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100.3 The Beat

P

Poledo

Not 30 minutes ago the PAD read: Real Beach Radio 100.3 and they were playing Jack Johnson.

Then I listened to Dave Ramesy for 2 calls and come back to The Beat 100.3 Mobile's Home For R&B.
 
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"Everyone act surprised" :rolleyes:

Hey, at least we all pretty much called it from the get-go. I don't know a whole heck of a lot about this genre of music but it definitely seems to have more "edge" or "grit" than the pop-y stuff on BLX or Kiss-FM.
 
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The first station to attempt to compete with 93BLX since K-104.9 back in the late 1990's.

"100.3 The Beat" head to head with "The Beat of the Bay Ninety Three B L X."

Will iHeart and Cumulus get in an argument over the use of "The Beat" in Mobile?
 
Wow! We can all now rest well tonight. But y'all really think it will poise a threat to 'BLX? I'm glad it has come down to this format.

Now let's start another translator and commence the thread discussion, lol!
 
Alex_0490 said:
Wow! We can all now rest well tonight. But y'all really think it will poise a threat to 'BLX
Click to expand...

I think that if someone like Steve Hegwood (aka Streetz 94.5 Atlanta) had launched an urban/hip hop format on a translator in Mobile that 93BLX would take a dive.
iHeart will program pretty much the same crud as polllitcally correct Cumulus, so The Beat, as is, will only be a minor annoyance to 93BLX. WDLT will probably be #1 in the 12+ ratings in a year if 100.3 stays the course.

100.3 The Beat is promising 10,000 Joints in a row. I'm going to try to keep up but that's a lot of Joints. I'm probably at three now,
 
seedless said:
I think that if someone like Steve Hegwood (aka Streetz 94.5 Atlanta) had launched an urban/hip hop format on a translator in Mobile that 93BLX would take a dive.
iHeart will program pretty much the same crud as polllitcally correct Cumulus, so The Beat, as is, will only be a minor annoyance to 93BLX. WDLT will probably be #1 in the 12+ ratings in a year if 100.3 stays the course.

100.3 The Beat is promising 10,000 Joints in a row. I'm going to try to keep up but that's a lot of Joints. I'm probably at three now,
Click to expand...

Funny, when I turned on 100.3FM in my car - I got static. I turned it on my stereo at home, I got SL100.
Lol.
 
Uhhhhh.....
Since none of us comprehend the music on the Beat is seems this thread is done until we see 100.3 show in 12+ ratings.

So what's next for the plethora of translator CPs in the Mobile metro?
How much longer can they stay dormant?

With the 2016 Presidential stuff coming up, it seems getting WNTM on FM should be a priority. The best home for it? The current 103.3/103.5 translator simulcast of WBHY (which they could sell off as they own 2 more dormant translators to replace it) or a similar east coast/west coast simulcast of Edgewater translators .

Should I be starting a new thread for the dozen dormant translators in metro Mobile? MST3K, you know Mobile better than I.
 
I wish I knew more about the translator situation in Mobile, but what I know is (mostly) on my website.

The new permits for stations on 92.5, 96.5, 96.9 and 101.1 all expire sometime in 2016; the one for 99.5 expires in 2017. So there is no rush to get any of them on the air for legal purposes. iHeart seems to be in no hurry to give WNTM a voice on FM, either. Any translator it gets will only cover Mobile and frankly, WNTM does that well as-is. The parts that need help like the Eastern Shore are unreachable by a single translator from across the bay. At least with any degree of reliability.

Edgewater is the permittee (?) for ALL of these translators and they won't let them go for cheap, I'm sure. I know they ruffled some feathers in local radio by not bothering to ask for permission to list any of these stations (WZEW, WHIL) as the parent on these new permits, and that people interested in doing a purchase or lease of at least one of them have been met with a wall of silence. At least that was the situation several months ago.

One bit of interest is that 99.5 shows WNTM as the parent, while the 92.5 translator shows WRKH as the parent. I'm wondering if that's another case of Edgewater just picking a call sign willy-nilly or if iHeart has a long term plan to feed WNTM directly to a translator and repurpose 96.1-HD2 for another music format. There might be some smart moves to be made purposing a second translator with Urban AC to flank The Beat and chisel a little moolah off WDLT, or maybe do alternative to flank their own TK and Rocket.

The possibilities are as endless as the speculation as to what will happen with all these painfully dormant signals.
 
There is a plan for all the remaining translators. 6+ 12+ means nothing in ratings. It is the 18-34 24-54 numbers that matter and they are only available to subscribers. If the new 100.3 can shave off a few ratings points from the competition, then the format is a success.
 
Groove1670 said:
There is a plan for all the remaining translators. 6+ 12+ means nothing in ratings. It is the 18-34 24-54 numbers that matter and they are only available to subscribers. If the new 100.3 can shave off a few ratings points from the competition, then the format is a success.
Click to expand...

Apparently that plan is 'inaction', judging by how long some of them have been around, unbuilt or unmoved.
 
Inaction is better than not being prepared. Radio is a business, a new retail store or restaurant will delay or have a soft opening in order to perfect a business plan. Radio shouldn't be any different.
 
The shore is a determent to FM radio signals. The constant temperature changes impact the signal. I remember looking at a tower at one station (line of sight about 8 miles) and ducting was coming in from Birmingham. Stations 25KW or less are impacted more. SL-100 as a CO will overtake the translator when conditions are right.
 
Groove1670 said:
The shore is a determent to FM radio signals. The constant temperature changes impact the signal. I remember looking at a tower at one station (line of sight about 8 miles) and ducting was coming in from Birmingham. Stations 25KW or less are impacted more. SL-100 as a CO will overtake the translator when conditions are right.
Click to expand...

"B97" or 97.1 out of New Orleans comes in pretty clear at night and early morning along the Eastern Shore. If only we had the New Orleans stations than Mobile, I think we would be happy.
 
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