I guess it beats modern pop which is noise "to be noticed".
Did you get that definition out of vchimp's personal dictionary? It certainly fits the context of his posts.
Look, no amount of ranting about modern pop being "noise" is going to change what gets played on A/C radio, or in banks, or in the supermarket, etc. From a philosophical view, I agree with you; I have been gradually disliking current pop music in greater degrees from about 1992 onwards. But change is inevitable and programmers have to stay in-demographic. That's their job.
Radio programmers, as has been pointed out in responses to many threads started by vchimp, pretty much are mandated by station owners to program to a saleable demographic. For A/C radio, that's 25- to 54-year-olds. Any listener older than that simply cannot be factored in, because none of the advertising sales targets over-55's. (Don't blame me, blame the ad agencies, who got this idea in their head a long time ago and refuse to shake it loose.)
Banks, supermarkets, and the like also covet -- and market to -- younger customers, hoping to build loyalty to their brand early on so that they will remain customers for decades. Let's face it: The number of customers who switch banks or shop at a different supermarket chain because of the in-store music is less than 1%. It's probably less than .01%, when you get right down to it.
For radio (the subject I know the most about), programming to 25-54 means your key target listener is the exact center, or 39 years old.* That person is old enough for the music mix to remain aurally attractive for the 24 years it takes them to age out of the demo; about half the music is songs they grew up with, about half songs they probably heard since. And since music tends to gradually shift its dominant focus in sound "type" the odds are that music programmed for someone who is 39 will be palatable to someone who is 59, and not objectionable to someone who is 25.
So the bank doesn't care if "Blurred Lines" or "Here I Go Again" is playing in the branches as long as they keep seeing younger people signing up for accounts or taking out loans. And then the same philosophy as radio programming comes into play.
(* - One is not allowed to count Jack Benny as having been "39" his entire life. If you don't know who that is, you might be making my point for me in admitting it.)