One of the curiosities of last spring’s upfronts in New York was the amount of time NBC devoted to Dolly Parton at the network’s presentation at Radio City Music Hall.
Here was this network promoting its programming as squarely aimed at a “younger” demo of 18-49 adults -- a target presumed to be more urban than rural -- and it was giving a showcase lasting 15-20 minutes to this 69 year-old country music star from Tennessee.
The reason for all the attention paid to this siren of the Smoky Mountains was the announcement that Parton would produce a series of holiday-themed movies based on her songs. Lo and behold, at least one of these movies has actually happened. It’s called “Dolly Parton’s Coat of Many Colors” and it airs Thursday night.
In stories and reviews about this movie that you might come across this week, you might see the word “heartwarming” used all over the place to describe this movie. And it is heartwarming in spots. But if you’re a cynic -- or an urbanite more accustomed to the violent dramas and snarky insult comedies usually seen on networks such as NBC -- you’ll wonder if your remote control has made some sort of mistake identifying this network airing a Dolly Parton Smoky Mountain faith movie as NBC.
http://www.mediapost.com/publications/article/264149/dolly-partons-corn-pone-of-many-colors.html