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101.7 Upgrade

J

JustinT

Sounds like the 101.5/101.7/101.9 tweaks are complete. Curious... is anyone South Shore/MetroWest hearing a noticeably better Bull signal?
 
nowradioguy said:
Thanks for nothing, iHateCC!
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It sucks to have fewer radio choices... but when I was in MetroWest in January, 101.7 was completely unlistenable on my car radio. Framingham/Natick aren't far flung suburbs. If 101.7 is to have a wide-reaching format like country, they had to do something about that signal. Really want to know if it was an improvement!
 
maybe its my car but in the franklin wrentham area i can get the bull as of yesterday presumably before the changes were made. About the time id hit north attlebough b101 would boom in,Im going to check later but it seemed a bit more staticy at this time.
 
Lose/lose

One can only hope that as a result of the downgrades, that CC will lose shares on all three stations. B 101 will not even cover all of the southcoast. They will have destroyed the strong signal the Cape, and hopefully Greater Media's 102.5 will castrate the bull. It could not happen to a better company.
 
From Tom Taylor: "But how much will it matter? Greater Media’s WKLB moved in the range between a 6.4 and a 5.2 age 6+ AQH share in the last six Nielsen books. While the Bull seems a bit weary following a mid-June launch – 2.6-2.4-1.8-1.4-1.6-1.1."
 
Tom Taylor is thinking the wrong way. iHeart is not going to put up with a 1.1 share on a signal that now covers the whole market (well, most of it). Now 101.7 will have the signal to make AC or plenty of other formats work.
 
Unregistered said:
One can only hope that as a result of the downgrades, that CC will lose shares on all three stations. B 101 will not even cover all of the southcoast. They will have destroyed the strong signal the Cape, and hopefully Greater Media's 102.5 will castrate the bull. It could not happen to a better company.
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AMEN and AMEN!!!

To make something out of a nothing signal, iHateCC destroyed two legacy operations, of its own, no less, who likely were making a decent contribution to the CC bottom line. Well, KISS that good-bye!

Another poster thinks iHateCC wants to make 101.7 AC. Yep, those are sure in short supply in this lost-its-way market.
 
Wimmmex said:
OK...I'll take the bait...how many AC's are there in Boston?
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Oh, I don't know; let's see: WMJX, WBMX. So whyTF do we need any more? Heck, we don't really have an oldies station anymore, do we? WBOQ's signal does not cover the Boston market. And, no, "classic hits" (WROR) is NOT oldies, as WODS once was. Now why doesn't iHateCC make its precious and oh-so-protected 101.7 an oldies station?

I'm going to stop now and wait for you to enlighten me on this, because I'm sure I've got it all wrong.
 
Well, since 96.9 dumped theirs, thereʼs no (commercial) FM news/talk...yeah, the FM n/t's have lost ground in a lot of markets, but with 6-80 sinking and 15-10 a joke, there is certainly room and justification for an FM-er (and iHR certainly has the programming—albeit birdfeed—in its stable).
I can certainly think of one gasbag on AM who would like to be on FM! :rolleyes: :cool:
 
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He is on FM,just not in Boston.Cape,NH,ME. OK so iHM rips Rush and C2C from RKO,Beck and Hannity from 1510 and HC winds up on a talk101.7 with improved signal.Would they bother to dump the country..yep ratings going down but do they want older demos? And AMD...? got it.."Bobby Bones mornings..great talk all day :) (as in 99 when 96.9 was briefly "Imus in the Morning,Smooth Jazz All Day")

Can't rule it out, never say never but the way talk is going..,then again..,Howie...for one last hurrah
 
nowradioguy said:
WBOQ's signal does not cover the Boston market.
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Speaking of WBOQ... wasn't there's some talk a year or so ago that 104.9 was going to attempt another signal upgrade?

iHeart seems to be successfully proving that you can downgrade an adjacent Providence B to get a decent Boston B1 stick. Is 105.1 the next frequency to disappear from Boston radio dials?
 
I love the instant proclamation that WWBB will make less revenue. Sure, it may be true, but can you tell me how? Will the ratings drop? Agencies buy on things like format, demos, and ratings breakouts. In order for the signal downgrade to be responsible for a downtick in share, the signal would have to be unlistenable within the market TSA. Can you tell me what town within the Providence-Warwick-Pawtucket TSA can no longer hear WWBB?

Agencies aren't dropping buys because you can't hear WWBB nearly into Boston. They don't care. Neither do local advertisers. Let's say I own a bakery in Cranston... do I care how well WWBB comes into Connecticut? No.
 
reelyreal said:
I love the instant proclamation that WWBB will make less revenue. Sure, it may be true, but can you tell me how? Will the ratings drop? Agencies buy on things like format, demos, and ratings breakouts.
Click to expand...

Amusing, isn't it? The part of the signal that WWBB will see deteriorate is not even in the Providence Metro.
 
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