VT, not to be confused with VD

[SirRoxalot]

Rumor has it that some of our colleagues at Cumulus are voice-tracking LOTS of stations in other time zones. Some even require VTs to be recorded while the talent is on the air in Buffalo.

I guess you can simplify things a lot if you follow the right guidelines - like these:

http://www.domtheodore.com/?p=86

And they wonder why radio isn't showing growth...

BTW, Dom Theodore has been in the "belly of the beast". He was the Vice President of CHR Programming for CBS Radio, Regional Vice President of Programming and CHR Brand Manager at Clear Channel Communications, and VP of Programming for Clear Channel Radio Detroit.

 

[tbolt909]

Voice Tracking is not a new practice and "Live" doesn't always mean better quality.
Many shows that are live are garbage.

Corporate radio just recycles the same tired formats over and over.
Creating compelling content is not a priority.
If the owners don't care about quality, why would advertisers or listeners get excited?
Corporate strategy is to milk it dry and then parachute out...

 

[Rob Piotrowski]

How do you know if the Buffalo shows are being VTd or not? It's very easy to record a break minutes before it airs and make it sound like the jock is "live". So recording tracks while on the air isn't anything new or innovative.

VTing is a tool like an audio editor or a word processor. In the right hands you just see the finished product and not the work that went into making it.

 

[TheBigA]

And they wonder why radio isn't showing growth..

So you're saying all we have to do is hire full staffs and return radio to the way it used to be, and people will amazingly throw away their computers and cell phones? Is that all it takes?

 

[TheBigA]

Corporate strategy is to milk it dry and then parachute out...

You realize that Pandora and Sirius are also big corporate operations, and everything you say applies to them too. Or maybe you don't.

 

[tbolt909]

I do get it, A. You're a shill for corporate radio.
Competition is a bitch.

Technology has given listeners unlimited options that didn't
exist 15 years ago. Radio doesn't like that. It's not good for their
Pre-internet business model...

 

[TheBigA]

I do get it, A. You're a shill for corporate radio.
Competition is a bitch.

I'm not a shill for anyone. Your problem isn't corporate radio, but that you can't get what you want. If you get it from a corporation, then you like it. If you don't, you complain. But Pandora and Sirius are as corporate as Entercom, complete with stock, debt, and quarterly reports. They're all the same kind of corporation.