Cumulus ends Nash experiment on KSJO, now "Bolly 92.3"

[radiolife3]

Does this further prove the Bay Area is not a Country Market? They had a bigger signal and more national Country resources than KRTY, what went wrong here? Would they have been better off putting Nash on one of the SF sticks to go after the East Bay and not go up against heritage KRTY in the South Bay?

A little history here with the Bollywood format the first of it's kind here in the states, and on paper this actually makes much more sense for the Southbay then Nash ever did.

 

[Radiomusik]

I saw this coming, changing a bit of the discussions here. Since Cumulus Operations Manager Jim Richards just recently exited. Could it be possible that KFOG could flip and move Nash back to FM on 104.5? Or either do a simulcast for KNBR Sports 680?

 

[TheBigA]

Would they have been better off putting Nash on one of the SF sticks to go after the East Bay and not go up against heritage KRTY in the South Bay?

In answer to the question: Can an out of town corporate owner with syndicated programming beat a local owner with great passion, staff, and connections? The answer is no. KRTY is simply a better station with better people. Heritage helps in radio, but KRTY is simply a better station. This is a textbook example of the best team winning.

Don't blame the format. Truthfully, both The Wolf and Young Country did way better than this station ever did. But then again, they had better owners and better managers.

 

[stewie]

Does this further prove the Bay Area is not a Country Market? They had a bigger signal and more national Country resources than KRTY, what went wrong here? Would they have been better off putting Nash on one of the SF sticks to go after the East Bay and not go up against heritage KRTY in the South Bay?

A little history here with the Bollywood format the first of it's kind here in the states, and on paper this actually makes much more sense for the Southbay then Nash ever did.

Anyone who thought they could compete with hertiage KRTY in San Jose is clueless.

 

[stewie]

I saw this coming, changing a bit of the discussions here. Since Cumulus Operations Manager Jim Richards just recently exited. Could it be possible that KFOG could flip and move Nash back to FM on 104.5? Or either do a simulcast for KNBR Sports 680?

If Nash were to move to 104.5, would they still simulicast on 97.7?

 

[TheBigA]

I can't think of this ever happening before:

http://radioink.com/2016/03/01/cumulus-no-longer-wants-ksjo-2/

Not simply giving up on the format, but returning the station to the previous owner.

 

[MarkW]

I liked how the jerks at Cumulus pretended that 95.3 KRTY didn't exist and declared Gnash as the "Bay Area's only country station." Never mind the fact a large portion of the market received a weak to non-existent signal from 92.3.

I loved seeing KRTY repeatedly kick the crap out of Gnash in the ratings!!!

 

[umfan]

I can't think of this ever happening before:

http://radioink.com/2016/03/01/cumulus-no-longer-wants-ksjo-2/

Not simply giving up on the format, but returning the station to the previous owner.

I'm not too surprised given their financial issues. Giving up the LMA likely removed certain financial obligations from them. The likely rationale for them entering into the LMA to begin with was to see if NASH would work in that market. When it underperformed, the rationale for keeping it was gone. They never owned the station, just had an LMA in place.