Fridays Could Be Next (Was: Re: Whatever happened to Saturday nights?)
In the past couple of years, TV viewership on Friday nights has also started to plunge.
And the reason is the same: As has been the case on Saturday nights, more and more people are going out on Friday nights, leaving fewer people home on Fridays to watch TV. I suspect the major culprit for the nosedive in Friday-night viewership is movies. Most theatrical movies start playing on Fridays, and in fact, most TV spots for movies about to open in theatres mention the day the movie opens twice during the spot ("On February 17th..." at the very beginning of the commercial and "Opens February 17th" at the end of the commercial). Thus, people are incrasingly conditioned to see a movie the first night it begins playing at the Friendly Neighborhood Multiplex.
During the Fall in Texas (and to a lesser extent elsewhere), local high-school football games lure people away from their TV sets on Friday nights.
Unlike on Saturdays, the networks are still (for the moment) programming first-run scripted programming on Friday nights. But that may change if the number of people home and watching television on Friday continues to decline.
In fact, I feel that if NBC's drama series "Las Vegas" doesn't do well in it's new Friday-night timeslot (the show will be seen on Fridays starting on March 3rd), the network may decide to abandon first-run scripted entertainment on Friday nights, which may lead other networks to follow suit in the next two or three years.
Although occassional network sports broadcasts on Saturday nights have gotten decent ratings, it should be noted that the World Series (except for make-ups of rain-outs) has never had games played on Friday nights. A couple of years ago, the NBA Finals were moved away from Fridays, moving from the traditional Sunday/Wednesday/Friday scheduling to Sunday/Tuesday/Thursday, perhaps to avoid placing games on the two lowest-viewership nights of the week.
As has become the case with Saturday nights, an increasing percentage of those who do stay home on Friday nights watch local sports telecasts on regional cable sports networks (games of the hometown Major League Baseball team during the Spring and Summer and games of the hometown NBA team during the Fall and Winter; there are few NHL games played on Friday nights).
So enjoy the choices you have for prime-time TV on Friday nights this season. A few years hence, network Friday night schedules may be divided-up between third-run movies, reruns of prime-time shows from earlier in the week, and newsmagazine shows.