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Erin C
Guest
The corporate apologists might as well give it up. We're not buying their spin!
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Does anyone besides me think AC today is a joke?
- Thread starter Jasonthegreat
- Start date
Really? That's not what Jay said. And he hasn't retired. He just moved from network to cable. And as I said, cable is more subscription based than advertiser based.
You just changed subjects. We were talking about TV. Now you're talking about concerts. Two different things. Primarily, concerts aren't advertiser supported. Once again, if boomers would be willing to pay a monthly subscription for broadcast radio, they'd get what they want.
No one is forcing you to listen.
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He retired man, in 2014. Jimmy Fallon took over after.
This morning, checking out the Price is Right, all you hear is Reverse Mortgages, AARP and Life Insurance ads, all aimed at 55+
The Price is Right is aimed at the older crowd. Bob Barker would still be there, if he really wanted to. He simply retired in '07, due to age.
H
Han Solo
Guest
Exactly! It's a lost cause for them!
You're believing the press release. His contract wasn't renewed. Letterman is retiring. But Leno hasn't retired, and if you listen to him, he wasn't happy about being replaced when he was #1 in late night.
Tell me about prime time TV. How many ads about reverse mortgages do you see in prime time?
Well, none.
Mid morning TV is aimed at the older demos. But awhile ago, you said it was just news shows that attract 55+.
Back to the topic at hand (Adult Contemporary).
Another good radio station (small market of course) playing all NUMBER ONE SONGS today, and every Thursday, many of those forgotten AC hits from the late 60's, 70's and 80's.
Enjoy! A fabulous station!!
http://superhits106.com/
Another good radio station (small market of course) playing all NUMBER ONE SONGS today, and every Thursday, many of those forgotten AC hits from the late 60's, 70's and 80's.
Enjoy! A fabulous station!!
http://superhits106.com/
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L
Leia Durane
Guest
Like Han Solo and I pointed out, it depends on the show and channel in question. If you watch classic re-runs on Me-TV you're more likely to encounter reverse mortgages than you would if you watched Agents of Shield.
Mid morning TV isn't actually aimed at older demos, but a broad range of women. That's why you see so many female-oriented talk shows like The View and The Chew. Those shows not aimed at older demos.
U
Unregistered
Guest
You had said that entertainment is for young folks. I simply pointed out that entertainment is not exclusively for certain ages.
Also, curious how much your subscription price would be? Would it be reasonable or would you charge them an arm and a leg?
As I said, you pay for cable TV. Advertisers pay for broadcast TV and radio. Two different things. If you paid for broadcast radio, you'd get what you want.
The FCC doesn't allow broadcast radio to charge a subscription fee.
But what we see is that boomers complain about $15 a month for Sirius, and don't want to spend $10 a month for Pandora. So what do YOU think is reasonable? It would cost a lot to replace advertising. When I worked in public radio, less than 10% of the listeners were paying members.
U
Unregistered
Guest
$10-15 a month gets costly when someone is living on a fixed income. Reasonable for many people is $5 a month.
Then why do you keep suggesting for those who complain about music, to pay?
Boomers should be getting their music for free over-the-air, just like the rest of us, but AT THE SAME TIME, radio must find a way to make them happy as well and not leave them out. Bring in some of those reverse mortgage / life insurance ads, put them on the air and bring back the 50's and 60's music. Really, they should not have to fork out 15 bucks a month. Their incomes are usually fixed They feel left out, because radio eliminated their music, their favorites.
Are you listening to those left out AC songs on 106? Real Radio for Real Listeners.
P
Peter Pan
Guest
Exactly!
Because you want personalized service. Personalized service costs money.
Great. Tell me how to do it. The people who pay for the music programming want younger audiences. I have to listen to the people who pay.
As I said, even those reverse mortgage spots aren't actual paid ads. The money has to come from somewhere.
But the FCC will not allow that. You said that above. I'm not talking about myself (I'm still in the demo), I'm referring to 55+ boomers, that are left out.
Complain to the FCC. Try to get them to change their rules. Complain to the advertisers. But we're just doing our jobs.
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Leia Durane
Guest
I had to wind up going down a tier to save money.
K
K.M. Richards
Guest
Anyone who doesn't understand that by now is either blind or a moron, given the number of times you've expressed same.
May I ask you an honest question? (No, that wasn't it.) We all know what your unshakeable beliefs are about programming old songs. You acknowledge that you know where the industry is, and even have confirmed above that you know what works in one market won't in others. And we can all agree that normal industry practices aren't how you would personally program a station.
So why do you keep repeating yourself? Do you have some unlikely dream that if you keep hammering away here the industry will suddenly see things your way and drop methodologies that are proven to increase ratings for your unproven (actually, proven wrong by many examples given in replies to you) way of programming? (Okay, so it was two questions. Think of it as one question with two parts.)
I would think that any intelligent human being -- and I do think of you as intelligent, sir -- would have given up by now and left for a forum where his point of view was better accepted. Why you have not done so is completely beyond my understanding.
And before you counter with a statement that we pros also repeat ourselves, I must point out that our repetition is only in response to your repetition. We don't start these arguments ... you do.
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