I believe I read somewhere (or it was sent to me in an e-mail that someone had registered play973.com and 973play.com, which kinda made me think it might be a copy of what they did in Louisville and what they do now in Richmond. But so far it's been all quiet on the western front. I secretly thought the Easy format would migrate (again?) to 100.1/1320 in the process. It's still playing the same ~1 hour loop of current hits, but the branding was tweaked from All The Hits to Commercial Free Hits.
Someone on this thread mentioned the registration of play973.com and 973play.com. Turns out that those domains were registered at different times. Play973.com was registered on Christmas Eve, but 973play.com was registered in July of last year. Not sure why there would be a five month delay between those domains being registered or if it means anything.
http://www.whois.com/whois/973play.com
http://www.whois.com/whois/play973.com
I was wondering about that stunt on 1320/100.1. If SummitMedia's plans were to move "Easy's" soft AC format to 1320/100.1, why bother doing a stunt with a hot AC format for several weeks? Seems as if "Easy" was moving to 1320/100.1, they would just begin simulcasting 97.3 with the other two stations for a period of time, so that "Easy's" listeners could migrate to 100.1 and 97.3 could debut a new format.