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KDAY Changes on the way?

What a nice, cryptic post.

What kind of changes?

New PD? New morning show? Format change? Meruelos realizing what a pool of red ink the station is and wants to bail out?
 
So they're going to jump on that bandwagon. (Power 106.7 in Albuquerque also rebranded to that name recently, with no changes in actual programming.)

That pretty much ends Meruelo's claim that he wanted to preserve the "legendary KDAY" as long as he owned the station.
 
jasonharper2013 said:
im hearing rumors that is might be a chr format of some type
Click to expand...

That would be more suicidal than keeping the KDAY format. They would be taking a far less-than-full market signal and going up against KIIS-FM and Amp?

Better they keep the existing format and use the new branding to position themselves against Power and Real.

The IE signal has never been the main focus of their programming, so I'm sure KGGI is yawning over this. So is everyone else in Riverside/San Bernardino.

(They should have just let Don McCoy have it back when he wanted it in 2011.)
 
only1moore said:
Can't wait to see the reaction from KPWR and/or KGGI, depending on who they're setting their sights on.
Click to expand...

Remember that KDEY covers less than a third of the IE MSA with a usable indoor signal; half the signal is "wasted" over the chino-fontana-rialto areas which are not part of either the LA or the IE ratings market.
 
KDAY is primarily aimed at males 25 to 54. The demo that has less listeners.
Changing formats to attract women would make sense as there are way more women that listen to radio.
 
34james said:
KDAY is primarily aimed at males 25 to 54. The demo that has less listeners.
Changing formats to attract women would make sense as there are way more women that listen to radio.
Click to expand...

To what? With a new station identifier of "Wild" it is obvious they will remain hip-hop/rhythmic-based. To stray too far from the current format under that presumption will edge them into My 104.3's audience base, and they'll be steamrolled by iHeart. (Same goes for any move in the direction of Real 92.3 ...)

Either Meruelo needs to find a niche audience that no one else will try to compete with him in and try to monetize it to the highest degree possible, or he'll end up either brokering time or selling the station to someone who will change the language it broadcasts in.

Here is what Meruelo didn't see when the stars in his eyes convinced him that he could save the "heritage" of KDAY. For all their press releases and rallies, the audience is not one that advertisers covet, and the limited signal means that unless a format is both unique and advertiser-desirable there is no amount of local sales possible to keep them from being perpetually in debt. That signal means they will never get the ratings to attract any national business, either; they're off the agencies' collective radar.

This appears to be nothing other than a new coat of paint for a tired and unworkable concept. And James, please provide a basis for your statement that "there are way more women that listen to radio" ... that sounds like an opinion stated as a fact. Ditto the "demo that has less listeners" definition of the Men 25-54 demographic. Do you have access to the Nielsen numbers to prove those two statements?
 
Kday fm update special thanks to Radioinght.com for info

Tommarow should be the day and 93.5 KDEY fm in ie will flip and could see a spilt in simicast and la could stay as KDAY Or flip too
 
34james said:
KDAY is primarily aimed at males 25 to 54. The demo that has less listeners.
Changing formats to attract women would make sense as there are way more women that listen to radio.
Click to expand...

Actually, it is the opposite. Men listen about 20% more quarter hours a week than women in the PPM markets.
 
Meruelo is about to have some unpleasant surprises.

Remember that experiment when the Ontario signal was split to "93.5 The Flo"? Didn't work, did it? Two reasons: One, the stations are engineered to "synchrocast", meaning that they sound fine where the signals overlap provided they are running the exact same programming, but like excrement when separately programmed. Two, as David has pointed out, the Ontario signal is in an unrated area, which means no ratings numbers to sell with.

And what amount of listening in the east San Gabriel Valley for KDAY may have come from the Ontario signal will now be subtracted from the Los Angeles book ratings. (That was the whole point of the synchrocast.)

Alex Meruelo may know how to run casinos and Spanish-language television stations, but he is again proving he knows nothing about running radio stations.
 
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