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KLAC rebrands as "AM 570 LA Sports"

T

Thomps2525

Guest
KLAC has rebranded as "AM 570 LA Sports" and the "LA" in the station's new logo duplicates the "LA" that appears on the caps worn by the Los Angeles Dodgers. KLAC has added a live local 9-to-noon program, "LA Today," hosted by Fox Sports columnist Bill Reiter and former model and Fox Sports West reporter Leeann Tweeden. KLAC also airs "Dodger Talk" with Kevin Kennedy and David Vassegh following Dodgers games and at 7 pm on days when the Dodgers are idle. Those of us who are not Time Warner subscribers still can not watch the Dodgers on television but at least we can hear them on the radio.

http://www.am570lasports.com/main.html
 
Watch. Time Warner will try to find a way to make AM 570 receivable only by subscription. :rolleyes:
 
It is really hard to take this station seriously when you go to their (relaunched for the nth time) website and Vic the Brick is splashed all over your computer screen as a bad moving banner ad. Outside of Petros and Money, I am not even sure who is on the station any more.

The stark difference between the professional's professional of Vin Scully calling Dodger games and the clown prince of clowns Vic the Brick doing sports updates has got to be jarring to even the station's most ardent listeners.
 
Would you believe...KLAC? At least for part of the day. KLAC carries the early morning FOX Sports Daybreak program, Dan Patrick's syndicated morning show from 6 to 9, and the late-night programs of Ben Maller and Jason Smith. Except for a few hours of mid-morning infomercials, KLAC also carries FOX Sports programming for most of Saturday and Sunday, except for a few hours of infomercials in mid-morning. Yeah, because weekend infomercials have always attracted such a huge audience for KABC and KFWB. Uh-huh.

Speaking of KFWB, does anyone besides me think it was odd for KLAC to become "AM 570 LA Sports" when KFWB's slogan is "We feed on LA Sports"?
 
LARadioRewind said:
Would you believe...KLAC? At least for part of the day. KLAC carries the early morning FOX Sports Daybreak program, Dan Patrick's syndicated morning show from 6 to 9, and the late-night programs of Ben Maller and Jason Smith. Except for a few hours of mid-morning infomercials, KLAC also carries FOX Sports programming for most of Saturday and Sunday, except for a few hours of infomercials in mid-morning. Yeah, because weekend infomercials have always attracted such a huge audience for KABC and KFWB. Uh-huh.

Speaking of KFWB, does anyone besides me think it was odd for KLAC to become "AM 570 LA Sports" when KFWB's slogan is "We feed on LA Sports"?
Click to expand...

I don't understand why they would go from a name brand of KLAC to the way more generic "AM 570 LA Sports". With three competing sports stations, why give up the one thing listeners have been programmed to identify you by for years? Especially when they could have come up with a logo to put the Dodger LA logo right in the middle of the calls and drive home the point that KLAC = LA Dodgers.

David often talks about call letters being useless anachronisms, but the exception to that is when they still have recognizable name value, which I believe is the case here. I suppose their thinking is that PPM devices just pick up signals regardless of the station name, and people are more likely to remember and tune to "570" than "KLAC". I think that is very narrow, shortsided thinking.
 
In his syndicated radio column today, Richard Wagoner did some arithmetic. He added up the audience shares of the four sports stations---KLAA, KLAC, KFWB, KSPN---and got a combined share of 1.8. A single station with that share would be in 24th place. Wagoner sarcastically suggested that the numbers might rise as a result of KLAC's rebranding: "What's new? Get this---a brand-new logo! A couple of new shows, too. Oh, and did I mention the brand-new logo? It's a really nice logo." I take it he's not impressed. :)
 
Call letters in the 21st Century may be anarchronisms tio some but KLAC at least has a meaning - LAC = Los Angeles California. There was once also a KLAC-TV, which notes Wikipedia had as one of it's "earlier stars was veteran actress Betty White, who starred in Al Jarvis's Make-Believe Ballroom (later Hollywood on Television) from 1949 to 1952, and then her own sitcom, Life with Elizabeth from 1952 to 1956."

KLAC despite low ratings as a sports station will likely retain the format since the Dodgers own part of it as the Angels do KLAA. KSPN (the former KMPC) has a similar commitment issue - its owned by Disney which also owns ABC and ESPN. HowKFWB is getting away with running the CBS sports network feed despite the CC's trust mandate is puzzling, but its not likely to change unless the station is sold (which appears unlikely).
 
LARadioRewind said:
In his syndicated radio column today, Richard Wagoner did some arithmetic. He added up the audience shares of the four sports stations---KLAA, KLAC, KFWB, KSPN---and got a combined share of 1.8. A single station with that share would be in 24th place. Wagoner sarcastically suggested that the numbers might rise as a result of KLAC's rebranding: "What's new? Get this---a brand-new logo! A couple of new shows, too. Oh, and did I mention the brand-new logo? It's a really nice logo." I take it he's not impressed. :)
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Go read my reply to your similar post in the thread on the ratings. Unlike you, I don't intend on posting the exact same thing in two different places.
 
Art Landing said:
HowKFWB is getting away with running the CBS sports network feed despite the CC's trust mandate is puzzling, but its not likely to change unless the station is sold (which appears unlikely).
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Simple. The trustee can make any programming changes deemed appropriate to maintain the station's viability until (and if) someone comes along willing to pay the asking price. Being in a trust does not freeze a station's format.
 
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