June Ratings

[PPMARY]

No one wants to talk about it huh... lets talk about DX reports single path and LPFM on Whidby Island. Ok well Movin is kicking everyone's ass BIG TIME. The once mighty KPLZ and WARM are all but a shell of their former incarnations. The AM talkers are blah blah blah hey we got a 2 share whoo hoo... KISW and The Wolf are consistent winners. but then neither have any real competition so whatever... KJR FM - what the hell is up over there is Bob coming back or is this for real? CBS are you even in the market still? Oh there you are.... Hello K-Love you should do well in the south sound and please do by all means take a few points away from KCMS so the rest of the market can rise up. There did I cover it...Oh yeah Robin and Maynard are still the best and Kokomo is the greatest song EVER MADE!!! Now back to your regularly scheduled DX reports....

 

[xmtrland]

For those that don't want to flip around to find what we are not talking about.
http://ratings.****************/cgi-bin/rol.exe/arb039

Looks like I still might get that new riding mower for KIRO AM. Though I have to admit I like the old one it just runs and runs, but no cup holder. I think they may spring for some duct tape and a retro cup holder. Any group that has two in the ten group you would think is happy. KRWM is doing it's job flanking KQMV and grabbing their share of the AC market. Hubbard also has KLCK and is grabbing it's share of the AC numbers overall possibly making it tougher for another groups AC station to bubble to the top.

On the DX side KJR-am is winning making a chain link fence sing like a transistor radio at a mile from their transmitter site. Now how many of you use a chain link fence for DXing.

What Seattle group in not in the numbers the above link references?

 

[crainbebo]

On the other hand, KLCK is slightly going up. Maybe due to the addition of 90s music? 2.3 from a 1.8 in March.
Big drops for KBKS the past few months.
Even KJAQ dropped a little bit. Kind of surprised. I just wonder how many thousands of people listen to KJAQ during the morning/afternoon commute, to get away from "contests" and DJ's talking fluff about Kanye and Kim. Because the Seattle FM dial is so bad, that's about the only station I listen to when I'm in Seattle. Towards the South Sound, KXXO. Towards Everett and Marysville, KAFE. The rest of the dial is so stale and predictable that I avoid it at all costs. Sad.

-crainbebo

 

[LITTLEBOYBLUE]

Movin is kicking everyone's ass BIG TIME. The once mighty KPLZ and WARM are all but a shell of their former incarnations...

Always amusing to me that everyone hovers at 12+ and assumes that when there is new pack leader that the entire market tastes have changed, etc.
Couldn't POSSIBLY be different people carrying meters and listening to THEIR favorites.

The barometer I have always trusted the most? Listen at stoplights...listen to stores...listen to stations in the office. Who are the people REALLY listening to. Granted, Dentist offices used to be soft A/C and have now pretty much gone to XM/Sirius, but the "unaffected random sampling" (!) method is still pretty much a good indicator of who is still gathering some sort of following.

 

[KMan]

Always amusing to me that everyone hovers at 12+ and assumes that when there is new pack leader that the entire market tastes have changed, etc.
Couldn't POSSIBLY be different people carrying meters and listening to THEIR favorites.

The barometer I have always trusted the most? Listen at stoplights...listen to stores...listen to stations in the office. Who are the people REALLY listening to. Granted, Dentist offices used to be soft A/C and have now pretty much gone to XM/Sirius, but the "unaffected random sampling" (!) method is still pretty much a good indicator of who is still gathering some sort of following.

About two years ago, when KLCK was taking a beating in the ratings and on this board .... I swear I heard it on in every office, mall, restaurant, etc. It was being played all over town.

 

[Bongwater]

About two years ago, when KLCK was taking a beating in the ratings and on this board .... I swear I heard it on in every office, mall, restaurant, etc. It was being played all over town.

I usually hear (if any radio at all) KUOW or KEXP in Seattle.

 

[crainbebo]

I only recall hearing KRWM, KWJZ (pre-Click) and KMCQ (pre-KLOVE) in Seattle businesses. The rest of them have no music, or play XM, or Muzak/DMX off the satellite dish.

-crainbebo

 

[fordranger797]

I'd like to know how Kent & Allen are performing on Star 101.5 these days. It's fantastic that we're in the year 2015, and they are still holding down the star morning show.

 

[iamarussianpirate]

Always amusing to me that everyone hovers at 12+ and assumes that when there is new pack leader that the entire market tastes have changed, etc.
Couldn't POSSIBLY be different people carrying meters and listening to THEIR favorites.

The barometer I have always trusted the most? Listen at stoplights...listen to stores...listen to stations in the office. Who are the people REALLY listening to. Granted, Dentist offices used to be soft A/C and have now pretty much gone to XM/Sirius, but the "unaffected random sampling" (!) method is still pretty much a good indicator of who is still gathering some sort of following.

uh, blue, your "barometer" is worse than ppm which is saying a lot. having a station on in stores and offices isn't active listing - it's incidental listening. those people don't know what they're listening to the majority of the time. so just because krwm or kplz are on in offices everywhere, doesn't mean that they truly are the most listened to/most popular stations in the market.

KQMV isn't a recent success. On a 14 month average, KQMV is #1 full week for A18-34, A18-49, and A25-54 as well as all of the female demos. It's also not a "meter lottery" fluke...60% of their AQH is made up of P1's. An average KQMV listener is giving the station 9.7 listening occasions per week - while KRWM and KPLZ are both sitting at 6.6 occasions each. KQMV listeners are listening to the station for 2 1/2 hours each week on average. KPLZ and KRWM are at 1:30 and 1:45 respectively.

