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CBS Sports Radio

J

justgladtobehere

What will happen with CBS Sports Radio with the sale of the stations? If it is a spinoff, does it just keep going? If the stations are sold of in parts, what happens to the division of CBS Radio that was operating CBS Sports Radio?
 
I suspect it will stay with CBS TV, since it exists primarily as a tool for promoting CBS Sports Network. If it goes to the radio side, it probably gets shut down completely.
 
Yes, but most of its clearance is on CBS owned AMs that they didn't have much to do with.

I think the Radio Group will be spun off as a whole entity, so likely no changes in the near term. If the stations are sold one by one, CBS Sports Radio is likely a goner.
 
umfan said:
If the stations are sold one by one, CBS Sports Radio is likely a goner.
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If the stations are sold one by one, nobody will buy the AMs. Look how long it took for them to sell KFWB.

However, those stations have to put something on the signal, and CBS Sports Radio is a better option than brokered ethnic. Any new owner will not replace CSR with live and local staffing. Totally impractical.
 
How is CBS Sports Radio a better option than brokered programming to an independent owner? In one case, you clear programming and national ads and will sell little to nothing in local ads meaning little or no revenue for your station. In the other, you get steady cashflow.

CBS Sports Radio is only able to exist because CBS Radio had stations they had no desire to put any effort into programming and Westwood put together this content.

They do have Jim Rome, and some other decent sports programming, but it doesn't survive as a network if CBS Radio is broken apart.

I do agree that the AMs are a tougher sell, but don't see the Radio Division being broken apart even if CBS does divest it, which is anything but certain.
 
He's under contract, and it should be spelled out in his contract.

But as we said earlier in this thread, CBS Sports Radio is not operated by CBS Radio, but by CBS Sports.
 
udfan07 said:
What makes the CBS Sports Radio Network’s situation unique, is that the programming decisions are made by CBS officials, but the content is distributed and sold by Westwood One, who are owned by Cumulus.
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Not exactly unique, since it's the exact same situation for CBS Radio News.
 
It's also the same way NBC Sports Radio is produced - Westwood One does the ad sales and distribution, NBC Sports Group provides the programming.
 
udfan07 said:
I kinda wonder why they didn't try that in the first place considering the model that ESPN does with ESPN Radio
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CBS got out of the syndication business in the 90s, preferring to get paid a cash rights fee for their content. That's what they do with CBS News Radio too. Plus, in this case, they got access to Cumulus-owned stations in addition to their own CBS stations. The question is how this will work out once they spin off radio, because this network is in fact run by CBS Sports, not CBS Radio.
 
If this unravels, what is the real consequence? I cannot imagine the network bills much, although it probably, at a network level, does generate positive cash flow. Even on CBS owned 1270, I rarely, if ever, hear local ads. If this network does goes away, it'll mean a lot of stations will need new programming. Cumulus would likely shift NBC Sports Radio to its stations in markets that aren't already clearing it, but we might see some more inspired attempts at programming on other stations, like when 1270 was talk for awhile after The Ticket moved to FM and the simulcast ended.

The biggest question would be Jim Rome, but he has enough of a following that he'd end up somewhere.
 
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