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Launch of "The Real 92.3"

C

CaliRadioFan

They pretty much "killed" the old school format right on the end (last song - most of "End of the Road") and the gloves were ripped off right from the start going after Power! Music so far is the hardcore Nicki Minaj and friends.
 
7/11 is #1 on Mediabase for the 2nd week. No surprise that it would get that fast a spin.
 
I guess I'm not used to the rapid turnover at CHR. I usually listen to my iPod (with 34,236 songs), but I tuned into the new station out of curiosity.
 
In the latter half of the 1960s, KHJ played each of the top three songs every 90 minutes, on the hour or on the half-hour. When John Sebastian, formerly with KHJ, became PD at country KZLA in 1996, he instituted the same rotation: Paul Brandt's I Do was number one then and it aired every 90 minutes for several weeks. I like this comment by San Francisco DJ Matt Haze. It's obviously in reference to Real 92.3:

"How should we launch a new radio station? I KNOW! 10,000 SONGS IN A ROW!
No one has EVER done THAT!" - every single radio consultant ever

https://twitter.com/matthaze

Does anyone have an idea as to how many different songs will be among those 10,000 in a row? I'm guessing that the playlist will be very small and will be almost identical to that of KPWR. Same music, no DJs, no personality. So tell me, iHeart Media, what is the point of the format change?
 
Ratings-wise, KIIS has continued to do quite well since the debut of KAMP so I imagine Power 106 will continue to do quite well after the debut of Real 92.3. BigA, since the audience size for CHR and hip-hop seems to be increasing, where are those new listeners coming from? Are they abandoning talk formats? AC? Country? Alternative?
 
LARadioRewind said:
BigA, since the audience size for CHR and hip-hop seems to be increasing, where are those new listeners coming from? Are they abandoning talk formats? AC? Country? Alternative?
Click to expand...

No, they're not coming from any of those formats, because they appeal to older people. I suspect they hope to steal from Power. That's what this is all about.
 
Perhaps the audience size for CHR is not increasing. In the most recent Nielsen Audio ratings, KIIS had a 4.6 share and KAMP had a 4.0 share. From 2009 through 2014, there were many months when KIIS was number one, with a share as high as 5.9, and KAMP was almost always among the top five stations. In 1984-85, KIIS was often number one---just ahead of KABC---and the share was usually between 8.8 and 9.8. And that was when KIIS had competition: KKHR, KIQQ and, to a lesser extent, KHTZ, KMGG and KHJ. Combined, those six stations had close to 20% of the audience. Thirty years later, the CHR audience is less than half of that.

And the hip-hop audience is probably less than half of that.
 
No, you cannot use holiday numbers to make your case, kiis will be back to a 5 share, and no KOST wont be getting 11 shares through the year lol.

1984 1985? There were no real spanish listening options so many of those people who today listen to those stations would be listening to chr if they didn't have the option. Besides the Demographic changes in the market as well. If you look at the top performers 18-49 and 25-54 today, chr is just as if not more healthy today than it was back then.

Today your 40 year olds are not stuck reliving their high school years, they want to live today not in a perpetual coma state of nostalgia, so they listen to todays music, there is not much interest in hearing the music they grew up with. Now, with so many stations playing new music, sure a few oldies based station will thrive as they have no direct competition. It remains to be seen, but some of the throwback hip hop stations may have carved out a nice little niche, but it is also likely that the oh wow factor will burn fast and those adults will start spending less and less time with the new different throwback station.
 
I had heard research that stated dont know how much truth there is to it but it states people stop listening and searching out new music at 26. They just listen to what they like. What was popular in highschool. Now i havent been 26 for a minute but i can tell you i always like hearin new music in my chr n alt n aaa stationsšŸ˜
 
hotpatrick2004 said:
I had heard research that stated dont know how much truth there is to it but it states people stop listening and searching out new music at 26. They just listen to what they like.
Click to expand...

I think that's old research. That number is now closer to 36. And there's a percentage of people who continue to seek out new stuff after that, but not CHR. For example, they seek out new stuff in country, which is why country has such a high percentage of currents, and it's median age is 37.
 
DOB said:
1984 1985? There were no real spanish listening options so many of those people who today listen to those stations would be listening to chr if they didn't have the option.
Click to expand...

In 1985, LA had KWKW, KALI, XEPRS, XEGM, KTNQ, KLVE and KSKQ all in Spanish serving LA in Spanish. Not the 20 signals of today, but definitely a lot.

The 12+ Hispanic population of the LA MSA was less than 30% of the market then, vs. 42% now. Arbitron did not have the procedures in place then to insure ethnic proportionality that they do now... which is why stations like The Beat and KLAX were successful in the early 90's when Arbitron started measuring ethnic segments of the market better.
 