The reason stations like KQMV and KISW are doing well in ratings is because they are CONTENT DRIVEN, which brings listeners back more often and keeps them there longer. KQMV's morning show drives listenership throughout the day. KISW's morning and afternoon shows do the same. KRWM and KPLZ provide nothing you can't already get on Pandora/Spotify/etc.

Blue, there's some knowledge for you that didn't "hover at 12+". If you need any more just ask. I'm doubting you have access to the numbers.

 

[PPMARY]

uh, blue, your "barometer" is worse than ppm which is saying a lot. having a station on in stores and offices isn't active listing - it's incidental listening. those people don't know what they're listening to the majority of the time. so just because krwm or kplz are on in offices everywhere, doesn't mean that they truly are the most listened to/most popular stations in the market.

KQMV isn't a recent success. On a 14 month average, KQMV is #1 full week for A18-34, A18-49, and A25-54 as well as all of the female demos. It's also not a "meter lottery" fluke...60% of their AQH is made up of P1's. An average KQMV listener is giving the station 9.7 listening occasions per week - while KRWM and KPLZ are both sitting at 6.6 occasions each. KQMV listeners are listening to the station for 2 1/2 hours each week on average. KPLZ and KRWM are at 1:30 and 1:45 respectively.

The reason stations like KQMV and KISW are doing well in ratings is because they are CONTENT DRIVEN, which brings listeners back more often and keeps them there longer. KQMV's morning show drives listenership throughout the day. KISW's morning and afternoon shows do the same. KRWM and KPLZ provide nothing you can't already get on Pandora/Spotify/etc.

Blue, there's some knowledge for you that didn't "hover at 12+". If you need any more just ask. I'm doubting you have access to the numbers.

Someone just dropped the mic and walked out....Bam! Perfect.

 

[KMan]

The reason stations like KQMV and KISW are doing well in ratings is because they are CONTENT DRIVEN, which brings listeners back more often and keeps them there longer. KQMV's morning show drives listenership throughout the day. KISW's morning and afternoon shows do the same. KRWM and KPLZ provide nothing you can't already get on Pandora/Spotify/etc.

Hold on.

For the last five years, we've been hearing that one of reason most radio stations have eliminated any personality through their personalities (does that make sense) is because they need to compete with Pandora, Ipods, etc. The DJs just clutter up the music, and no one wants to listen to that.

I have maintained, for a long time, that for radio to pull out of this funk, it needs to differentiate its product from pandora, etc. Personalities, morning shows, DJs etc. And what I've heard back is ... can't do that in the modern era with the internet, satellite radio, and PPM.

Now ... you're saying that KQMV and KISW are doing well specifically because of their DJ's and morning and afternoon drive programs?

I think that's great... conceptually.

It's just contrary to the typically view of radio in 2015.

 

[davideduardo]

For the last five years, we've been hearing that one of reason most radio stations have eliminated any personality through their personalities (does that make sense) is because they need to compete with Pandora, Ipods, etc. The DJs just clutter up the music, and no one wants to listen to that..

That's not at all what I have "been hearing".

For the last 5 years (actually 7, going back to 2008) we have been hearing and seeing empirical evidence that in most music formats excessive talk, particularly after 10 AM, causes stations to lose audience in PPM measured markets. We can see how longer talk sets cause tune out, right down to the exact minute of every hour.

 

[TheBigA]

I have maintained, for a long time, that for radio to pull out of this funk, it needs to differentiate its product from pandora, etc. Personalities, morning shows, DJs etc. And what I've heard back is ... can't do that in the modern era with the internet, satellite radio, and PPM.

Well...you're both right. Because it depends on the format and the day-part. It also depends on market competition.

I know no one here listens to The Wolf, but one of the reasons it's doing so well (in between KQMV & KISW) is because of its very active morning show.

 

[Rob Piotrowski]

Mornings always drive ratings. It's been that way before PPM, with PPM and it will be the same with PPM's successor (whatever that is).

Oh, and one other tidbit: It's billing - not ratings - that rules the roost. And in Seattle - like in other markets - the top rated station isn't the top biller.

 

[davideduardo]

Mornings always drive ratings. It's been that way before PPM, with PPM and it will be the same with PPM's successor (whatever that is).

While it can be said that mornings does deliver audience to middays, in the PPM world the dayparts with the most listening (PUR) are Middays, Afternoons, Mornings, Weekends and Nights.

 

[TheBigA]

And mid-days is generally where you'll hear the least amount of talk on music stations. Coincidence?

 

[davideduardo]

oh, and one other tidbit: It's billing - not ratings - that rules the roost. And in seattle - like in other markets - the top rated station isn't the top biller.

kiro (fm)
kplz
kisw
krwm
komo
kmps
kbks
kjr
kzok
kqmv
khtp
kube
kiro (am)
kndd

 

[fordranger797]

And mid-days is generally where you'll hear the least amount of talk on music stations. Coincidence?

That reminds me; how often do you run across a station that actually does stopsets anymore? KZOK is the only one that comes to mind.

 

[davideduardo]

That reminds me; how often do you run across a station that actually does stopsets anymore? KZOK is the only one that comes to mind.

A stopset is the same as a commercial break. Every commercial station has them, or tries to have them.

 

[fordranger797]

A stopset is the same as a commercial break. Every commercial station has them, or tries to have them.

I was actually referring to the practice of letting a music set play through and saving commentary at the very end of the set before going into the spots (please enlighten me as to what this practice is actually called). My apologies for the misuse of the term.