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WCRB Fundraising- The Worst

T

Tilden

Guest
Whoever is programming the fundraising now going on at WCRB ,a WGBH station, has the worst fundraising effort I have ever heard. It is a classical music station but their current fundraising effort is to interrupt a classical piece everybody 8 bars to beg for money.
This listener turned them off and switch to
Sirius Radio.
Bad radio on WCRB for fundraising ...aka begging.
 
When WCRB was Charles River Broadcasting, we hired Coleman Research to do some focus group studies. One of the things we wanted to find out was how much of our audience was tuning out because of our commercial load. We learned that while people often complained about the commercials, by and large they stayed tuned.

However, the one thing they positively hated was on-air fundraising. As a commercial station, WCRB only ever did on-air fundraising for the BSO during its annual Musical Marathon/Salute to Symphony. That was replaced by the Classical Cartoon Festival, which didn't include on-air fundraising.
 
4CX1000A said:
When WCRB was Charles River Broadcasting, we hired Coleman Research to do some focus group studies. One of the things we wanted to find out was how much of our audience was tuning out because of our commercial load. We learned that while people often complained about the commercials, by and large they stayed tuned.

However, the one thing they positively hated was on-air fundraising. As a commercial station, WCRB only ever did on-air fundraising for the BSO during its annual Musical Marathon/Salute to Symphony. That was replaced by the Classical Cartoon Festival, which didn't include on-air fundraising.
Click to expand...

So was there greater tune-out during fundraising breaks than during long sets of ads, or was this in the pre-PPM era when nobody really knew whether listeners were tuning out or not? I listen to WFCR Amherst (which is in the midst of a fundraising drive) in the car occasionally and I don't stick around for a second of fundraising gab. It's off to Sirius XM for me.
 
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