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K268CT (101.5 St. Peters) on-air

J

JustinT

Noticed this new translator on the air on Thursday; sounds great going east to Lambert, and makes it out to Clayton faintly.

It's owned by Kaspar Broadcasting (99.9 KFAV/730 KWRE), but it's currently simulcasting WHHL. Anyone know the end goal for 101.5? A simulcast of 99.9 to boost its signal in St. Louis County? Bring KWRE's classic country to the FM dial in St. Louis?
 
Unless it uses an HD Radio subchannel of another station or unless Kaspar sells it with an agreement to lease it back, 101.5 can't legally bring KWRE or KFAV into St. Louis. It's no secret that Kaspar would love to get 99.9 a better St. Louis signal. Radio One has been rumored to be interested in doing a talk-based format in St. Louis as well.

I do know Radio One and Kaspar have been talking for a long time. Radio One was interested in KFAV as far back as 1999 when it bought WFUN. Kaspar is also moving a translator in Indy to one of Radio One's towers so it can simulcast WTLC 1310. 101.5 could end up simulcasting KFAV via 104.1 HD2 in exchange for letting Radio One use Kaspar's translator in Indy, or it could be two friendly parties doing the same type of deal.
 
The latest (from 'the other board') seems to be that 101.5 is headed for Crestwood.

Seems a little close for comfort with Boost 101.9... but if this is in fact the plan, I could see it going either way. 99.9 and 101.5 from Crestwood would make KFAV a real St. Louis player. At the same time, 101.5 could be Radio One's way to return a true urban AC to the market... and shuffling Tom Joyner to 101.5 and putting Tony Scott in mornings on 95.5 would be a huge win, while building a wall against 100.3.
 
Kent said:
Unless it uses an HD Radio subchannel of another station or unless Kaspar sells it with an agreement to lease it back, 101.5 can't legally bring KWRE or KFAV into St. Louis. It's no secret that Kaspar would love to get 99.9 a better St. Louis signal. Radio One has been rumored to be interested in doing a talk-based format in St. Louis as well.

I do know Radio One and Kaspar have been talking for a long time. Radio One was interested in KFAV as far back as 1999 when it bought WFUN. Kaspar is also moving a translator in Indy to one of Radio One's towers so it can simulcast WTLC 1310. 101.5 could end up simulcasting KFAV via 104.1 HD2 in exchange for letting Radio One use Kaspar's translator in Indy, or it could be two friendly parties doing the same type of deal.
Click to expand...

Really? The African American population served by KFAV is nil, and not really room to move it any closer to the city. 101.5 has already been granted a CP to move to the Master Antenna in Shrewsbury with 99 Watts of power, so St. Peters is just a short term stop. Kaspar recently sold a translator they moved from Frankfort to Indianapolis to Radio One for around $500k, so there is a relationship there. The CP was originally for 102.1 to rebroadcast KWRE; 101.5 falls outside the 60dbU of KFAV, I'm pretty sure, so its unlikely they could have fed it with a translator. I imagine once it reaches it's final home it will be some kind of liberal Black talk format with Al Sharpton, or Gospel music, the two other formats that Radio One does that aren't covered here by WFUN and WHHL.
 
mbatchelor said:
I imagine once it reaches it's final home it will be some kind of liberal Black talk format with Al Sharpton, or Gospel music, the two other formats that Radio One does that aren't covered here by WFUN and WHHL.
Click to expand...

Just saw the granted CP the other day, too. I suppose the two options are Kaspar sells 101.5 to Radio One (for one of those two formats), or Kaspar inks a deal with Radio One to simulcast KFAV on 104.1 HD-2, and simulcast that on 101.5. If the goal is to make KFAV a St. Louis station, the 99.9/101.5 pairing wouldn't be terrible in terms of coverage. But KFAV is firmly branded as a Westplex station - so it would be interesting to see how that would work out.
 
mbatchelor said:
Really? The African American population served by KFAV is nil, and not really room to move it any closer to the city. 101.5 has already been granted a CP to move to the Master Antenna in Shrewsbury with 99 Watts of power, so St. Peters is just a short term stop. Kaspar recently sold a translator they moved from Frankfort to Indianapolis to Radio One for around $500k, so there is a relationship there. The CP was originally for 102.1 to rebroadcast KWRE; 101.5 falls outside the 60dbU of KFAV, I'm pretty sure, so its unlikely they could have fed it with a translator. I imagine once it reaches it's final home it will be some kind of liberal Black talk format with Al Sharpton, or Gospel music, the two other formats that Radio One does that aren't covered here by WFUN and WHHL.
Click to expand...

The way I understand it, Radio One wanted to be able to cover all of St. Louis, and it felt like a KFAV/WFUN combo would be better than just one stick. Because KATZ-FM was in Illinois at the time, they may have also thought they could've upgraded 99.9 to a C2, though they wouldn't have been able to move it from Wright City. That was also before they got 95.5 moved into the city.
 
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