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Spring Book
- Thread starter tbolt909
- Start date
Radio friends directed me to this site http://ratings.****************/cgi-bin/rol.exe/arb037
They advised that Persons 12+ is nothing more than a data dump or a beauty contest that not many people in the business pay attention to. They did however point out that Alternative 107.7 isn't making gains and Mix 96 seems to be moving sideways, which surprised them some.
They advised that Persons 12+ is nothing more than a data dump or a beauty contest that not many people in the business pay attention to. They did however point out that Alternative 107.7 isn't making gains and Mix 96 seems to be moving sideways, which surprised them some.
D
dand5780
Guest
Any idea where the rest of the stations fall? i.e. WBFO?
I see WHAM went down quite a bit.
Where are last springs found at?
I see WHAM went down quite a bit.
Where are last springs found at?
Entercom tried a simulcast of WBEN. It failed.
They're demos just got older.
Now, they're chasing youth with an ALT format on 2 signals.
More futility.
Maybe the CONTENT (not the signal) is the problem.
All they have left is one WBEN minion who constantly floods this forum
with inane propaganda...
They're demos just got older.
Now, they're chasing youth with an ALT format on 2 signals.
More futility.
Maybe the CONTENT (not the signal) is the problem.
All they have left is one WBEN minion who constantly floods this forum
with inane propaganda...
D
dand5780
Guest
I never listened to it. Actually I think the first day I caught a few songs, I think a few that weren't "alternative" got in there. From what I can tell, the content is the problem. But most of the stations on the FM dial in the area, aside from Canadian stations, are terrible.
WBUF went up and that is probably the only one I could stomach, besides WHTT.
Yawn...typical of the WBFO crew.
I'm waiting for WWKB to come back. Let me know. Some of my favorite shows were on there.
Being Persons 12+ there's not much meat in the soup, but it's fun to taste the broth and speculate.
WYRK. Number 1. Again. And despite being down Persons 12+, it would be no surprise if WYRK remains #1 in all the key demos. Buffalo's only country FM is unchallenged (and probably won't be for quite some time, if at all), but a full share loss seems unusual. The station is trending down from a Fall '14 high of 12.8. Sure, most Buffalo stations would kill for a down book at 10.1. WYRK's annual Taste Of Country was in full bore through the book, and that promotion usually drives strong ratings. Maybe the 12.8 for Fall 2014 was as much of a kiss as the 10.1 in Spring '15 was a wobble. It would be of interest to know if the syndicated night show was the weak link and adversely affected morning drive.
WBEN is trending up. More suburban gray and blue hairs, listening longer. As long as the median age of Western New York residents continues to rise, WBEN will remain competitive.
The price of Cumulus stock is circling the drain, but their Buffalo radio stations are in the game. Although, it's some surprise the Edge isn't stronger 12+. When you hear Zeppelin on the Edge, you can't help but wonder if the station is spinning it's wheels. Sister station 97 Rock owns that franchise. When there's a dearth of new rock music that fits the station's image, it could be that playing 40 year old classic rock is one way to fill the slots. Hey, isn't there any 20 year old rock music that's good?
Kiss, Star and Mix appear to be in a cat fight. And the winner is? Probably WYRK. Considering the number of Taylor Swift billboards for Mix, you'd think it would be further along 12+, but it could be the station is doing just fine shedding the 55+ ladies who want to hear Carole King and Elton John, while picking up more 25-44s who want to hear Photograph by Ed Sheeran and Swift's latest, Bad Blood (not Elton John, who's a staple on classic hits). No, 12+ doesn't tell much, here, and although it's anecdotal, Mix seems to be on in more places these days, especially places where the radio was once glued to 102.5.
Jack takes a full step up the hill. Where the listeners came from and what demo they fall into is anybody's guess. Jack seems more classic at times. Hearing Born To be Wild, cold-seg'd into an 80s rock-based song a few weekends ago seemed like a flanking attack on 97 Rock and WHTT, but all bets were off when a song that sounded like a 2009 hit from Kings Of Leon followed. Huh?
