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"Click 98-9: Modern Music" - and - Golden Oldies!

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Click's revised the playlist a bit - STP, Cranberries, Radiohead, and No Doubt are in regular rotation along with your other favorites from the early '90s. They've also sprinkled in some early 2000s cuts like Jack Johnson and Modest Mouse.

This and the recent ousting of the morning show sure smells like the work of a consultant who's trying to justify his keep by finding something, ANYTHING to boost the ratings.
 
Well, anything they can do to boost the ratings is great news now. Had they not hired said consultant in the first place however, then I'm not sure what the response should be.
 
Interesting mix they have going on over there. Not quite alternative, not quite CHR, not quite AC, not quite AAA... this could take a while...
 
Ironic that some of those "golden oldies" are just a few years younger than songs KMCQ airs. Would there be any interest in a 90s retro format?
 
^ Probably not. The Gen X fad that started about five years ago has been eliminated everywhere it was tried, including Seattle.
 
So much for "Modern Music".
 
Click has gone Cluck...I think the chicken is burning and will have to be thrown away. Time to start over...but with what?

Looking back, it seems Sandusky just wanted to be rid of smooth jazz ASAP and didn't give a whole lot of thought as to what to replace it with. Surely there was better options than this.
 
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Lightingnut said:
Looking back, it seems Sandusky just wanted to be rid of smooth jazz ASAP and didn't give a whole lot of thought as to what to replace it with. Surely there was better options than this.
Click to expand...

I guess ya can't blame them for that. One would think that there would be SOMETHING better than smooth jazz on a full market signal.
 
Lightingnut said:
Click has gone Cluck...I think the chicken is burning and will have to be thrown away. Time to start over...but with what?

Looking back, it seems Sandusky just wanted to be rid of smooth jazz ASAP and didn't give a whole lot of thought as to what to replace it with. Surely there was better options than this.
Click to expand...

Way off base. KWJZ was a money maker for Sandusky for years, even the #1 biller in that building as recent as 2004. If anything they held onto the Smooth Jazz signal too long. PPM ratings debuted in Seattle as of the April 2009 monthly, and the station didn't flip until the last days of 2010. That's 22 monthlies that they had to look at to make a decision. Plus the history of Smooth Jazz stations in other markets who launched with PPM earlier. So your comment Lightingnut shows you know absolutely nothing.

What other options were there for Sandusky that would have worked better? Instead of throwing out meaningless negative comments, how about you add to the conversation by suggesting what they could have done. Here I'll help you out...why didn't KLCK go mainstream rock in 2011 to take down the #1 ranked station KISW? discuss.
 
Unregistered said:
Way off base. KWJZ was a money maker for Sandusky for years, even the #1 biller in that building as recent as 2004. If anything they held onto the Smooth Jazz signal too long. PPM ratings debuted in Seattle as of the April 2009 monthly, and the station didn't flip until the last days of 2010. That's 22 monthlies that they had to look at to make a decision. Plus the history of Smooth Jazz stations in other markets who launched with PPM earlier. So your comment Lightingnut shows you know absolutely nothing.

What other options were there for Sandusky that would have worked better? Instead of throwing out meaningless negative comments, how about you add to the conversation by suggesting what they could have done. Here I'll help you out...why didn't KLCK go mainstream rock in 2011 to take down the #1 ranked station KISW? discuss.
Click to expand...

Because that would have taken money - which they don't have or have committed to Movin. They don't / didn't have a good plan in place and they didn't do their homework. It all starts at the top. Bad choices To take down KISW would require more firepower than what could and brought to the table. That cluster needs a rock leaning format to balance it out. They have the CHR / Pop / AC covered. A more music rock based format would serve well. Low overhead and cost. While KISW talks someone should rock and pick up a share or two.
 
