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Sacramento Radio Ratings: January 2015

P

pjc1961

The January 2015 survey period covers Thu. 1/1/15 - Wed. 1/28/15.
The publicly released data for subscribing stations age 6+ overall at the link below:

Sacramento, CA: http://ratings.****************/cgi-bin/rol.exe/arb065

Next report will be for the February 2015 survey period covering Thu. 1/29/15 - Wed. 2/25/15.
The data release date will be Wed. 3/18/2015.
 
pjc1961 said:
The January 2015 survey period covers Thu. 1/1/15 - Wed. 1/28/15.
The publicly released data for subscribing stations age 6+ overall at the link below:

Sacramento, CA: http://ratings.****************/cgi-bin/rol.exe/arb065

Next report will be for the February 2015 survey period covering Thu. 1/29/15 - Wed. 2/25/15.
The data release date will be Wed. 3/18/2015.
Click to expand...

Holy cow, this is some good news for B92.5. They're on the rise (albeit only one book) and actually competing with KNTY 101.9.
 
KHYL saw a nice bump with their new "throwback R&B and Hip Hop" format.

It will be interesting to watch and see if people get tired of the new format or whether it grows more.
 
What's interesting to me is the popularity of genres. In Sacramento, about 9% listen to country (between 3 stations) while about twice that listen to rock (active, classic, or alternative). A whopping 31% listen to some kind of "hit radio" with about 10% of that listening to rhythmic-based music, and about 13% for news/talk. Just down the road, in market #5, country music garners a 0.8 share (although, to be fair, KRTY probably doesn't buy Nielsen and therefore aren't listed). Quite a difference.

Dave B.
 
DaveBayArea said:
...although, to be fair, KRTY probably doesn't buy Nielsen and therefore aren't listed Quite a difference.
Click to expand...

KRTY averages around a 1.2 in the San Francisco book.
 
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