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101.5 Live FM

3

34james

Banned
They are down overall, now at 2.7 any reason for the slide and what demo they are sliding in DrAkbar or MR. Hagerty?
They have been sliding since Spring of this year.
 
34james said:
They are down overall, now at 2.7 any reason for the slide and what demo they are sliding in DrAkbar or MR. Hagerty?
They have been sliding since Spring of this year.
Click to expand...

As is the case in everything we post, neither Nurse Jeff or I have a clue. However the Old Gringo can get his hands on the numbers and give you his take. If we were to guess, we'd say not as many people in some (or all demos) listen to that station. But's that's only a wild guess!
 
Good thinking on passing the buck to the Old Gringo. He should be along before the next embedded video ad loads.

And your wild guess seems somewhat reasonable, although we're not talking about people listening any more...it's all about PPM detections. My wild guess is that there's tremendous room noise everywhere there's a 101.5 Live FM listener.
 
34james said:
They are down overall, now at 2.7 any reason for the slide and what demo they are sliding in DrAkbar or MR. Hagerty?
They have been sliding since Spring of this year.
Click to expand...

They certainly seem to be having a summer slump, but the levels are the same as the lower side of the post-summer 2014 18-49 numbers.

The real issue will be seeing if the lower range holds in September, which would indicate that perhaps the realignment of the Hubbard station formats may have had a lasting effect against KZON.
 
Last edited:
NoMoreLurking said:
Good thinking on passing the buck to the Old Gringo. He should be along before the next embedded video ad loads.

And your wild guess seems somewhat reasonable, although we're not talking about people listening any more...it's all about PPM detections. My wild guess is that there's tremendous room noise everywhere there's a 101.5 Live FM listener.
Click to expand...

We're good at passing a lot of things...especially after consuming too many bean burritos at Jeffiberto's! Now that the Old Gringo has opined, ¿donde está el hombre mas interesante en el mundo? (aka Michael Hagerty)
 
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