Lake level remains flat: 1.3-1.2-1.4-1.5. OK, going up a tenth is better than going down a tenth... maybe. But most of the radio geeks I know thought Alt 107.7 would be better than a 1.5 at this point. The station plays some good stuff and has been getting good press. Can't blame the signal which now is on 107.7 and 104.7 ... and the 107.7 audio is processed hot enough that it comes in at Dave and Busters in the Eastern Hills Mall, which is in the zip code that 107.7 has to reach to get ratings. Maybe the format is more Rochester than Buffalo. It wouldn't be the first time this has happened to 107.7.
WGR being down and is something of a surprise. Sure, the Sabres tanked. But with all the talk about the Sabres first round draft pick, you'd think the 12+ would be at least a half to a full share better. It could be the demos are robust. Maybe next year when the Sabres are in the playoffs WGR will have Bills-like Spring ratings.
WYRK. Number 1. Again. And despite being down Persons 12+, it would be no surprise if WYRK remains #1 in all the key demos. Buffalo's only country FM is unchallenged (and probably won't be for quite some time, if at all), but a full share loss seems unusual. The station is trending down from a Fall '14 high of 12.8. Sure, most Buffalo stations would kill for a down book at 10.1. WYRK's annual Taste Of Country was in full bore through the book, and that promotion usually drives strong ratings. Maybe the 12.8 for Fall 2014 was as much of a kiss as the 10.1 in Spring '15 was a wobble. It would be of interest to know if the syndicated night show was the weak link and adversely affected morning drive.
WBEN is trending up. More suburban gray and blue hairs, listening longer. As long as the median age of Western New York residents continues to rise, WBEN will remain competitive.
The price of Cumulus stock is circling the drain, but their Buffalo radio stations are in the game. Although, it's some surprise the Edge isn't stronger 12+. When you hear Zeppelin on the Edge, you can't help but wonder if the station is spinning it's wheels. Sister station 97 Rock owns that franchise. When there's a dearth of new rock music that fits the station's image, it could be that playing 40 year old classic rock is one way to fill the slots. Hey, isn't there any 20 year old rock music that's good?
Kiss, Star and Mix appear to be in a cat fight. And the winner is? Probably WYRK. Considering the number of Taylor Swift billboards for Mix, you'd think it would be further along 12+, but it could be the station is doing just fine shedding the 55+ ladies who want to hear Carole King and Elton John, while picking up more 25-44s who want to hear Photograph by Ed Sheeran and Swift's latest, Bad Blood (not Elton John, who's a staple on classic hits). No, 12+ doesn't tell much, here, and although it's anecdotal, Mix seems to be on in more places these days, especially places where the radio was once glued to 102.5.
Jack takes a full step up the hill. Where the listeners came from and what demo they fall into is anybody's guess. Jack seems more classic at times. Hearing Born To be Wild, cold-seg'd into an 80s rock-based song a few weekends ago seemed like a flanking attack on 97 Rock and WHTT, but all bets were off when a song that sounded like a 2009 hit from Kings Of Leon followed. Huh?
Lake level remains flat: 1.3-1.2-1.4-1.5. OK, going up a tenth is better than going down a tenth... maybe. But most of the radio geeks I know thought Alt 107.7 would be better than a 1.5 at this point. The station plays some good stuff and has been getting good press. Can't blame the signal which now is on 107.7 and 104.7 ... and the 107.7 audio is processed hot enough that it comes in at Dave and Busters in the Eastern Hills Mall, which is in the zip code that 107.7 has to reach to get ratings. Maybe the format is more Rochester than Buffalo. It wouldn't be the first time this has happened to 107.7.
WGR being down and is something of a surprise. Sure, the Sabres tanked. But with all the talk about the Sabres first round draft pick, you'd think the 12+ would be at least a half to a full share better. It could be the demos are robust. Maybe next year when the Sabres are in the playoffs WGR will have Bills-like Spring ratings.
That would be a stretch if it did. What I'm noticing is country as a format was down a touch overall, so it's just as possible that the comments about country females made a small percentage of P1s a little skittish.
