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Nash 947
- Thread starter njtom
- Start date
I'll tell you and I have never been a PD. It's about compensation....how much the PD is getting paid to play. In the form of concerts, product ..etc. Back in the 80's I ran into rumors of payola going on at my station. That's when I found out through a friend, payola comes in the form of "drugs..promotional materials..concert tickets..albums..and women..(escorts).."
Do I know what I'm talking about TheBig A.
No. Corporate ownership has ended payola. If corporate finds out, you're gone.
The fact is that Colt Ford has tons of money. He owns his own record label. But even with all his money, he can't get airplay. Why? Because his music sucks.
Why not just put on the best country station that you can and play other stuff that fits?
Style for Taylor is ok, as is her older country songs, but shake and space don't fit.
Follow me from Unckle Cracker fits, as does alot of southern rock that could be spiked to up that cume and make some new country converts.
There is a buzz on that one song about a girl hooking up with a girl, I wouldn't play it in a Conservative market but it would be my #1 song for Nash NYC.
Kill the listener testimonials, with the thick accent, i.e "ay yo dis Tony from flatbush and I just luff Nash fm".
You can stay consistent in the 2.5-3.0 overall range, with a #10 or so ranking 18-34 and 25-54, if that is not good enough then switch the format.
Style for Taylor is ok, as is her older country songs, but shake and space don't fit.
Follow me from Unckle Cracker fits, as does alot of southern rock that could be spiked to up that cume and make some new country converts.
There is a buzz on that one song about a girl hooking up with a girl, I wouldn't play it in a Conservative market but it would be my #1 song for Nash NYC.
Kill the listener testimonials, with the thick accent, i.e "ay yo dis Tony from flatbush and I just luff Nash fm".
You can stay consistent in the 2.5-3.0 overall range, with a #10 or so ranking 18-34 and 25-54, if that is not good enough then switch the format.
maybe to you but i love any kind of kick ass music and its sorely lacking today on the radio......i just figured there might be a few pd's with guts left in america..but i could be wrong
Just because you like it doesn't mean anyone else does.
Q104.3 does well playing old classic rock without a problem. I think NASH would sound better if they added classic country hits from the same classic rock time period that Q104.3 covers.
I have theory why they won't and which is why NASH sucks (besides the excessively loud poor audio, poor signal and getting stomped on by adjacent channel low powered pirates). Maybe they are afraid of having an actual country format particularly in NY that appeals to or might be interpreted as appealing to white males or worse (in their view) older white males. Reverse discrimination. So they keep it sounding like it is targeted to females and teenyboppers to avoid the risk of offending anyone - advertisers.
As far as music is concerned NY radio is specifically targeted to females, minorities (actually majorities in some areas), or the 50+ crowd because it is safe.
I have theory why they won't and which is why NASH sucks (besides the excessively loud poor audio, poor signal and getting stomped on by adjacent channel low powered pirates). Maybe they are afraid of having an actual country format particularly in NY that appeals to or might be interpreted as appealing to white males or worse (in their view) older white males. Reverse discrimination. So they keep it sounding like it is targeted to females and teenyboppers to avoid the risk of offending anyone - advertisers.
As far as music is concerned NY radio is specifically targeted to females, minorities (actually majorities in some areas), or the 50+ crowd because it is safe.
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Haven't heard the song but not really into country anyway.. I believe corporate brass is taking the payola in the form of concerts..jingle ball etc.. not the PD's really. Back around early 2001, I was using a guys recording studio in NJ and he wanted to promote a female 18 yr old rapper hip hop artist.. She wasn't getting airplay.. I told him try Sirius which wasn't even on yet but I heard they were open to new artists.. He also said some country record rep who was promoting a famous male country artist, came by and mentioned he had to pay $$$ some thing in 6 figures I think..(can't remember) to get airplay for said country artist. I was shocked. I had heard of the country artist.
I ALWAYS HATED JOHN ANDERSON'S JUST A SWINGIN' WHY WAS IT ON CHR BACK IN THE 80's?
NY music radio is definitely not intentionally targeted at 50+ because there is essentially no advertising money for stations appealing to over 50 or over 55 demographics.
Music radio is definitely not overly targeted at females, as in the PPM system we see that women listen to the radio about 15% or so less than men in the key 18-54 demographics so there is simply more male listening available. As to minorities, you'll find in any market that there tend to be fewer prime signals targeting African Americans and Hispanics than the percentage of those groups in the population.
Then by definition it's not payola.
In that case, it is not payola. Payola only exists when a station employee takes money or gifts for personal use without the knowledge or consent of management for playing a record.
There are thousands and thousands of artists that are not getting airplay. It's not all about payola. It's abut whether thier songs are as good as or better than other releases at the same point in time.
Do you know for a fact that this money was for bribes or whether that was simply the cost of hiring a promotion company or person to push the song to radio?
That's a different format.
The ratings demographics have nothing to do with the music we hear. You can target all you like and you don't get what you want as far as ratings. So they go over the top appealing to females or minority groups. Notice I particularly called out music and not talk or sports radio. I also doubt a station like WPLJ, WWFS or WNSH has only 15% female audience.
If corporations wanted to push Chinese music, they would promote it as being popular, put it on the airwaves and then receive the same ratings since that is all that is available for people to hear. They will ram it down peoples throats even if there are no ratings until it becomes mainstream.
You want to talk about 50 or over 55, well look at the CBS-FM's old man imaging. What generation do you think they are trying to appeal to with those DJ's and imaging. I like the 80s music and I am old guy but even I get turned off when I hear the old man imaging. That is for the 55-60+ year olds that remember and relate to that kind of sound. (I would however give Scott Shannon somewhat of pass since many may remember him from Z100 in the 80s and PLJ there after.).
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and???
Your post said they should "add classic country hits." My point is that adding songs from that period would simply alienate those who want to hear the current music, and those who want that classics wouldn't be willing to sit through currents to get them. Two different formats for different audiences. The choice they've made is to appeal to listeners who want current hits.
That's impractical in today's media environment. No radio station can "ram" unpopular music down people's throats. People can simply tune into something else to get what they want.
And radio stations don't administer the ratings services. Those are done by an independent company, and their methods are certified by outside sources. The ratings aren't done for the benefit of the radio stations, but the advertisers.
They chose the artists and place their songs it in heavy rotation, claim it is popular and then it becomes reality. If they are all doing it with the same set artists there is no where else to go on the dial.
Correct and I was scratching my head wondering why you posted that then I see I wrote "claim". I meant that as they would "receive" the same ratings.
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But that is not how it works. In the major markets, stations add songs for whatever reason (significant action in other markets, downloads, sales, trade charts, well performing artists, trending artists, good fit in the station playlist, PD's "good" judgement) and then they do callout, look at MScores and such and if the song is not growing in positive appeal, they yank the tune from rotation.
When you have metrics like callout and meter performance, you realize that you can not make a hit out of a stiff by playing it a lot; what does happen is that you drive listeners away... which is why stiffs get yanked pretty quickly once there is evidence that they are not performing.
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So then go off the dial. Very easy.
The truth is most of the hits happen organically, through word of mouth. Most smart PDs watch what's happening on various sales and social media sites. Their job is to spot the trends and play them as the fan base is discovering them.
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