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Philadelphia PPM Ratings: April 2015

J

Jul

Guest
The February 2015 survey period covers March 26 - April 22 2015
publicly released data for subscribing stations age 6+ overall:
http://ratings.****************/cgi-bin/rol.exe/arb007

http://www.allaccess.com/nielsen/q/market/89/philadelphia-pa(you must have an account to view this page)


Next report will be for the May 2015 survey period covering April 23 - May 20

The data release date will be Monday, 6/8/2015
 
965 starts its climb. RIP what had become the Vanilla Ice radio station. The Amp stations, while varying on Taylor and Ed, do all have a similar sound, going earlier on the right rhythmic songs(they wait 4 months to play the hits, rather than 5 or 6 like Iheart). I'd say the music is about 85% right, that's pretty good for American chrs who as we all know are programmed by fear.
 
Here's an interesting stat:
WPHT's cume last month was 283,200 or 6.3% of the market's 6+ population.
In other words, 93.7% of the population pays no attention to WPHT.
Here's another stat:
20 stations (at least) don't bother subscribing.
 
Oscar Madison said:
Here's an interesting stat:
WPHT's cume last month was 283,200 or 6.3% of the market's 6+ population.
In other words, 93.7% of the population pays no attention to WPHT.
Here's another stat:
20 stations (at least) don't bother subscribing.
Click to expand...

The cume is up, Mainly, I think because of the Phillies. I doubt the ratings went up for its talk shows. WPHT is last among the Philadelphia licensed radio stations with a 1.7. IMO, not a good sign.
 
DOB said:
965 starts its climb. RIP what had become the Vanilla Ice radio station. The Amp stations, while varying on Taylor and Ed, do all have a similar sound, going earlier on the right rhythmic songs(they wait 4 months to play the hits, rather than 5 or 6 like Iheart). I'd say the music is about 85% right, that's pretty good for American chrs who as we all know are programmed by fear.
Click to expand...

I hope 96.5 will beat Q-102 in the ratings, someday. But its going to take a lot of effort by everyone that runs the station for 96.5, to be number 1 for top-40 in this market.
 
A number of observations:

1) Increasingly, it seems that most of the most popular stations program to an older audience: WMGK, WDAS, WOGL, KYW, and to a fair extent WMMR. Gotta be a Philly thing.
2) With only one class B, and two class As, Radio One still owns about 8% of the market.
3) Mix 106 is the Ben of Hot AC: that apparently popular station that it seems people won't talk about.
4) Is there a pattern with KYW?
 
Still, Jul, you should be glad that the Philly station with the best skywave can still send syndicated talk to 38 states.
 
I wonder if WMGKs upclimb the last two years could be due to their popular HD-2 Oldies channel. Listeners may put down WMGK even though they have the HD-2 on their radios. Many people I talk to listen to the oldies on 102.9 HD-2. It will be 2 years this memorial day they went oldies and that is when the main signal started to really take off....just a coincidence.
 
Jul said:
I hope 96.5 will beat Q-102 in the ratings, someday. But its going to take a lot of effort by everyone that runs the station for 96.5, to be number 1 for top-40 in this market.
Click to expand...

I'm just wondering, why?
 
Unregistered said:
I wonder if WMGKs upclimb the last two years could be due to their popular HD-2 Oldies channel. Listeners may put down WMGK even though they have the HD-2 on their radios. Many people I talk to listen to the oldies on 102.9 HD-2. It will be 2 years this memorial day they went oldies and that is when the main signal started to really take off....just a coincidence.
Click to expand...

Philly is a PPM market. Listeners don't "put down" anything. The 102.9 main channel is separately encoded from PPM than the HD-2 channel. The PPM system seest hem as two totally different stations.
 
Unregistered said:
I wonder if WMGKs upclimb the last two years could be due to their popular HD-2 Oldies channel. Listeners may put down WMGK even though they have the HD-2 on their radios. Many people I talk to listen to the oldies on 102.9 HD-2. It will be 2 years this memorial day they went oldies and that is when the main signal started to really take off....just a coincidence.
Click to expand...

People meters know exactly what is being heard. So the three people with HD radios aren't skewing WMGK's numbers.
 
Make it four people, and tell that to the owners of WAMU-HD2, which shows up in the DC ratings quite often...
 
Isn't WAMU-HD2 relayed on one or more translators? Could that be how it shows up?
 
Many HD channels are available on Smartphones, Internet radios and computers. The HD radio itself is probably the last place to hear these stations. If a market has an oldies station assigned to their HD channel, it is quite possible a lot of businesses could be playing it through the above mentioned devices.
 
WMGK-HD-2 and WBEB-HD-2 do not stream, the only way to hear them is with an HD radio, I would think a few other Philly signals do not stream their HD's or their main signals either, such as the two I mentioned.
 
So back to the ratings...

• WOGL continues upward, now at 5.5 - 5.6 - 6.0.
• KYW continues downward, 6.8 - 6.1 - 5.4.
• WXTU jumps 4.2 - 4.2 - 4.9.
• WRFF rising steadily, 4.3 - 4.6 - 4.8.
• Q102 holds steady in the face of new/exactly-the-same competition: 4.1 - 4.7 - 4.6. Cume (1,235,400) is actually up a bit, putting them at #2 in the market.
• BEN-FM, after a couple surprising books, returns to earth: 3.9 - 4.0 - 3.2.
• AMP Radio (2.4 - 2.3 - 2.7) is 18th in the market, below such stellar performers as WHYY, WPHI, and WPPZ. Seriously, it's gonna take more that commercial-free weekends. Cume is up, which should come as no surprise since they're marketing the name change. But even at 975,700 (8th place), they're nowhere near Q102.

• WRFF and WISX both jumped over 1 million in the cume.
 
Ben, 97.5, KYW and WXTU all basically went back to where they were a few months ago...which is bad news for all of them except XTU.
 
>>>• KYW continues downward, 6.8 - 6.1 - 5.4.<<<

KYW, like many northern All-News stations, got a spike due to bad winter weather, up to #2. The fact it's #5 in a mild weather month like April isn't bad. It had been down to #10 at one point last year.

And if NYC is any indication, it may take quite a few months for AMP Radio to show some life. NYC's AMP did commercial-free weekends all last summer, which helped boost the station. As I've pointed out before, a number of previously Rhythmic Top 40s have switched to mainstream Top 40 over the last year, WBBM-FM Chicago, KYLD San Francisco. They've seen there ratings go up, even though they are now competing with an established Mainstream Top 40.
 
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