LARadioRewind said:
Perhaps the audience size for CHR is not increasing. In the most recent Nielsen Audio ratings, KIIS had a 4.6 share and KAMP had a 4.0 share. From 2009 through 2014, there were many months when KIIS was number one, with a share as high as 5.9, and KAMP was almost always among the top five stations. In 1984-85, KIIS was often number one---just ahead of KABC---and the share was usually between 8.8 and 9.8. And that was when KIIS had competition: KKHR, KIQQ and, to a lesser extent, KHTZ, KMGG and KHJ. Combined, those six stations had close to 20% of the audience. Thirty years later, the CHR audience is less than half of that.

And the hip-hop audience is probably less than half of that.
Click to expand...

A different way of looking at this is that the CHR format had not yet split into rhythmic CHR and mainstream CHR. So today's true CHR shares are made up of KIIS, KAMP and KPWR. And since there was no Spanish CHR or Spanish CHUrban then, we should add in KXOL and KSSE today. With all of those, the shares are quite comparable with the mid-80's levels.
 
Regarding that "split":

On the KFWB Fabulous Forty, February 7, 1965: Sam Cooke, Petula Clark, Roger Miller, Joe Tex, Del Shannon, Vic Dana, Bert Kaempfert, Jewel Akens, Bobbi Martin, Dean Martin, Sue Thompson, Temptations, Beatles, Rolling Stones.

Played on KPWR, February 7, 2015: Diddy, J. Cole, Big Sean, Kid Ink, Lil Jon, Kanye West, Chris Brown, Tygo, Ne-Yo, Pitbull, Dr. Dre, Jay-Z, Mark Ronson, Kalin & Myles, Rae Sremmurd [clever name!], Nicki Minaj, Ariana Grande, Schoolboy Q.

What a difference the past 50 years have made when it comes to variety on a radio station!
 
LARadioRewind said:
Regarding that "split":

On the KFWB Fabulous Forty, February 7, 1965: Sam Cooke, Petula Clark, Roger Miller, Joe Tex, Del Shannon, Vic Dana, Bert Kaempfert, Jewel Akens, Bobbi Martin, Dean Martin, Sue Thompson, Temptations, Beatles, Rolling Stones.

Played on KPWR, February 7, 2015: Diddy, J. Cole, Big Sean, Kid Ink, Lil Jon, Kanye West, Chris Brown, Tygo, Ne-Yo, Pitbull, Dr. Dre, Jay-Z, Mark Ronson, Kalin & Myles, Rae Sremmurd [clever name!], Nicki Minaj, Ariana Grande, Schoolboy Q.

What a difference the past 50 years have made when it comes to variety on a radio station!
Click to expand...

The difference is that when I "discovered" Top 40 as a pre-adolescent, there were 3 Top 40 stations in town. I would switch between them each time Bert Kaempfert, Dean Martin or something similar played. Today, I can listen to KIIS or KPWR and not have to change station as long as I am in the mood for Katy Perry or Pitbull.
 
LARadioRewind said:
Played on KPWR, February 7, 2015: Diddy, J. Cole, Big Sean, Kid Ink, Lil Jon, Kanye West, Chris Brown, Tygo, Ne-Yo, Pitbull, Dr. Dre, Jay-Z, Mark Ronson, Kalin & Myles, Rae Sremmurd [clever name!], Nicki Minaj, Ariana Grande, Schoolboy Q.
Click to expand...

Meanwhile, here was KHHT's sampled set on February 7, 2015: French Montana, Chris Brown, Kayne West, Beyonce, Disclosure, Drake, Jay-Z, Usher, OG Malco, DJ Khaled, Rae Sremmurd, B.o.B., T.I., Jamie Foxx, ILoveMakonnen, Tyga, Iggy Azalea, Nicki Minaj, OT Genesis, Tamar Braxton, SchoolBoy Q, Rich Homie Quan.

Speaking of Top 40, here's KIIS' sampled playlist on February 7, 2015: Mark Ronson, LillyWood/Robin Schulz, Taylor Swift, Hozier, Beyonce, Tiesto, David Guetta, Calvin Harris, Meghan Trainor, Selena Gomez, Rihanna, Natalie De La Rose, Pitbull, Ne-Yo, Nick Jonas, Fall Out Boy, Vance Joy, Ellie Goulding, Maroon 5, Mr. Probz.

Then there's KAMP's sample, also on February 7, 2015: Taylor Swift, Nick Jonas, Ed Sheeran, Pitbull, Disclosure, LillyWood/Robin Schulz, Hozier, Tove Lo, Aronchupa, Sam Smith, Usher, Alesso, Mark Ronson, Prince Royce, Rihanna, Ellie Goulding, Ariana Grande.

Yes, the past 50 years do make a difference.
 
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