KWJZ failed because they added bunches of chill music and music that didn't fit smooth jazz. 98.9 was playing Jeff Beck's "Never Alone" months before the Click flip...that is instrumental rock, NOT Smooth Jazz. They should have stuck to the basics - Richard Elliot, Dave Koz, Peter White, David Sanborn, Mindi Abair, Al Jarreau, Sade, Anita Baker, some Kenny G, Rick Braun, Chris Botti, Eric Marienthal, Fourplay etc. But they started to play some weird stuff in the last year or so of the format...many songs that did not fit smooth jazz, like the Jeff Beck, and Al Green stuff.
Like the other guy said, KWJZ AS Smooth Jazz was the #1 biller in Seattle in 2004. They were playing smooth jazz and vocals from Sade, Anita Baker, some Phil Collins, some Mariah Carey (I recall "Can't Let Go" was one), Al Jarreau, James Ingram. A basic major-market SJ station.
 
I agree there needs to be another rock station in the market. KISW is always top 5 6+ and #1 in men 18-34, and it's had essentially no competition for 20 years no KKBW doesn't count. I've seen many flips to CHR and Country in other markets where one company is trying to take down the market leader or something within the top 5, while the station that was flipped was struggling. Why shouldn't the same thing apply with rock in Seattle? To me it seems like a given that if there was only KKWF in the country format in Seattle, Hubbard would be flipping 98.9 to country tomorrow. Since KMPS is around and not doing well though, they probably don't see room for another country station, but if they weren't around at all (let's say 94.1 is a CHR) then it seems like there would be no question. Why shouldn't the same go for a rock station? No rock doesn't work everywhere, in Miami the only rock station is like 14th in the market, but that's not relevant at all to Seattle. Enough rambling for now.
 
crainbebo said:
KWJZ failed because they added bunches of chill music and music that didn't fit smooth jazz. 98.9 was playing Jeff Beck's "Never Alone" months before the Click flip...that is instrumental rock, NOT Smooth Jazz. They should have stuck to the basics - Richard Elliot, Dave Koz, Peter White, David Sanborn, Mindi Abair, Al Jarreau, Sade, Anita Baker, some Kenny G, Rick Braun, Chris Botti, Eric Marienthal, Fourplay etc. But they started to play some weird stuff in the last year or so of the format...many songs that did not fit smooth jazz, like the Jeff Beck, and Al Green stuff.
Like the other guy said, KWJZ AS Smooth Jazz was the #1 biller in Seattle in 2004. They were playing smooth jazz and vocals from Sade, Anita Baker, some Phil Collins, some Mariah Carey (I recall "Can't Let Go" was one), Al Jarreau, James Ingram. A basic major-market SJ station.
Click to expand...

KWJZ failed because the audience got too old and it wasn't PPM friendly. They were probably the #1 biller in 2004 because they were still strong 45-54 but those listeners are now over 55 and younger ones didn't grow into the format. Adding Chill music was just an unsuccessful attempt to bring in younger listeners without upsetting the apple cart.
 
98.9 might not be the ideal radio station at the moment, but we should reflect on what Hubbard media is doing correctly.

Warm 106.9 and Movin' are both brilliant. Both stations have excellent imaging. The music selection on warm is also fantastic, and for all the complaints about tight playlists around here I think warm should be hailed for their variety. Last but not least, hosts like Shellie Hart and AJ make the station fun to listen to.
 
Unregistered said:
Here I'll help you out...why didn't KLCK go mainstream rock in 2011 to take down the #1 ranked station KISW? discuss.
Click to expand...
I really like that idea. Sure, "The Men's Room" may be a popular program, but that doesn't mean that some KISW listeners would not be interested in hearing music during their afternoon commute. What about a station that leaned "mainstream rock" instead of active rock that could feature a mix of KZOK 70's and 80's classic rock and KISW 90's and modern rock?
 
fordranger797 said:
On the topic of KKBW, they've got a littie video up on their facebook page of what the studio looks like. I'm a little surprised they have a formal studio.
Click to expand...
That must be new, because when I was there in 2012 they didn't have a studio. That kind of surprises me too. Any idea where it is?
 
It's at the main cluster in Seattle, lower queen anne, after all KKBW is owned by you know who. I think it's the studio at the end of the row of studios with windows looking out over the Ice cream shop. You know KJR FM, KUBE, KJR am , I think it's the last studio you run into, I don't think it has a window view though.
 
xmrland - You're certainly right. No windows, just four beige walls and a desk.

Bob - You're probably right about that. It looked like the sign on the door was printed from an HP printer and taped to wall.

Well, at least they tried to stick a live morning host on KKBW to (ideally) improve matters.
 
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