Philadelphia PPM Ratings: July 2015

[Jul]

The July 2015 survey period covers June 18 - July 15.
publicly released data for subscribing stations age 6+ overall:
http://ratings.****************/cgi-bin/rol.exe/arb007

http://www.allaccess.com/nielsen/q/market/89/philadelphia-pa you must have an account to view this page)

 

[Steve Green NEPA]

There just today was talk on another forum -- an Oldies forum -- about WOGL's oldies list v co-owned WCBS-FM's list. It seems that WOGL plays more Beatles and Motown, etc ..... yet both stations seem to be cruising right along.

How come WRTI has been listed as 'Classical' all these books?

 

[HGN2001]

How come WRTI has been listed as 'Classical' all these books?

Mon-Sun 6a-midnight. What's the dominant format in those hours?

 

[atrainradio]

6a to 6pm HGN2001 is classical and 6pm to 6am is Jazz

 

[HGN2001]

6a to 6pm HGN2001 is classical and 6pm to 6am is Jazz

Right. I know that. My point was that with ratings encompassing only 6a-mid, the DOMINANT format in those hours is classical, 67% of that "daypart", hence the station is listed as classical, not jazz.

 

[AM/FMRAINMAN]

Does anybody know the breakdown of the 25-54? I saw the 12+ numbers...but was wondering how the all important numbers were.

 

[HGN2001]

Does anybody know the breakdown of the 25-54? I saw the 12+ numbers...but was wondering how the all important numbers were.

The 25-54 numbers might be the "money" demographic, and they are generally important. But these are July numbers, and as such, are not terribly important at all. Summer numbers are used to look at trends, but are never used for important media buys for most advertising. They are nearly as insignificant as the Christmas numbers.

 

[Bill_981]

Has anybody noticed in the 6+ numbers that there are only two AMs listed? There's KYW and, which one, Julius?