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FM Sports Radio in Orlando?

Crazier things have happened but Hall is not selling WPCV. I just don't see how a potential Orlando or Tampa market buyer would make their investment back. It's a HUGE signal... but it's fringe in the sales areas of metro Orlando and Tampa Bay. ESPN will most likely end up on 810 unless Cox decides to change 580 (possible) and or Disney makes changes at 990 (doubtful).

I honestly believe that if Cox was serious about moving every WDBO listener to 96.5, they could make 580 viable by simply running something like ESPN Radio 24/7. Remember, as bad as WHTQ may or may not have been doing, that's a revenue stream that is no longer there. They essentially took an entire station off the bottom line. I could be wrong but I can't imagine they're generating the same amount of overall revenue compared to when the stations were two separate formats (even if one was a dog). The only way this might be working is if the revenue is up at WMMO or WWKA to make up for the loss of WHTQ.

Compared to Atlanta where the 750 WSB-AM simulcast (95.5) doesn't cover the entire market, there's no reason to not eventually pull the plug on 580. 96.5 easily covers the entire footprint of 580 making the AM signal either viable doing something else of put up for sale at a hefty price. It IS the superior AM signal in metro Orlando. End of story.
 
billalm said:
Crazier things have happened but Hall is not selling WPCV. I just don't see how a potential Orlando or Tampa market buyer would make their investment back. It's a HUGE signal... but it's fringe in the sales areas of metro Orlando and Tampa Bay. ESPN will most likely end up on 810 unless Cox decides to change 580 (possible) and or Disney makes changes at 990 (doubtful).

I honestly believe that if Cox was serious about moving every WDBO listener to 96.5, they could make 580 viable by simply running something like ESPN Radio 24/7. Remember, as bad as WHTQ may or may not have been doing, that's a revenue stream that is no longer there. They essentially took an entire station off the bottom line. I could be wrong but I can't imagine they're generating the same amount of overall revenue compared to when the stations were two separate formats (even if one was a dog). The only way this might be working is if the revenue is up at WMMO or WWKA to make up for the loss of WHTQ.

Compared to Atlanta where the 750 WSB-AM simulcast (95.5) doesn't cover the entire market, there's no reason to not eventually pull the plug on 580. 96.5 easily covers the entire footprint of 580 making the AM signal either viable doing something else of put up for sale at a hefty price. It IS the superior AM signal in metro Orlando. End of story.
Click to expand...

Cox has had Arbitron list all of WDBO's listeners as FM since the flip happened. I think rather than Cox being the affiliate with 580, they might actually LMA or sell the station to ESPN.

The other well-kept secret in terms of an AM signal is 1270, which has been "for sale" for years.

810's ownership appears to be amateurs, I don't see ESPN wanting anything to do with them.
 
810 just LMA's to a sport group, so not so fast on that one.
 
The sports restaurant people are LMA. I am fairly sure there is a guy named Bruce Cox involved somehow,and if that is the case it will fail. He has been preaching that concept for years and several previous investors have lost everything already. Wherever he goes, lawsuits follow.

Pretty shaky situation for ESPN to be involved with - if they had been on for awhile it may be different, but they don't even take over for another month.
 
My guess would be ESPN isn't leaving one AM signal in a top 40 market for another one unless it is one that is Disney owned. The Mouse seems to have a real boner these days for getting ESPN on FM signals in large markets.
 
robbie roundhouse said:
My guess would be ESPN isn't leaving one AM signal in a top 40 market for another one unless it is one that is Disney owned. The Mouse seems to have a real boner these days for getting ESPN on FM signals in large markets.
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The other FM that might be in play is the former WLOQ. Rumor was that it was available as soon as the new owner closed on it.

Aside from that, given that it's unlikely CBS, CC or Cox would sell ESPN an FM, and they own ALL of the remaining full-market signals, 580 is a better signal than any of the rimshot FMs would be. I still think 990 is actually the leading candidate with Radio Disney moving.
 
Bruce Cox does not have anything to do with 810, and be careful who you dismiss so quickly. If an FM sports pops up, it will be WRSO AM and FM, it's in the works. They want you to laugh and dismiss them, pay no attention to the "rubes"
 
shoothoops said:
Bruce Cox does not have anything to do with 810, and be careful who you dismiss so quickly. If an FM sports pops up, it will be WRSO AM and FM, it's in the works. They want you to laugh and dismiss them, pay no attention to the "rubes"
Click to expand...

I take it you're an employee of theirs.
 
shoothoops said:
Bruce Cox does not have anything to do with 810, and be careful who you dismiss so quickly. If an FM sports pops up, it will be WRSO AM and FM, it's in the works. They want you to laugh and dismiss them, pay no attention to the "rubes"
Click to expand...

That's always a good attitude, to assume others in the market are "rubes."
 
shoothoops said:
Bruce Cox does not have anything to do with 810, and be careful who you dismiss so quickly. If an FM sports pops up, it will be WRSO AM and FM, it's in the works. They want you to laugh and dismiss them, pay no attention to the "rubes"
Click to expand...

Read it again. Never dismissed anyone unless Bruce was involved.

"I am fairly sure there is a guy named Bruce Cox involved somehow,and if that is the case it will fail."

This is exactly the concept Bruce Cox pushed for years, and Jan Richards name was involved in that one as well, so the speculation about BC's involvement is founded. Hopefully Jan is just trying to bring the concept to fruition.

And they do not want you to "laugh and dismiss them". If no one takes you seriously, you are done.

You sure are confident for a group who hasn't even gone on the air yet. An LMA is a long way from and AM/FM combo in a large market. I wish you luck.
 
Just bumping this to point out that CBS' idea of "FM sports" was so succesful they're selling all their affiliates, and already killed their Tampa station two years ago in a trade with a competitor.
 
LordAntler said:
Just bumping this to point out that CBS' idea of "FM sports" was so succesful they're selling all their affiliates, and already killed their Tampa station two years ago in a trade with a competitor.
Click to expand...

You might update your data. The evolving CBS story is now indicating that the radio division will be spun off to current shareholders, and the division will not be sold nor will the parts be broken up.

The Tampa trade with Beasley enabled CBS to build bigger clusters in markets they were already in, and leave markets they did not have multiplatform synergies. As it was a like kind trade, they neither moved up nor moved down.

So it all has nothing to do with "FM Sports".
 
DavidEduardo said:


You might update your data. The evolving CBS story is now indicating that the radio division will be spun off to current shareholders, and the division will not be sold nor will the parts be broken up.

The Tampa trade with Beasley enabled CBS to build bigger clusters in markets they were already in, and leave markets they did not have multiplatform synergies. As it was a like kind trade, they neither moved up nor moved down.

So it all has nothing to do with "FM Sports".
Click to expand...

Well said as always. Here is the "update" from this old conversation. WRSO added at least two FM translators to the sports mix in Orlando and ran it that way for a few years. it is now playing some sort of Portugese programming. Orlando is a big market (#33) that is lacking in major pro sports franchises (one) and has had as many as four sports stations on air during the last four years. WYGM 740 now has a translator as well. None of these is "full power FM" as was mentioned, but it really isn't the signal that is the problem. It is the number of sports stations in a city like Orlando.
 
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