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Kzap
- Thread starter tbolt909
- Start date
The tilte should read KZAP not Kzap
98 Rock (KRXQ) is all we need
98 Rock (KRXQ) is all we need
That doesn't sound very encouraging.
We won't see this from one of the large operators (CBS, CC, Entercom). Entercom already has 3 rock formats on the air. The best bet would be from a smaller local operator like Results. But they sold the 92.1 signal to Lotus last year and are only sticking with classic hits. Maybe if 97.9 or 94.3 are sold in the near future? A rimshot with a local operator could tap into the AAA/AOR format and definately do well. Sacramento is a good rock market.
Yeah, unfortunately I agree with Big D. There was hope at one point for 92.1 but that window has closed.
I'm betting (safe bet) iHeart will flip one of it's stations this year but I don't see them doing tripple-A.
I'd love a triple A station in town. 98 Rock is good for hard rock, which I like. But I like a wider variety of music than they play. Radiohead...Jack White...Tom Waits etc. Lots of great music is rarely heard anywhere on the airwaves
When I've looked deeper into the details of AAA, I find a smaller, older audience. Smaller and older doesn't always translate into ad revenue. So it is more likely to be heard on subscription radio, where the fans pay for what they want.
Triple-A seems to be somewhat of an undefined format. WXPN in Philadelphia, The Current in Minneapolis, WFUV in New York, KBCO in Boulder, WNCW in North Carolina, KPIG in Santa Cruz, and KFOG in San Francisco all identify themselves as Triple-A. In fact, some of the shows heard locally on KVMR could be classified as Triple-A. But the music played on these stations is all drastically different. There are commonalities for sure, and it is certainly a smaller audience than some of the more popular formats. But there are several success stories in "Triple A", and I tend to agree with the sentiment here that it could be profitable in Sacramento. But not without some hard work on the part of a music director.
Dave B.
AAA can succeed as an undefined format. It doesn't have to be cookie
cutter like many current formats.
Management and the sales staff have to on board with the programming.
Back in the 90's at a certain AAA station, the GM had no clue who
Bob Marley was. He actually said "Who is this new Marley guy.?"
Eventually, he dumped the format because he didn't "get it".
Many educated 30-55 year olds would come back to Radio and support
a AAA type format. It just takes an ownership that is willing to do it right...
cutter like many current formats.
Management and the sales staff have to on board with the programming.
Back in the 90's at a certain AAA station, the GM had no clue who
Bob Marley was. He actually said "Who is this new Marley guy.?"
Eventually, he dumped the format because he didn't "get it".
Many educated 30-55 year olds would come back to Radio and support
a AAA type format. It just takes an ownership that is willing to do it right...
It depends on how you define success.
Do you have a study, poll, or example that backs that up?
Why would "educated 30-55 year olds "come back" for an AAA format?
Not everyone even likes "rock" as a broad genre, and within the different forms of rock, not everyone likes AAA.
And it appears that AAA stations that have launched in the last decade have not been particularly successful. A case would be KSWD in LA which launched as AAA but realized there was not a big enough and young enough audience for the format so they migrated to Classic Rock and have been moderately successful.
From what I've seen, AAA shares some characteristics with Americana. Americana is everything from the Avett Brothers to Rosanne Cash. With former rockers like Robert Plant tossed in for good measure. That's a pretty broad range of stuff. What some consider great music doesn't always make for great radio. There are some things that are simply best suited for other platforms and venues.
I agree that AAA is not going to be a #1 format.
That doesn't mean it can't generate revenue and deliver a solid
audience of 30-55 year olds.
It would be one niche piece for any ownership group.
Many Radio people have commented on the problems that face
News Talk and Classic Rock formats=Too many old listeners.
Will those formats survive without evolving?
That doesn't mean it can't generate revenue and deliver a solid
audience of 30-55 year olds.
It would be one niche piece for any ownership group.
Many Radio people have commented on the problems that face
News Talk and Classic Rock formats=Too many old listeners.
Will those formats survive without evolving?
Examples would be helpful.
I understand from friends at Wilks that KTHX in Reno consistently bills well. Not sure what meaningful ratings are for them, but 12+ is a 2.4. IMHO they skew a bit older - picking John Hiatt over Railroad Earth & Warren Haynes. But that may be an example of a reasonable commercial success.
Dave B.
How would you compare demographics between Reno & Sacramento? My sense is Reno has a lot of retired folks.
According to the 2010 Census, 11.65% of the overall population of Reno are over 65 compared to 10.59% for Sacramento.
However I didn't take into account the entire Sacramento DMA, just the city of Sacramento.
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