Unbelievable what's going on in the morning. It never seemed possible but local news has taken a giant step backwards. I don't know who the traffic girl is but she sits there at the end of the line and giggles, waves,nods her head and whatever else she can do to draw attention while the others are having a great time. Real journalists should be outraged at this display of childish behavior by all concerned. Looks like the object is have a juvenile version of The View.
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Giggle girl "news" on KYW3-mornings
- Thread starter cyber
- Start date
Forty years ago, there was a guy in Nebraska named Frank Magid. He sort of pioneered this happy talk news concept on TV. Its nothing new. Unquestionably the success of Today Show and Good Morning America did a lot to change the face of news. The cable channels aren't a major improvement. You want serious journalism? Try PBS. No giggling allowed.
They need to bring Ukee back to mornings before the giggles really kill the program.
CBS3 is seriously understaffed right now. Or, is this their new reality? They've brought a few new people in to replace the four veterans who were either left go or in one case left on their own, but their ranks seem thin.
Ukee is the only male anchor. Justin Drabek is the only male meteorologist.
Channel 3 has been last place in Philly ever since the last glimmer of hope for them, Larry/Alycia, blew up. Maybe the female-heavy on-air presence is an attempt to stand out somehow??? On Channel 6, you still have a solo male anchor six nights a week at 6 and 11 PM.
On the other hand, Good Morning America is mostly women anchors, and it's doing great. CBS This Morning: two women, one man.
And speaking of PBS: two women anchors.
This trend toward a more female on-air presence has been going on for a while, but at the moment, CBS3 seems to have taken it further than other TV news operations.
The Inquirer no longer covers the local TV news ratings during sweep periods. Would be interesting to see the numbers after this September's sweeps.
Ukee is the only male anchor. Justin Drabek is the only male meteorologist.
Channel 3 has been last place in Philly ever since the last glimmer of hope for them, Larry/Alycia, blew up. Maybe the female-heavy on-air presence is an attempt to stand out somehow??? On Channel 6, you still have a solo male anchor six nights a week at 6 and 11 PM.
On the other hand, Good Morning America is mostly women anchors, and it's doing great. CBS This Morning: two women, one man.
And speaking of PBS: two women anchors.
This trend toward a more female on-air presence has been going on for a while, but at the moment, CBS3 seems to have taken it further than other TV news operations.
The Inquirer no longer covers the local TV news ratings during sweep periods. Would be interesting to see the numbers after this September's sweeps.
As if hiring more staff will improve viewership?
Yes, why not?
"Why not" doesn't explain why a bigger staff would increase ratings (vs. the "right" staff, size aside).
BigA wrote, "As if hiring more staff will improve viewership?" I'm just asking him why or why not. Trying to get a little discussion going, that's all.
I wrote that CBS3 was understaffed. What I meant was that they are understaffed as far as on-air talent compared to the other local TV news operations in town.
I mentioned ratings after discussing that CBS3 has more female anchors at the moment than male anchors ... by far. What I meant regarding ratings: it would be interesting to see the ratings if CBS3 continues with more female anchors than the other 3 stations.
I agree: Size of staff might not make a big difference. WHO their anchors are? Big difference. As I mentioned: Last bright spot for CBS3 was Larry/Alycia, and we all know how that ended.
They are staffing up. They just hired Don Bell for sports.
I haven't heard that they've hired a permanent News Director yet. Former ND Susan Schiller has been gone since May.
That is all. You may now return to your regularly scheduled program already in progress.
It is my experience that quantity does not get quality, and there's no correlation between the amount of staff and viewership. People watch what they like regardless of quality or staffing. Filling a set with bodies isn't going to make the production better, make the writing better, or give the audience a reason to switch. Now a pretty girl giggling might do more for ratings than a bunch of old men.
TV News stopped being a public service thing many years ago. They now are ratings driven, like the entertainment shows, in fact you'll hear the anchors and anchorettes refer to the newscast as a show. Lots of fluff pieces, less hard news and analysis. If you want that, watch PBS or listen to NPR.
So since ratings are the driving force now for news coverage, who do advertisers want? Women, just like with radio. So, more and more women anchors, weather girls, and even sportscasters. The if it bleeds it leads is still the main formula, but notice when channel 3 plugs their news during the local avails, quite often it will be some female oriented story. They are targeting the female audience.
The NFL is doing the same thing.
So since ratings are the driving force now for news coverage, who do advertisers want? Women, just like with radio. So, more and more women anchors, weather girls, and even sportscasters. The if it bleeds it leads is still the main formula, but notice when channel 3 plugs their news during the local avails, quite often it will be some female oriented story. They are targeting the female audience.
The NFL is doing the same thing.
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