Stock price has nothing to do with ratings in a medium market.
E9 asks "Isn't there any good rock music that's 20 years old?"
Yes, there is a lot. Most of it doesn't get included in Radio playlists.
The format known as "Alternative" is a misnomer. It's just an offshoot of
Top 40.
Radio formats and quality music are totally separate universes...
Yes, there is a lot. Most of it doesn't get included in Radio playlists.
The format known as "Alternative" is a misnomer. It's just an offshoot of
Top 40.
Radio formats and quality music are totally separate universes...
"Quality music" is a very individual thing. What you like is different from what someone else likes. And the fact is the mass audience isn't really interested in "quality music." If they were, you wouldn't see so many people lining up to pay money to attend concerts by some of these folks.
WYRK is doing a better job ascertaining what their audience wants than the other stations. Whether or not their music is of higher quality is a different story.
Alternative is a genre where eligibility is based on affinity.
Top 40 is a collection of genres where eligibility is based on popularity.
Of course it doesn't. The statement was an abstract. Regarding the P1s being "skittish" ... (country) listeners just want to hear the hits and WYRK plays 'em. Their daypart rotations probably are within the male-female artist/group "success ratio" described a few months back in that little dust-up about female artists.
D
dand5780
Guest
I used to think WJYE and STAR were tolerable. I'd listen to them sometimes along with CHFI. Now, Jack plays the better music. I can't even hardly stand WJYE or STAR anymore (along with almost anything on FM).
But Jack FM has gotten much better. And you don't hear any gossip either, just music.
But as I said, what you see at WYRK isn't very different from country stations in other markets for that period. Because Buffalo is a diary market, I'd suggest there's a delayed reaction to that story, which was published at the end of May.
I don't know if you can make a generalization about that. It could be lots of things including bad signal.
I’ve said this before (I think), but not in a long time … so I’ll say it again:
Those who incessantly pooh-pooh 12+ numbers have been listening too much to account reps, GSMs and/or advertisers. It’s true — they don’t care much (and rightly so, by the way) about 12+ ratings — because 12+ numbers have so little to do with reaching select audiences with highly targeted advertising (a radio strength) … and, ultimately, with making money. So, they correctly dismiss 12+.…
But in a general-interest forum (such as this one) or in newspaper stories (scarce though any coverage of radio might be these days), discussing 12+ is perfectly relevant (as evidenced by the usual level of interest in the topic shown here) because 12+ ratings represent a snapshot of the most sets of ears listening most often. Heck, if there were such a thing as “cradle-to-grave-age” ratings (most breathing people listening most of the time), I’d be interested in those, too.
So, here, at least, can we put an end to denigrating 12+? We’re not trying to sell ads, after all.
Just my (dime plus) two cents in defense of 12+.
Mike
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How about an analogy in the music business? In the 60's and 70's it was common for record companies to ship far more pieces of product than had been actually ordered so that they could report big numbers to the trades. Of course, lots of those came back later, but in the meantime it looked like the song was booming up the charts. Yet much of the shipments did not sell in many cases, and the song had been charted based on that unsold product.
12+ is like that tricked music chart. It is full of listeners that don't contribute to the success of a radio station. 12-17 and 55+ have essentially no value in sales and thus thinking a station did a good job and is thus successful based on those audiences is just as erroneous as believing those twisted charts.
Nielsen gets it. They give that information away because it has no value.
You'd be surprised. Who do you think all those people are listening to YRK? They're all under 45, mostly women, well educated, with lots of disposable income. And very passionate about music.
If that's where the gold is, WYRK should have a competitor.
News/Talk, Classic Hits, and Classic Rock are all at the 55+ precipice.
Many people 55-70 have a lot of disposable income.
The ad agencies don't want that crinkled old money?
Youth must be served, even if their college debt will never be paid...
News/Talk, Classic Hits, and Classic Rock are all at the 55+ precipice.
Many people 55-70 have a lot of disposable income.
The ad agencies don't want that crinkled old money?
Youth must be served, even if their college debt will never be paid...
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