That's the part of radio programming that some have trouble accepting. People get old. There are benefits to getting old. Senior citizen discounts! But the bad news is advertisers want younger people, and use radio for that purpose. We all want to believe we're still the same despite what the calendar says. And maybe some people still are. But the people paying the bills want younger listeners. The day YOU pay for radio, you will get what you want.
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KEARTH 101 (it's only 80's if we say so)
- Thread starter 34james
- Start date
That's the part of radio programming that some have trouble accepting. People get old. There are benefits to getting old. Senior citizen discounts! But the bad news is advertisers want younger people, and use radio for that purpose. We all want to believe we're still the same despite what the calendar says. And maybe some people still are. But the people paying the bills want younger listeners. The day YOU pay for radio, you will get what you want.
Exactly! It's the occasional detour that KRTH is hesitant of (or better said, afraid of). Like I said, they are set in stone with their ultra-tight and frankly one-of-a-kind approach to broadcasting classic hits ad nauseam.
A while back, say, 2008 or so, they did a top 1001 countdown with some lesser played tunes among their (then) 800 song playlist under Jhani Kaye. Nothing to that magnitude ever since Kaye left.
We didn't pay for radio in the 80's on KRTH, and WE got what we wanted. They can do it again in 2015 with 70's and 80's music.
Ok KM...You seem the only one to have an extreme exception to my posts, but yet it's ok for you to keep posting things that we disagree on over and over, I see.
And I can agree to what Benale has written. Or, are you going to tell me otherwise?
You were 25 years younger then.
Also, the marketplace was very different, in case you haven't noticed.
So, the population then liked 50's and 60's, today they like 70's and 80's, same thing different decade.
Read post #13 in this thread. It lists the songs being played on KRTH. 70s and 80s, with a few 60s and 90s. What's your point?
Also based on the ratings, the station is giving the audience what it wants. They have more listeners now than they did 25 years ago.
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But the composition of the market will not allow that. Too much else has changed, and the consensus songs reflect a much different city.
I saw the list, but there's no deviation from it, unlike most other stations. That's all they play. That's my point.
And they are one of the most listened-to stations in the city. With more listeners now than they had then. That's THEIR point.
But it isn't. Today's audience wants something different from their nostalgia. It happens.
And that's the only terrestrial FM broadcasting CH in the L.A. Basin, so that's all they have TO listen. Out of habit, they listen. But I guarantee, many of those wished they had other choices for their classic hits station. Not everyone is content, they way you're making it sound.
Well, there are about a million more cumers than when KRTH was a more "conventional" classic hits station. And it's not like listeners to that format only listen to classic hits stations. So the logical conclusion is that the station is pleasing a lot more people than before and they are continuing to listen week after week.
Since more than a couple of people in LA have satellite and Internet radio options, it is not as if they were forced to listen to KRTH: they simply like it.
Absolutely not. There are several other stations playing music from the same era, including The Sound and Jack. People have lots of choices, and the one they CHOOSE the most is KRTH. But people in LA are just as able as you are to listen to out of town streams. They CHOOSE not to. It's a choice.
K
K.M. Richards
Guest
Show us hard data that a significant percentage of KRTH's three million listeners wish that, and then we'll talk. Until then, your "guarantees" are worth absolutely nothing.
K
K.M. Richards
Guest
There are two reasons for me to post things that you disagree with me on:
1. I'm posting in response to something you have repeated ad nauseum; or
2. I'm posting in response to someone else's post, and you take that as an invitation to start up again.
No, you can respond to members of your fan club. We all know who they are.
Be my guest.....
So, you know who they are......is your ultimate goal to prevent them from posting?
K
K.M. Richards
Guest
No, sir. You fail to understand. The burden of proof is on you, not on me.
You want to "guarantee" that "many of those wished they had other choices for their classic hits station" then you have to prove your statement. So, just as we professionals have provided a lot of hard data proving that KRTH's current direction is working (they're called "ratings"), you now have to provide something that proves you are right. And anecdotal stories and conversations with your friends and fans don't count.
Show me evidence -- actual evidence -- that even 5% of KRTH's listeners subscribe to your position. Until then, shut up about it.
K
K.M. Richards
Guest
No, because they are nowhere near as obnoxious about it as you are. You probably post ten times for every one post from your fans, and it's all the same ... your opinion presented as if it were fact.
I just want you to play on the same field as the rest of us. Present facts, just as we have in response to your claims. Back up what you say with proof.
Otherwise, you're just becoming background noise.
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