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MSNBC is considering a name change
- Thread starter mvcg66b3r
- Start date
Well - it works for CNBC, which supposedly stands for Consumer News & Business Channel.
My opinion (which is probably worth nothing) ...
The NBC News Channel. Simple and to-the-point.
The NBC News Channel. Simple and to-the-point.
K
K.M. Richards
Guest
When MSNBC had a triple punch in Chris Matthews-Keith Olbermann-Rachel Maddow I always thought those three shows, plus the financial coverage of CNBC and "Mad Money" would be enough for one decently programmed channel, with plenty of room on the weekends for the rest of the weekday schedule instead of incessant reruns of "Lockup" and "Dateline NBC".
I say, get over the nervousness about KO -- he's always going to be the way he is, live with it and defend him instead of trying to keep him on a short leash -- move Hardball and Maddow over to CNBC, reinstate Countdown, let the best of the other shows each have a Saturday/Sunday slot, and put up a slide at MSNBC that they've signed off permanently.
I say, get over the nervousness about KO -- he's always going to be the way he is, live with it and defend him instead of trying to keep him on a short leash -- move Hardball and Maddow over to CNBC, reinstate Countdown, let the best of the other shows each have a Saturday/Sunday slot, and put up a slide at MSNBC that they've signed off permanently.
K
K.M. Richards
Guest
It did when the network launched in 1989, but they dropped the definition early on ... around the time they acquired Financial News Network (and branded as "CNBC/FNN" for a while), if memory serves. 1991?
I agree. They already have NBC Sports Network, so this could work.
Well, Keith is looking for another job now that ESPN has let him go. After all he did help make MSNBC a serious player in the cable news wars.
Except so little of the time on the channel is devoted to news broadcasts. Maybe going back to "America's Talking" would be more accurate; it's a talk channel (so are the other so-called "news channels").
On top of that, NBC is sticking liar Brian Williams on the channel, which costs them any claim to journalistic credibility.
Maybe that's the problem. Not the name.
What they're doing now isn't working, so hopefully they're not wedded to the status quo, unless they want to stay in last place.
NBC News Channel already exists. That's the name of the live and recorded news sharing service for NBC stations (the NBC equivalent to ABC NewsOne, CBS Newspath, CNN Newsource, and Fox News Edge). Master control is in a building next to WCNC in Charlotte, NC, with side operations in Washington, DC.
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WJBK in Detroit went through a long period of struggling with a series of formats - and flopping with all of them - until they finally flipped to country and changed the call letters to WDEE. The station manager said (joked?) the call letters stood for "we've done everything else." The slogan applies now to MSNBC.
First they get in bed with Bill Gates and try to be CNN for techies.
Then they hire various talk show hosts and try to be Fox for liberals (while firing their best-performing air talent).
Now they are Brian Williams' Elba and an after-though for NBC News suits who got put in charge (despite the fact said suits can't seem to manage the Today Show and the Nightly News).
MSNBC should be divorced from NBC News and move out of 30 Rock.
It should pick a consistent format and stick with it.
I'd recommend becoming the TV version of NPR.
Some would say that's what they're doing now.
Television isn't supposed to be boring. NPR is boring.
Really? Wow...somebody better tell the folks at some of these cable channels. Like watching paint dry. It's time for the World Series of Poker!
Maybe to you. Not to many others. Boredom is in the mind of the beholder. NPR News and Information stations are the top rated spoken word stations in many radio markets and doing well in many others. And they do extremely well in corporate underwriting, attracting advertisers looking for class instead of mass.
So far, progressive hosts have tried to copy the act used by right-wing hosts. Same schtick; different words. It hasn't worked. NPR has been successful in attracting a high socio-economic status audience of upscale progressives and Buckley-esque conservatives. It's a formula that works. Instead of people like Big Ed trying to be Rush for Democrats, while getting the same demos as Rush and Fox draw, they should target upmarket.
Sounds like Grant Tinker.
I said "isn't supposed to be boring." Now, if you'll excuse me, I have a very exciting hour of watching people fish to attend to.
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