By the time it changed to Mega, KLOL was a station with a smaller-than-ever following, an ongoing downtrend in ratings and revenue and a legacy of being "the station I used to listen to".
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By the time it changed to Mega, KLOL was a station with a smaller-than-ever following, an ongoing downtrend in ratings and revenue and a legacy of being "the station I used to listen to".
That's exactly what I recall. The KLOL Audience kept getting lower and lower. All the competition had splintered the 'rock' audience to almost nothing. I recall trying the station in the final year or two and certainly the magic was gone. It seemed hollow and almost as if the jocks knew they were riding it out on a sinking ship.
I recall an AOR in Austin 'evolving' to about a 75% classic rock mix by about 1993 that seemed to work pretty well.
I recall an AOR in Austin 'evolving' to about a 75% classic rock mix by about 1993 that seemed to work pretty well.
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purpledevil
Guest
This was true in 2004. As stated, there were other choices besides KLOL in the rock format and it had lost its edge several years prior to its merciful death.
Fast forward to 2015 where Houston has one huge coverage area covering this genre, split between two frequencies, and a puny sounding classic pop/rock format. It's The Eagle or nothing. Maybe The Buzz if you can sit through what passes as rock music these days. Is Houston capable of supporting another rock format to go up against The Eagle? I think so.
After all, you just don't hear about stations long gone like 93Q, KIKK 96, Kiss 98-5, etc. It's been 11 years now, and there are still a good amount of Houstonians that still yearn for KLOL. Seems a perfect format fit for K291CE, K283CH, or one of these translators dotting our landscape, as opposed to blowing up one of the larger Mo. City sticks to start over from scratch with a launch of something rock based.
I can't begin to tell you how many often I read this exact same thing. The problem is it's just empty wishes, rather than detailed and specific demographic information.
That's what it would take. How could a rock format attract the kind of listeners in the numbers that advertisers want? Forget about the fan base. Forget about aging boomers wanting to relive their youth. Tell me how to make money. It's not a function of "how many Houstonians yearn for KLOL." You can't make money with that.
Then the next question is: What do you blow up? Sure, most of the readers here would blow up a format they don't like. But that's not what I'm asking. How is the weakest link? The station making the least amount of money. That's what you need to target.
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So many speak of how they hate that KLOL vanished. What I think those folks really want is the spirit of the station in its prime. I'm talking the air talent, the imaging and such, not the music. I have to question how many bemoaning the fate of KLOL were actually listening the last day. And what is that fan of KLOL listening to now?
Maybe KLOL fans could band together and buy 91.7 from the University Of Houston.
Maybe KLOL fans could band together and buy 91.7 from the University Of Houston.
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