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Kcxx (x 103.9)
- Thread starter Neel
- Start date
According to their Facebook, they will be changing formats at 7AM tomorrow. I wonder what the new format will be.
That's not a bad idea for stunting....Christmas Music? I kid, I kid...
In the last book in 25-54 they were 35th, and in 18-49 they were 29th.
KROQ, which has essentially no signal in the IE, has double the share.
K
K.M. Richards
Guest
As David points out, it's not that 1 share in the m------gless 6+ numbers that matters. It's where you stand in the money demographics, which is what drives revenue.
Your point is valid, but it is weakened when you quote those free-to-all numbers.
It's sort of like that disclaimer Radio-Locator puts below its maps. The 6+ ratings are "for entertainment purposes only".
rumor to be some type of rhythmic
OK, but it seems to me that unless you're chasing a really small slice of the audience, it would be mathematically difficult to get decent numbers in any demo and only have a 1.0 share overall, unless you have almost no listeners outside of the target. Am I wrong?
Come the dawn, we could be saying hello to Mix 101.3 & 103.9
K
K.M. Richards
Guest
As David has pointed out, with examples, in other threads throughout RD, stations have been known to do much better in their target demo than in 6+, especially in markets where there are limited choices for specific audiences. David's already posted in-demo rankings for KCXX, so that doesn't apply here, but it has happened elsewhere before.
Well. that puts another nail in the coffin for rock music. Though calling themselves "Alternative", X-103.9 has a different sound to it than KROQ or Alt. More active rock leaning. Sad that it will be gone.
Been listening on my ride home (until the station fades out) and they are thanking the listeners and hinting it may be some sort of pop format because they played some more mainstream songs and the DJ said "X will be gone but maybe not this song, come tommorow."
I don't really think any format will ever get decent numbers on this frequency. The signal really really is lousy. I get static listening throughout Fontana/Rancho Cucamgona/Upland and by the time I hit Upland, the Los Angeles 103.9 is cutting in. Up in Big Bear, I couldn't even hear KCXX. The station targets the Inland Empire but it is too spotty. Even their own commercial says something about their signal sucking so they have an app to listen online. Then you have stations like KOLA and KLYY that have a strong signals and dominate the ratings.
Been listening on my ride home (until the station fades out) and they are thanking the listeners and hinting it may be some sort of pop format because they played some more mainstream songs and the DJ said "X will be gone but maybe not this song, come tommorow."
I don't really think any format will ever get decent numbers on this frequency. The signal really really is lousy. I get static listening throughout Fontana/Rancho Cucamgona/Upland and by the time I hit Upland, the Los Angeles 103.9 is cutting in. Up in Big Bear, I couldn't even hear KCXX. The station targets the Inland Empire but it is too spotty. Even their own commercial says something about their signal sucking so they have an app to listen online. Then you have stations like KOLA and KLYY that have a strong signals and dominate the ratings.
True, but, if the 6+ numbers are all we have, on what else do we non-industry-types have to opine? I welcome the demo breakouts from the pros but please allow the rest of us to opine on what little we can see. I see no harm in that.
Its because they are only 180 watts, and their tower is high in The San Bernardino Forest.
They rimshot the IE. So Upland And Fontana
Are out of the red contour,
The signal covers half Victorville and half san Bernardino, i imagine they can't increase their signal because of 103.9 in LA and 103.9 In Palm Springs.
So i imagine if they covered the Inland empire like KGGI, their ratings might be better but unfortunately they are not at this time.
Victorville is not in the IE market. Upland and Fontana are not in the radio market either. Covering those areas will not help the ratings.
K
K.M. Richards
Guest
Well, if you see no harm in being embarrassed when -- as happens a lot -- your opinions and the like are crushed when one of us uses the demo breakouts to change the perspective ...
How about this for a novel concept? Long before a station gets to the point KCXX has, it will have a series of consistently down books. When a station is slipping, it undoubtedly slips not only in 6+ but also in its target demo. How about some opinions which are not specifically referring to those 6+ numbers but to a station's general trending direction?
In this case, we should have seen this coming and been discussing what they might do ... months ago. (And yes, I include myself as deficient at not spotting it sooner myself.)
I don't intend to be mean, just realistic: the reason those numbers are all that you have is that you are not or don't work for a subscriber. So you get the free data, which Nielsen gives away because it is worth every cent of what you pay for it.
The better attitude, as KM said, is to say "I see KCXX is down again. If this also shows in their target, maybe they are going to have to do something."
Generally, when someone is curious about how a station is doing when they see a ratings slip or just consistent low ratings there will be someone who can, without violating the Nielsen subscriber confidentiality, tell you the rest of the story.
Keep in mind that for many stations low ratings are not bad ratings. There are many stations, particularly AMs and limited signal FMs, that have a business model based on that level of audience; the Salem stations are a good example of a group with many low ratings performers that also make a lot of money.
You are probably right but I also notice that many of the commercials on the station were for businesses in the Fontana/Rancho Cucamonga area. In fact they seem to have a lot of events in RC (I remember going to one years ago). And if you read the thousands of Facebook posts, they had many listeners from the high dessert as well... So don't those listeners have any relevance to the stations numbers?
I also noticed that at least half the posters on the page saying they will miss the station have Hispanic sounding last names (probably at least 2nd generation ) so X 1039 listeners are more diverse than you would think
I also noticed that at least half the posters on the page saying they will miss the station have Hispanic sounding last names (probably at least 2nd generation ) so X 1039 listeners are more diverse than you would think
I am not saying they have no listeners in that area. I am saying that the area is un-rated and listening there has no effect on the Riverside/San Bernardino MSA Nielsen ratings.
No. The Victor Valley market is totally separate from the IE market.
Alternative established itself early on in the LA area, thanks to KROQ. Many later-generation Hispanics grew up with it. This is what I call "Jerry Garcia Syndrome" where at some point having an Hispanic surname does not mean the person has stereotypical Hispanic behavior.
The fact that the tower is so high is the reason the power is so low. The station is a class A FM, which means 6 kw at 100 meters. Raise the height, lower the power and get the equivalent coverage.
However, as stations like KRCV discovered, if you go too high the huge power reduction results in better coverage on a map, but a relatively weak signal everywhere. That is why KRCV dropped height and increased from roughly 800 watts on Mt. Jackson to 6000 watts in Duarte and roughly tripled its ratings delivery.
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