Christmas ratings

[secondchoice]

Here are the Christmas ratings:

http://ratings.****************/cgi-bin/rol.exe/arb047

Two things I noticed:

The Fish did not do as well as I thought they would (6+).

106.7 had a bad month down 20+% 6+. WSB was down too. Of course sales are not based on these ratings but I wonder how much damage was done in the money demos?

 

[jabba17]

92.9 The Game had a big pop (2.7 to 3.6); let's see if they can keep it after football season.

Warm 98.9 moved from next to nothing to 0.9.

 

[RoddyFreeman]

Here are the Christmas ratings:

http://ratings.****************/cgi-bin/rol.exe/arb047

Two things I noticed:

The Fish did not do as well as I thought they would (6+).

106.7 had a bad month down 20+% 6+. WSB was down too. Of course sales are not based on these ratings but I wonder how much damage was done in the money demos?

For buys that I am doing for March, I'm basing them on an average of October, November and January, excluding the 2 months containing Christmas.

 

[max100]

92.9 The Game had a big pop (2.7 to 3.6); let's see if they can keep it after football season.

Warm 98.9 moved from next to nothing to 0.9.

98.9 will be next to nothing again. Cumulus gets a format that people actually listen to, then they blow it up...SMH.

 

[chrocket87]

So you're saying they should have ran Christmas all year?

 

[max100]

So you're saying they should have ran Christmas all year?

Probably would have more listeners, no, I was referring to the format they did for a couple of weeks before going to that noise that is on there now.................