Talk radio

[Jul]

Having one conservatalk station and one NPR station hardly makes for an adequately served market. WHYY is mostly all day with minimal call-in opportunities. NJ 1015 should be the model for any local oriented talk station. From WPHT's numbers, it is clear that the conservative sheeple listening pool in the area simply is not substantial. Why IQ didn't balance out the Hannity/Rushbo acquisition with moderate or "liberal" hosts to provide a station one could listen to for all angles of a topic is something we'll never know. When the notoriously vicious Michael Savage announces a change in the angle of his show from covering strictly politics to a broader cultural (and pop cultural) range, we can only hope the head honchos at WPHT are paying attention. However, I'd love to see the new 640 owners or Beasley with 610 hire some local hosts to provide a local, general talk alternative that is not offered anywhere else in town.

The fact that just a few states away in Boston there can be a CBS station in WBZ-AM that knocks it out of the park in terms of local talk production in evenings and overnights while WPHT management turn a deaf ear blows my mind.

If CBS radio in NYC, (not the CBS radio management here in Philadelphia), is smart, they would make wholesale changes to 1210 WPHT-AM with the talk format, now, before the start of the 2015 Phillies season or just drop the talk format completely and let 990 WNTP rule the talk radio audience .

 

[TheBigA]

If CBS radio in NYC, (not the CBS radio management here in Philadelphia), is smart,

So you're saying they'd be smart to give $3 million to Salem?

 

[Jul]

So you're saying they'd be smart to give $3 million to Salem?

I would rather have a news/talk format that's being properly run and successfully programmed, like WBZ-AM etc, than that crap we have on 1210 WPHT-AM right now, so yes, I would give up the 3 Million. CBS is wasting a ton of money with a failing format, period.

 

[Bob Eubanks]

Generally speaking, a waste of money tends to be when one loses money on the investment. That's not happening here, because, as shown, 1210 is making a profit. Perhaps more importantly, there isn't a viable alternative under the circumstances which offers a high likelihood of making more money. It's hard to make a sustainable case that that scenario is wasting money. It may certainly not be to a particular person's liking--as all stations inevitably will be--but that's not the same thing as wasting money.

 

[TheBigA]

It may certainly not be to a particular person's liking--as all stations inevitably will be--but that's not the same thing as wasting money.

You're obviously new here.