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Too many 93.5s in south Florida

N

nd2023

Banned
93.5 is 3 different stations in south Florida. The Bar in West Palm Beach, The Bull in Ft Lauderdale, and Evolution in Miami. Why not just simulcast the 2 93.5 translators with the same format and gain the listeners between Miami and Ft Lauderdale. 93.5 is a mess between Deerfield Beach and Lake Worth
 
nkd said:
93.5 is 3 different stations in south Florida. The Bar in West Palm Beach, The Bull in Ft Lauderdale, and Evolution in Miami. Why not just simulcast the 2 93.5 translators with the same format and gain the listeners between Miami and Ft Lauderdale. 93.5 is a mess between Deerfield Beach and Lake Worth
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One of the reasons is that Miami / Ft Lauderdale is one market and W. Palm Beach is a different one. Major advertisers do not buy the two markets combined, and smaller ones do not need the coverage.

Of course, the Belle Glade station is under different ownership from the the other two, which are, in turn, each under separate owners.

And even simulcasting the two in the Miami market, we can see that one is owned by a religious group and the other by iHeart. The interests of each are very separate.

Of course, someone could try to buy all three if they thought there was an opportunity. But the more likely answer is that there is none.
 
JoshTheRadioDude said:
Because that would make sense. You can't ask broadcast suits to do anything that actually makes sense. That's just crazy talk.
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Actually, it makes no sense at all. The Miami MSA and the West Palm Beach MSA are bought separately, and are even defined as separate retail trade zones by the OMB and the Census.
 
Does anyone have an update about 93.5's supposed move seven miles east? As an earlier poster mentioned, the signal is terrible in much of central and southern Palm Beach County. And this is a station that is supposed to serve the West Palm Beach market.
 
ScottBurns said:
Does anyone have an update about 93.5's supposed move seven miles east? As an earlier poster mentioned, the signal is terrible in much of central and southern Palm Beach County. And this is a station that is supposed to serve the West Palm Beach market.
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I do not see a CP for this, so if it indeed can happen, it is still a far piece down the road.
 
DavidEduardo said:
...one is owned by a religious group and the other by iHeart. The interests of each are very separate.
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I am curious about how running a commercial-sounding country format helps the religious group to reach their interest.
 
Clear Channel gets the right to program 93.5 The Bull in exchange for lending an HD2 to the religious group so they can use the same loophole to translate that HD2 on another translator.

The 2 93.5s in Miami and Ft Lauderdale should translate the same station
 
nkd said:
The 2 93.5s in Miami and Ft Lauderdale should translate the same station
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As has already been explained by David, that's not likely to happen, no matter how many times you repeat yourself (you said exactly the same thing in your thread-starting post).

Three stations, three different owners. Who do you plan on forcing to sell their station for that to happen?
 
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