
I disagree. As long as the station gives listeners ample notice of the change, they won't be confused.
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Then why were they so confused when Rush & Hannity moved to IQ? Even a year after the change, lots of people still expected them to show up on PHT. Then one day they did.
 
I've worked at a station where people still called looking for a host that died 5 years before. People listen to radio because it's easy. No work or thought involved. Anything that gets in the way of that is a problem.

Now if there were a good reason to move from 1060 to 1210 that outweighed the inevitable listener loss, it would be good to move. But there isn't in this case.
 
Ravens said:
\
Now if there were a good reason to move from 1060 to 1210 that outweighed the inevitable listener loss, it would be good to move. But there isn't in this case.
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if KYW moves to 1210, it would solve the many signal problems that KYW has on 1060 AM, especially in Bucks County, Trenton, ETC. and it would give listeners a good reason to listen to 1210 AM.
 
Jul said:
if KYW moves to 1210, it would solve the many signal problems that KYW has on 1060 AM, especially in Bucks County, Trenton, ETC. and it would give listeners a good reason to listen to 1210 AM.
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Not a good reason. They're making millions with the programming you don't like on 1210. That's a good reason not to move.
 
Jul said:
if KYW moves to 1210, it would solve the many signal problems that KYW has on 1060 AM, especially in Bucks County, Trenton, ETC. and it would give listeners a good reason to listen to 1210 AM.
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Trenton is not in the Philadelphia MSA. So getting a few more listeners there is of zero value to them.
 
Ravens said:
I've worked at a station where people still called looking for a host that died 5 years before. People listen to radio because it's easy.
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Exactly.

I recall doing a diary review in Columbia for WIND when the station had been in Spanish for over a decade. Yet there were several (not just one) entries for a morning guy who had moved to WGN about 15 years before and then retired. But those listeners thought he was still on the air and on WIND because, in all probability they had listened to WIND for decades and, when it went Spanish, they just found a "new" WIND to listen to.
 
DavidEduardo said:


Exactly.

I recall doing a diary review in Columbia for WIND when the station had been in Spanish for over a decade. Yet there were several (not just one) entries for a morning guy who had moved to WGN about 15 years before and then retired. But those listeners thought he was still on the air and on WIND because, in all probability they had listened to WIND for decades and, when it went Spanish, they just found a "new" WIND to listen to.
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And you're the one who keeps defending the "validity" of Arbitron/Nielsen ratings. Every other major syndicated research supplier abandoned radio decades ago. Not radio.

In Columbia? Don't you mean Chicago?

Julius: Moving to 1210 to get a better signal into Bucks County. What doth it profit a station to gain Bucks and lose Chester? Ever wonder why the Phillies have long made a point of ringing the city with suburban radio stations carrying the ballgames?
 
Jul said:
if KYW moves to 1210, it would solve the many signal problems that KYW has on 1060 AM, especially in Bucks County, Trenton, ETC. and it would give listeners a good reason to listen to 1210 AM.
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The number of people who care about that can literally be counted on one hand. With fingers to spare.
 
Ravens said:
The number of people who care about that can literally be counted on one hand. With fingers to spare.
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Maybe now. When KYW was in its prime, poor reception in much of Bucks County was something people there did care about. There specific points on 611 and 263 (among other roads) where the station would just drop out - dramatically - and become unlistenable. And that was before today's ambient interference and before all those other options people keep talking about. KYW during its first quarter century had buzz (I don't mean interference) and it was must-hear radio for a lot of people. And this was when two competing stations had really strong news departments.
 
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